Ashton Deroy writes: While studying chapter 17 of McGraw Hill’s Marketing Connect. I was taking notes on sales promotion methods and I thought I might write a blog on my experience in this industry.
Back in 2015, a classmate at Loyalist College said to me, “You would be great in sales promotion.” What I didn’t realize was at the time this actually meant. “You would be great in low-paying roles that back execution of campaigns but not actually strategizing them.”
So over the years, I worked sales promotion campaigns for Dove, Shaw Cable, Rogers Communications, T-Mobile, and my own B2B campaigns on Facebook.
Strengths to using sales promotional reps: Friendly faces, higher persuasion rate, Voices register more with the brain than print. Consumers sometimes don’t mind chitchatting in stores they are already in! On T-Mobile we had advertisements promote the B2B deals and my role was just to activate SIM Cards. That type of strategy is much more effective than telemarketing.
Weaknesses of Sales promotion reps: It instills a culture of everyone’s will can be bent to a product. In the cases of Shaw Cable & Rogers Communications using Telemarketing through S&P Data actually caused a bit of un-calculated, unrecorded statistics on brand damage.
Below are the chapter 17 notes of Marketing Connect. Download the PDF by clicking the text below:
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