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Ashton Deroy writes: It is plain to see I still write Social media, website & SEO content. However I have not taken out any web based advertising in 2017 at all. Why haven’t I taken out any ad space? According to Marketline Instagram and Facebook are the best affordable mediums for a B2B targeted campaign.

What am I doing instead? I am relying on content to gain traction, I am reaching out in the community and utilizing the SEO tools with the WordPress.com Business package. Listen it is clear to see that within this year if I want to continue running my business I will need a new advertising + Sales campaign! It is just a matter of creating one that will bring in new contacts that I can convert in to clients. I am also going to hang up posters around Toronto.

It is also important to not here that it is great if Social Media Marketing boosts your idea! It is not great if your idea lives and dies with Social Media Marketing…

 

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There is no conversion guarantees in Social media marketing. Some people like to think like, okay if I get in front of this ____ people, I will sell to 4% of the people! It is highly idealistic, but you a web based business, If you convert 1%, it is a miracle. Plus web businesses have the cliche flaw of being really under developed. I sold to my first client thanks to social media advertising, but it was a small sell.

Minimizing advertising to focus on development. Ironically, I saw Beaut doing this and I thought it was stupid as hell! It still kind of is, because my sales projects aren’t down just my advertising is down. Toronto Businessphere needs a new logo, we need to print merchandise & create a community relations plan.

Capital expansion. Ashton Deroy is going to be starting a job at Teleperformance in time to put a little capital in the business and keep fueling this little fire. Don’t let the internet fuel you, these businesses require a massive amount of capital to start, and a massive amount to keep going! Considering people that enhance Toronto-Businessphere get paid. The need is still present for full time employment to continue development of the brand.

My friend actually said “This is a good idea but I wouldn’t spend money on it until it makes money.” Having no business background she had no idea for an idea to make money you actually have to spend a lot of money. Business projects are long term investments that require capital to fund and can require increasing amounts of capital for five years before even approaching a break even point. This was something I learned through studying Financial accounting in school though, not from working telemarketing where her and I met.

I do see other people online begging for their projects to expand so it can become full time work. I actually don’t think that is what I want at this time… I think I am glad this project is still small because if it was big it would be out of control a bit. I also think I miss the working world and I can’t wait to go back in to it and develop more professionally.

 

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