For more make sure you read the social media interview published from yesterday. 

Click here

Logomakr_05pPEO.png

Image may contain: 1 person

Why is Tegan’s campaign successful in my educated opinion as a Business Administration and Marketing Student at Seneca College? 

Our People + Target audience + Features and Benefits= Brand positioning for sales. 

Tegan personalizes content, she talks to her frequent and new shoppers in the videos and she makes time to talk to customers online and in person. Rather than leaving comments on ads unattended they usually reply to commented content online. 

Brand Positioning formula for failing to sales companies. 

Name + Offering + Features & Benefits = Positioning on the Market. Why is that formula wrong? 

Think of it like this people don’t care about your brand name that is just white noise… The offering, again if they don’t care about your name they probably don’t care about your offering! Features & Benefits, this is good for you. A digital marketing firm approached me about a website today, because they lacked in personalized messaging and they wrote an email about their prestigious name and features and benefits. I said to the firm I would rather hire teenagers than snobs. 


Ad:

Winter getting you down.png

Ad Narrative: Click the picture above for more details


What was the problem? 

They didn’t even create a sales rapport with me, they didn’t ask how I was doing. Or state they understood my brand’s offering. They just pitched! 

Did I give you permission to pitch?

To conclude when it comes to sales & Marketing don’t take personalized approaches out of it. “The Professional approach sucks!” Selling is always personal and it will always be personal. If you are a company just trying to sell a name, well then you are selling wrong. If you are a company selling quality service workers to customers who you know. Then you are selling correctly! 

To get in touch with us about this blog, email us below: 

 

 

 

One thought on “What does the success of #TeganTuesday have to do with competing in the market?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s