Written by Anita Srivastava.
People are boycotting Starbucks after CEO announces plan to hire thousands of refugees
After Donald Trump’s executive order of banned citizens of seven Muslim-majority countries from entering the US for at least the next 90 days and Starbucks CEO’s announcement to hire more than 10,000 refugees internationally in the few decades appeared a conflict of interests , so visitors of large coffee chain impeded to walk out.
Lots of customers remained tolerant to Howard’s decision while others took action right away. For example, lots of Americans intent on stop spending money at Starbucks. Although café has a special program to support veterans and their families, people still are disappointed because they thought that coffee chain will hire more USA veterans instead of refugees from other countries. Some felt that CEO Schultz was needlessly political in his plan to hire refugees.
Marilynn Randall @emjayr1942
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#starbucks Why don’t you hire the vets instead of refugees who might really ruin your business? #BoycottStarbucks (Randal)
We put Trump in the White House
We can Put Starbucks out of business
They want to hire refugees over Americans to go 4 it!
In social networks, lots of people said that Starbucks plan would make harder for American citizens to get positions as company planning to hire around 10,000 in 75 countries around the world.
@CNN @Starbucks I’m sure US citizens that need jobs appreciate ur discrimination against them #DunkinDonutsHasBetterCoffee #BoycottStarbucks. (Slowly)
Jessica Chastain – famous actress and others who stand for Starbucks were inspired by Schultz actions and create their own hashtag — #BuyStarbucks
Unfortunately, this is not the first time there have been online boycotts against Starbucks. There was another protest based on the political issue in November.
Despite all these protests, Schultz remains calm and confident, to spite to his political rivals.
CEO of Starbucks published a letter to express support for immigrants who are the part of the Deferred Action for Childhood Arrivals program and Mexican workers and customers. The letter states that Starbucks’ policy is to help their workers and provide benefits which would have the option to access health insurance through the company, whether or not the Affordable Care Act is repealed.
“I also want to take this opportunity to announce specific actions we are taking to reinforce our belief in our partners around the world and to ensure you are clear that we will neither stand by, nor stand silent, as the uncertainty around the new Administration’s actions grows with each passing day,” Schultz wrote. (Schultz)
Graceful. Twitter. n.d. <https://twitter.com/idea_woman/status/826104451324850176?ref_src=twsrc%5Etfw>.
Randal, Maryleen. Twiter. n.d. <https://twitter.com/emjayr1942?ref_src=twsrc%5Etfw>.
Sandy. n.d. <https://twitter.com/sandra8301?ref_src=twsrc%5Etfw>.
Schultz, Howard. BusinessInsider. n.d. <http://www.businessinsider.com/starbucks-boycott-after-ceos-refugee-support-2017-1?utm_source=hearst&utm_medium=referral&utm_content=allverticals>.
Slowly, Butt. Twitter. n.d. <https://twitter.com/shirlmercy?ref_src=twsrc%5Etfw>.
Social Commentary by Ashton Deroy
“People said they would boycott StarBucks when they applauded the marriage equality ruling in the United States in 2015. However I still see Christians with their Venti lattes. It is a Social sham fabricated by Conservative North America because they didn’t feel like they got their way.
The consumers who really don’t buy StarBucks were not the target in the first place, those who think they are making a stance will probably go back for the quality because it is not about what the company says in a press release.”