Why to take your business off of Amazon?

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Shopify intergrated blog

Written by Ashton Deroy: So I finally sat down and started learning about the sales channel of Amazon.ca . What did I learn about this channel? I learned that this channel sucks if you are someone trying to make money off of it! It sucks because you are indexed closely with competitors, products you post are quickly buried & competitors can easily under cut your prices to take your share of the market. I mean it is easy to make these claims but lets talk proof. 

Products can be quickly buried in the indexes –

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 She has to compete with 1,126,075 other product listings and her book will  be buried depending on how recent it was posted & bids for pay-per-click promotion right from Amazon.ca. 

It pays to list for the market! – Because Amazon does the indexing they can make it unfavorably beneficial to sellers who want to pay Amazon to eclipse their own competitors. Especially with their pay-per-click campaigns that you can do right from the Amazon seller service. 

A lot of writers do campaigns on GoodReads  but honestly from a buyer’s perspective if you are not a hot writer. Who gives a flying F****? 

Competitors under cut costs, manufacturers obsolete their own products. These are the listings for weighted vests. Two of them are from the same manufacturer. Only one listing sells them for substantially less than the other under the index for Weighted vests. It is pretty crappy if you are paying for an indexing under that term and then not only does your product get buried by a higher keyword bidder but they decide to under cut your pricing by  a rounded 42% on the promoted listing. Basically with this process Amazon takes little to no responsibility to their sellers & manufacturers can release new, cheaper products to undercut your existing listings. 

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The last worry I have about an indexing like this for sellers, entrepreneurs and etc. Is that your competitors can see too easily what you are doing and then obsolete your postings. So say you have a bidder below you and you have ideal pricing. All the bidder below you has to do is check on the indexing and then change their pricing which virtually makes your pay-per-click purchase a waste of money!

(You can be top bidder in the index & get lower hits because your competitor is f****** you on price

Who do I think is ultimately benefiting from Amazon practices?

The company, the shopper & the common items manufacturers. Not the sales agents themselves! Why aren’t the sales agents benefiting? High competition in a toxic cluttered market with nasty rules on favorable indexing based on a bidding system. If you actually hear people talk about their amazon business they actually sound kind of like Multi-level marketing agents, in the sense they are buying from a common manufacturer, not likely making a living wage & having a useless sales channel. 

What is the solution? Take your business out of Amazon, put it in to a Shopify integrated Social media WordPress blog.

 

Tim’s custom email address deals with payments for security reasons. Pay-Pal is also a secure service used for currency exchange on the web. 

 

 

Shopify Integrated WordPress Blog

$40 a month for Shopify management services, $75 for custom email setup , $50 for Basic WordPress setup

C$165.00

 

Related articles: 

Hidden pitfalls of selling on Amazon

Amazon fined 100,000 for misleading price listings.

Why working for Amazon sucks Reddit?

 

The problems with off shoring & outsourcing call centers.

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Ashton Deroy writes: Off shoring & outsourcing are legitimate business practices used frequent by fortune companies especially in the practice of setting up call centers. This allows the company to focus on their stock price, product development & Public image. However this has been mentioned to be a practice that economically annoys the public, antagonizes business customers and even shatters customer relationships with companies in some cases. What is wrong with the practice of outsourcing? Why is it damaging companies instead of bringing in benefits & furthering the companies?

Honesty & Transparency– Why is outsourcing perceived as dishonest? Think about it the representative is not working really to satisfy the customers. They are working to satisfy the needs or goals of the “Client”. In fact frequently when I was in call centers I struggled with seeing the line between “Doing the right thing” & “Pleasing the client”. What is created here is an environment where you try to please everyone and end up pleasing no one! The customer feels like they have no idea where your interests are at, then the client is mad because they have low customer satisfaction in some cases lower than their internal customer service teams!

(In call centers clients & company representatives rely on multiple sometimes contradicting key performance indicators to evaluate business success.)

They also randomize representatives to customers. Rather than provide direct lines which would establish connection and ensure customer resolution.  This process has frequently made me think the customer & representative relationship was much too unfamiliar.

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What is the better way to do this? The Employees should work directly with the client & customers. Why do it this way? The vendor has you work with company administrators who just become too many people. With a direct line to the employee/employees they can communicate common issues, trade negotiate concerns directly with the company reps & become self-empowered to resolve any customer issues. 

Customer perspective “I have my favorite StarBucks Barista on Facebook! Why can’t I have a direct line to a call center rep I like?”

Over estimation of external tools – Ever supported a 24/7 call center from the cubicle position? Then you know what I am talking about! You cannot run computers, software &other machines all day every day without the systems starting to go to shit. Call centers should NOT be making a 24/7 service promise. For reasons of business limitations, human limitations and tech limitations. Besides this a 24/7 call center requires employees to often work longer hours which wears employees down & increases company churn. If you want a 24/7 operation you should be sorting it out with many call centers taking a chunk of time. Not a bunch of call centers taking 24/7. Customer relationship management software, servers & dialers also start to fail after so much time in use. Which can make it feel like you are helping people with your arms tied behind your back. 

Over promising the employees We tried addressing this issues with meetings at my last job but an over promise is an over promise if no resolution is made. So what do I mean by over promising employees? Service contracts are negotiated between clients & call center companies. It is no wonder so many service terms on these contracts are violated as some of the promises have nothing to do with company infrastructure and everything to do with how many call center employees that show up for that day! Call center employees really try to make employers aware when things aren’t working but often it isn’t enough with their personal interests contradicting the interests of the business. Often this results in the business booking employee hours that employees are not willing to complete. Which can result in employee churn & schedule non-compliance.

What could resolve this? Democratically elected employee representatives. The Union is dead in North America and it is really a shame! If someone was writing down legitimate employee concerns & taking them to an admin they might just fix some of the employee issues. 

Honestly though despite the challenges of the job, call centers are the job of the future. No matter what line of business you work in you will have to provide customer support & resolution. If a center was able to meet my economic needs, or my scheduling needs. It may be the long term job for me. 

Need Customer support to your website, Facebook or other social media? Why not hire someone with experience? 

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Call 647-850-6802 or fill out a contact form below: 

Tell me about desired processes, Goals, Key performance indicators, possible security interests & common resolutions. I may be the fit to support your business from digital, telephone & social media platforms. 

 

Personal Shopping: Orange Theory Fitness Toronto Information

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(416) 800-9551

The gym was promoted to me at:

Based out of Fort Lauderdale Florida, Orange theory fitness is the next big thing to happen to the Canadian fitness world. Is Toronto ready to burn that extra weight? Make their beach bodies? Or just get in to fighting shape? Tomorrow I call Orange Theory Fitness for consumer questions we might all have around the following?


Promotion 

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Vote Viktoriia Kovalchuk for SSF vice president. 


Ashton Deroy asks the hard hitting questions to Orange Theory Fitness on March 5 2017. On March 5th Ashton Deroy called the location on Younge & Eglinton where he was unable to connect with Lindsay at reception.  On March 6th 2017 Ashton Deroy personal shopped a rate with Orange Theory Fitness. 

What is the Month to month Price? Twice a week $19 current sales offer. The reason they recommend twice a week is to get the best results while adjusting your body to the physical demands of this intense 1 hour workout. 

What do you mean by “burning calories for up to 36 hours.” ? For recovery after the workout you burn calories for up to a 36 hour recovery period. 

What makes this one hour workout different? The intensity, group environment, cardio and weight exercises. 

Strengths: Press attention, Friendly staff

Weaknesses: Inbound sales via telephone, they really should have a digital inbound system.

Opportunities: they can take the fitness market share by using radio and social media marketing. 

Threats: They miss their inbound sales calls, Do not return calls effectively.

 

8 hours to return a sales lead call! 

 

 

How to give your business a competitive advantage?

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Audio summary :

Diana Skye, recommended I write an article on this for our blog how do you give your business a competitive advantage? 

It actually is not that difficult although you have people slaughtering the formula consistently. 

First of all promote what you are selling, minimum once a day. Maximum until they accuse you of spamming! 


Promoted messaging 

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If you are paying sales & promotional workers on commission you are an idiot because they aren’t putting in time. They are looking for other work… The second part of this is buying people’s time. Everyone’s time is for sale. Right now in Ontario it is opportune because you can buy someone’s time for $12 an hour. Just buy the time.

Lastly to get a competitive advantage, advertise. Not because it will generate hundreds of sales in one day. It will generate contacts, inbound leads and awareness. Some of that you can’t define with a variable price. So advertise.  Don’t just use automated advertising services like Twitter, Facebook, and etc. Get some deals going with content creators. Get them to promote your stuff, because some people who are in business, they can’t create web content. However plenty of people can, so just use them. 

Want Web Marketing services? Send us an email.

What does the success of #TeganTuesday have to do with competing in the market?

For more make sure you read the social media interview published from yesterday. 

Click here

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Why is Tegan’s campaign successful in my educated opinion as a Business Administration and Marketing Student at Seneca College? 

Our People + Target audience + Features and Benefits= Brand positioning for sales. 

Tegan personalizes content, she talks to her frequent and new shoppers in the videos and she makes time to talk to customers online and in person. Rather than leaving comments on ads unattended they usually reply to commented content online. 

Brand Positioning formula for failing to sales companies. 

Name + Offering + Features & Benefits = Positioning on the Market. Why is that formula wrong? 

Think of it like this people don’t care about your brand name that is just white noise… The offering, again if they don’t care about your name they probably don’t care about your offering! Features & Benefits, this is good for you. A digital marketing firm approached me about a website today, because they lacked in personalized messaging and they wrote an email about their prestigious name and features and benefits. I said to the firm I would rather hire teenagers than snobs. 


Ad:

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Ad Narrative: Click the picture above for more details


What was the problem? 

They didn’t even create a sales rapport with me, they didn’t ask how I was doing. Or state they understood my brand’s offering. They just pitched! 

Did I give you permission to pitch?

To conclude when it comes to sales & Marketing don’t take personalized approaches out of it. “The Professional approach sucks!” Selling is always personal and it will always be personal. If you are a company just trying to sell a name, well then you are selling wrong. If you are a company selling quality service workers to customers who you know. Then you are selling correctly! 

To get in touch with us about this blog, email us below: 

 

 

 

#TeganTuesday Social media Interview with Tegan Colp.

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Click the picture above to link to Scribner’s Auction in Alberta and #TeganTuesday. 

This interview was conducted over Facebook Messenger. 

Contacts/sales leads, Financial return on investment and brand recognition. This is the bottom line for setting Advertising objectives, the tactic on the other hand is where the fun comes in. In this interview for the Businessphere, I am going to talk to Tegan Colp she runs the #TeganTuesday Facebook campaign for Scribner Auction located at 1235 1 Ave, Wainwright, Alberta T9W 1G9. Thank you for joining me Tegan, here are 5 questions I wanted to ask you in regards to your campaign.

Tegan’s responses are in quotes and italicized.

What were three things leading to the success of Tegan Tuesday Tegan?

Persistence, perfectionism, and being different every week. And yeah for sure!”

What was the advertising execution before you?

Just general picture advertising.  With the occasional video.”

How do you measure the success of your ads?

By the amount of views, Shares are a really good measurement, but I always feel more accomplished when a video has lots of views.”


Ad: 

AD Narrative: There are still plenty of packages for Entrepreneurs, professionals and Businesses to check out to get involved in a growing business blog in Toronto Canada.

Take advantage of our exclusive offering for $650 to run our next show January 20th 2017. Or February 17th 2017. 

Email here to capitalize on the offering:


What do you hope your ads change about Scribner’s auction moving forward?

I hope to bring a younger demographic to the auction. I’m hoping by being current in social media, it will attract a new generation.”.

What is a common social media advertising error you advise against?

Don’t forget the who, what, when, where, or why.”

Thank you for joining me Tegan Colp, I look forward to your future content.

Click here to read the competitive relevance to this article: 

Check out Tegan Colp’s Facebook page by clicking the image below: 

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