Click the picture above to link to Scribner’s Auction in Alberta and #TeganTuesday.
This interview was conducted over Facebook Messenger.
Contacts/sales leads, Financial return on investment and brand recognition. This is the bottom line for setting Advertising objectives, the tactic on the other hand is where the fun comes in. In this interview for the Businessphere, I am going to talk to Tegan Colp she runs the #TeganTuesday Facebook campaign for Scribner Auction located at 1235 1 Ave, Wainwright, Alberta T9W 1G9. Thank you for joining me Tegan, here are 5 questions I wanted to ask you in regards to your campaign.
Tegan’s responses are in quotes and italicized.
What were three things leading to the success of Tegan Tuesday Tegan?
“Persistence, perfectionism, and being different every week. And yeah for sure!”
What was the advertising execution before you?
“Just general picture advertising. With the occasional video.”
How do you measure the success of your ads?
“By the amount of views, Shares are a really good measurement, but I always feel more accomplished when a video has lots of views.”
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What do you hope your ads change about Scribner’s auction moving forward?
“I hope to bring a younger demographic to the auction. I’m hoping by being current in social media, it will attract a new generation.”.
What is a common social media advertising error you advise against?
“Don’t forget the who, what, when, where, or why.”
Thank you for joining me Tegan Colp, I look forward to your future content.
Check out Tegan Colp’s Facebook page by clicking the image below: