Achieving a sales revenue & profit in a non-essential business is becoming increasing difficult..png

Written by Ashton Deroy

Do you run a human interest website? Or sell knick-knacks, antiques, collectibles, accessories, knitted clothing and etc. Well bad news sales revenue & profit is becoming increasing difficult for micro business & small business. For this essay I am going to look at three mandatories for profitable business.  That include being Marketable, using clear positioning and leveraging high reach.

Marketable

Just because you want to sell doesn’t mean the customer wants to buy in a way where you break even, and forget profiting!

Sandals, Leah. Canadians Spending Less Time on Arts and Culture. N.p.: Canadian art, n.d. Print.

In this article there is a discussion about how Canadians are spending less money on arts & culture.

In fact the connection has been made clearly with the recession in 2008 to Canadians spending less on leisure period.

The same economic principles applied for this can also be applied to Custom T-Shirts, Knick-knacks, entertainment. In B2B apply this economic principle to Advertising, Graphics Design & media. It gets worse if you are not pro-actively seeking leads, direct selling & creating content.

 

Clear Positioning

This may come as a shock but even though I am a writer for a recreational student forum. I have thought about the positioning of Toronto-Businessphere advertising clearly and I have made my messaging consistent in Facebook ads used to generate leads.

Toronto Businessphere Positioning Statement: We are a Business Student and graduate business forum that offers free articles to readers on the 6 Environments of marketing & we offer marketing solutions to middle to large sized businesses & organizations.

I’ve worked two separate publishing jobs where I had no comprehension of sales positioning because it literally was no thought out.

High Reach

You don’t know if a product or service is going to sell unless you utilize a high reach system like Facebook or Instagram, paired with a direct selling strategy to leads generated.

This is where we come into play, for $300 hire Toronto-Businessphere & Ashton Deroy for Social media Advertising strategy. 7* 12 = $84, $16 is overhead expense. The rest goes to social media ad space and lead generation which will be capitalized on by an expert sales person.

Call me now at 647-831-6802.

 

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