If you were ever curious about who helped Macy find their digital marketing success for 2015. Look no further than Madras, the company has basically validated the effectiveness with their results for the digital marketing campaign for Macy’s in the United States and why it is important for a company to outsource (hire external from the company) digital marketing jobs. Why does this excite me? It validates Marketing beyond just sales generation.
The Marketing agency executed the web listings for 300,000 products, executed delivery of 3,000 creative units, managed 100,000 assets on Macys.com CMS and maintained 15,000 search engine landing pages. This information proves the importance of setting up website information systems opposed to website advertising systems which only record short bits of information to generate quick sales or lead foot traffic to a store.
“Macy’s Case Study.” Seneca Libraries. N.p., n.d. Web. 15 May 2017. <Seneca Libraries database>. Macy’s Case study reveals results for their Content Management system campaign, digital marketing & digital selling. The article discusses how through the Content management campaign they were able to get 15,000 pieces of Macy’s content indexed in search engines. Basically, Madras took the brand from the digital perspective and made it a high functioning machine for their digital channels including social media, website blog, Search engine indexes & video content.
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