Ashton Deroy writes: When you launch a new product, there is a certain amount of market strategy you put in to it. There is a misconception out there that businesses are created around one target market.
However the truth is big businesses are created around multiple target markets around multiple product lines. With Coco-Cola in Toronto you could say they were beginning to lose us as their beverages including fruit juices still aren’t positioned as something you can consume and live a healthy lifestyle.
However, in 2013 Coco-Cola Life which may change how you look at this Beverage company. Anita is going to tell you more about in the the writing below.
Anita Srivastava writes: What makes Coco-Cola Life different from reduced-calorie or no-calorie drinks? The product is sweetened with actual sugar, as well as stevia extract. Stevia is a green, leafy plant that is native to South America. It has been used for medicinal purposes for many centuries. The plant (Better than the real thing? Coke’s new ‘life’ plan) has also been bred for its strong, sweet flavor and used as a sweetener. Signs for Coke Life include the word “NEW” inside green leaf.
Coke Life was first launched in Argentina and Chile in 2013, and has spread across other markets including South America, Europe, Britain and the United States. After steady growth in the US, sales declined in the end of 2015, so company decided to create a “regional acceleration plan” which increased sales in further 6 weeks. In Britain was strong start $7.2-million in sales but just a few months later sales fell to about $4 million. In case with Canada:
Ad Narrative: Click the picture above to read the post on this product, send us a letter at Ashtonderoy@gmail.com and tell us how Steeped Tea should you LGBT+ inclusive messaging.
Anita Srivastava writes: ” It’s launched globally, but in Canada, not a lot of people know about it,” Mr. Samoszewski said.
Cola’s new strategy is to be more health concerned, consequently it is focused on launching new marketing strategy and is replaced old labels to new one’s which include amount of calories and ingredients.
Analysis shows that consuming of Vitaminwater grew by 3 per cent, while sparkling beverages declined by 1 per cent in North America.
“Consumers are more conscious of what they’re putting in their bodies. We want to be part of that …” Mr. Samoszewski said.
Better than the real thing? Coke’s new ‘life’ plan. n.d. <http://www.theglobeandmail.com/report-on-business/industry-news/marketing/coca-cola-launching-new-natural-cola-in-canada/article32015327/>.