Three reasons the minimum wage increase is bad.

As a kid, you might have been taught to work your ass off all day for $20. As an adult, you carried that through a recession, inflation & you’ve used the strong human character to accept circumstances you should blame making a sub-par living for!

Yes, minimum wage raising contributes to rising costs of living, but companies who take more than their share of resources, then pay out little to their communities should take this as a warning.

Employees aren’t talking about their wage to the companies that pay them flat anymore. They are going above their heads to the government to get their fair share!

  1. The absence of workers’ Unions– The government is doing the job for massive corporations that internal workers’ unions should be doing. The minimum wage standards are supposed to be there to regulate the smallest wage, not the absolute wage. Needing to negotiate your wage at the government level opposed to within a company is a feature of socialism, not capitalism. 
  2. College graduates still get paid the same rate as non-qualified persons– Something needs to be done to validate our college programs in Canada. Otherwise, the programs should be eliminated. I strongly advocate for the removal of any media design programs and Television broadcasting programs from college institutions for example. Training for a job should lead to a job. 
  3. Job elimination in small businesses – Don’t exaggerate this too much. I do feel small businesses should have a varying responsibility in wages than massive corporations. That being said unfortunately these companies are paying the price for a problem they are not primarily at fault for. Changing wages & offers does put massive stress on these businesses however that a two-tier wage system might eliminate. 

Listen if you don’t want wages re-negotiated at the government level then here is what needs to happen. We need to bring back internal negotiations for wages in massive companies, We need to manage and eliminate future unnecessary debt in colleges. Lastly, we should hold small businesses less accountable than large businesses for the under waged population. 

To anyone who was against this change employed by a larger organization or a company that serves large organizations. 

Get over it, if your company has over 100 places of business and over a million customers, you can afford to pay employees more than $11.50-$13.00 hourly. Unfortunately, Canadians need real wages to fight inflation (Caused by global markets) Hopefully this will lead to an increase in recreational spending, investing and development.

“I’d rather have a job than a high mandated wage and no job.”

No, you are an idiot! Canada’s market is becoming similar to India with everyone working in Call Center, Tech & grunt work.  To keep up with our neighboring American economy we can’t be India! We have to grow, put money back in working class pockets and rely on proper spending to speed up our economic growth. 

Me personally I would rather not live in a situation where working doesn’t guarantee me a future any better than selling drugs on the street. True story, making an honest living in Telecom in Belleville Ontario I earned less and had a lower quality of living than my neighbor who sold weed.

Final thoughts 

The simple fact is this, Businessphere is equity funded, it is not profitable. It may never be profitable. We use Facebook & Instagram ad space to try & attract clients but we can only do so much at our current income bracket. 

With a change in my external jobs, I can likely grow this project much more and find much more opportunities whilst keeping myself alive. I am still waiting on my big E Commerce account but all I can do is the dream. 

I truly am Happy for the announcemnet of a future wage increase! Thank You Liberal government. 


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Donald Trump as a war president…

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According to Chicago Tribune Donald Trump’s Attacks on Syria were in an effort to “end the slaughter and bloodshed in Syria,”|Ashton Deroy writes This press statement makes no sense and is leaving the American people with more questions than answers. 

US Ambassador said”We are prepared to do more, but we hope that will not be necessary. It is time for all civilized nations to stop the horrors that are taking place in Syria and demand a political solution.”

Ashton Deroy says “At this time I have removed Donald Trump as a celebrity influence. Until reasoning has been made clear to all about this strike I think it is hard for even the most reasonable Republicans to stand behind this international move of hostility. 

I have a bit of a hard time supporting the movement of a man who rejects refugees than kills a bunch of people in Syria. It is hard at this time to not perceive Trump as a mostly hostile figurehead. This will surely offset some of the stimulation he gave the stock Market in early 2017. Donald Trump was good for the economy article: click here  

Threat to Future campaign: At this time some work has to be done re-position Trump as somewhat of a charitable humanitarian otherwise the public much like me is going to see him as nothing but hostile and move towards the Democratic majority again.

(A Charitable humanitarian uses their own money instead of government funds to help a worthy cause.) 


That article cements the original plan for growth in GDP, Improved after tax earnings and lowering inflation rates. 


“America’s big risk in Syria? War with Russia.” Chicago Tribune. N.p., 10 Apr. 2017. Web. 11 Apr. 2017. Donald Trump creating hostilities with Russia moving forward and creating global unease  Kahl , Colin H.

“Trumponomics.” Investopedia. N.p., 8 Nov. 2016. Web. 11 Apr. 2017. Donald Trump’s Conservative plan for economic stimulation that proves why Ashton Deroy backed him as a candidate.

Achieving a sales revenue & profit in a non-essential business is becoming increasing difficult.

Achieving a sales revenue & profit in a non-essential business is becoming increasing difficult..png

Written by Ashton Deroy

Do you run a human interest website? Or sell knick-knacks, antiques, collectibles, accessories, knitted clothing and etc. Well bad news sales revenue & profit is becoming increasing difficult for micro business & small business. For this essay I am going to look at three mandatories for profitable business.  That include being Marketable, using clear positioning and leveraging high reach.


Just because you want to sell doesn’t mean the customer wants to buy in a way where you break even, and forget profiting!

Sandals, Leah. Canadians Spending Less Time on Arts and Culture. N.p.: Canadian art, n.d. Print.

In this article there is a discussion about how Canadians are spending less money on arts & culture.

In fact the connection has been made clearly with the recession in 2008 to Canadians spending less on leisure period.

The same economic principles applied for this can also be applied to Custom T-Shirts, Knick-knacks, entertainment. In B2B apply this economic principle to Advertising, Graphics Design & media. It gets worse if you are not pro-actively seeking leads, direct selling & creating content.


Clear Positioning

This may come as a shock but even though I am a writer for a recreational student forum. I have thought about the positioning of Toronto-Businessphere advertising clearly and I have made my messaging consistent in Facebook ads used to generate leads.

Toronto Businessphere Positioning Statement: We are a Business Student and graduate business forum that offers free articles to readers on the 6 Environments of marketing & we offer marketing solutions to middle to large sized businesses & organizations.

I’ve worked two separate publishing jobs where I had no comprehension of sales positioning because it literally was no thought out.

High Reach

You don’t know if a product or service is going to sell unless you utilize a high reach system like Facebook or Instagram, paired with a direct selling strategy to leads generated.

This is where we come into play, for $300 hire Toronto-Businessphere & Ashton Deroy for Social media Advertising strategy. 7* 12 = $84, $16 is overhead expense. The rest goes to social media ad space and lead generation which will be capitalized on by an expert sales person.

Call me now at 647-831-6802.


Big Mac Sauce is hitting Grocery stores.

Ashton‘s commentary: This is another article by Anita Srivastava on McDonalds expanded their product lines in to the grocery stores this barbecue season.

Before reading take a look at Anita’s Instagram shot of McDonalds.

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Thank you for the contribution Anita! 

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Big Mac, McChicken And Filet-O-Fish Sauces Coming To Canadian Stores This Spring

McDonald’s sauces join a number of other popular restaurant brands that have made signature dishes and condiments available for purchase in-stores like Tim Hortons and Starbucks both sell their high quality coffee by the bags in grocery stores.

 Barbecue season is coming

The well-known fast food chain McDonalds decided to launch Big Mac, McChicken and Filet-O-Fish sauces for purchase across the country this spring. Although McDonald’s Canada released a YouTube video showing how to prepare “special sauce,” – a version of the Big Mac – the company thinks that it would be more convenient for customers to just to go to the store and buy it.

“This is part of our continued commitment to giving Canadians more ways to enjoy McDonald’s,” Adam Grachnik, McDonald’s Canada spokesperson. (Racco)

Unfortunately for the corporation, not all people anticipating the sauce, they think it won’t be any “revolution” of summer barbecues this year. Others think it would be a total boom: some Americans got a hold of bottles of Big Mac sauce earlier this year when McDonald’s gave away few thousands of this “godsend” at its restaurants. Additionally, lots of people hawked the bottles for more than 100$+ on eBay.


“And Big Mac sauce is now sold in stores like what the hell how much better can this year get”( — Nicole (@nicole_henderr).


“Big Mac sauce is not just a condiment, it’s an LIFESTYLE! #BigMacSauce is coming to Canada!!! @McD_Canada”`

( Morgan Ryan @Mix967Morgan)


McDonald’s Canada is stepping up their game with all day breakfast and now Big Mac sauce is being put in grocery stores  best day ever (beans @brielleball_)


Works Cited

Racco, Marilisa. McDonald’s Big Mac, McChicken, Filet-O-Fish sauces coming to Canadian grocery stores. 22 march 2017. National Online Journalist, Smart Living Global News. <;.












Men not adjusting to the job market

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Ashton Deroy writes: Every “Social Justice Warrior” will seemingly tell you “It is a man’s economy in Canada.” 

Social justice warrior: When mentioned on this blog it refers to someone who fights to further an irrational left wing ideal with not thoughts in to economic implications. 

However have you ever stopped to think about the status of under educated men in Canada? Weather it is the teller at the bank, the cashier at a grocery store or the waitress at the diner. The service economy of Ontario is being dominated by women. With our economy moving to suit the female worker where does that leave the men? In this article we will look at family role changes, economic viability & skill set required by men earning over $30,000 yearly. 

Promoted Messaging

Digital business card impressions

Take advantage of social media sales promotion rates: 

Facebook +Instagram Advertising: Labor and sales promotion cost, $72 

Advertising space cost: $200 for target market advertising. 


Family role changes

Bush, Vanessa. “Father Courage: What Happens When Men Put Family First.” Booklist, 15 Mar. 2000, p. 1299. Canada in Context, Accessed 14 Mar. 2017.

In the source What Happens When Men Put Family First . You can see a much needed exploration of the changing roles of men and the different roles a father can have when men challenge the norms to their role. As well as the need for men to be economic providers and noticeable forces in the home. As a personal socio-cultural statement Ashton Deroy says “Men can no longer afford to be the beer drinking dads we see on TV. They have to help out with the home, the kids and the cooking. They can’t afford to be adult children with drinking problems as they are portrayed on TV in inaccurate statements about the middle class family home.” 

Economic Viability 

If you are a under educated lower middle class man, here are a list of job roles you will likely have: 

  • Customer Service
  • Manufacturing line worker 
  • Military 
  • Sanitation technician. 

As a man you will likely try to manage this role while splitting the roles in the household, trying to maintain a marriage or common law relationship and handling childcare. 

Cashiers that are women

According to statisticbrain

So according to Stratic  Brain one of the largest companies in the world hires an uneven amount of women in comparison to men for transactional processing.

Skill set required by men for higher earning

  • An education in Business, Technology, or construction 
  • Interpersonal skills for landing job interviews
  • High literacy in English, Mathematics and or systems operation.
  • Driving ability met with a valid driver’s license. 

Community engagement 

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Matt’s comment was in regards to men and women working as servers in a restaurant. 

This was Ashton Deroy’s replies. 


You can’t claim the role of women is changing without claiming the roles of men is changing as well. Men have a lot of demands to meet in this changing world in order to meet the demands of the economy, Family roles & skill sets in the work place. Furthermore this writer Ashton Deroy says “I would rather be an under educated female in our Canadian work place than an under educated male.” Chances are an under educated female has a better chance at getting a job, having a home with a family and an actual life. On the flip-side chances are an under educated man is going to have problems with employment and a bad home life. 


Supported Seneca Student Federation Campaigns

Campaign poster

Viktoriia Kovalchuk edit_0
Ashton Deroy supports the potential student vice president with a PHD in economy, Masters Degree in Finance and Bachelor in Law.

Sohail Zafar Shaikh

Each of the pictures link to a campaign page or blog post for the Seneca Student Federation picks I have for the upcoming SSF election. The candidates I have picked are Sohail Zafar for Board of Director’s spot, Viktorria Kovalchuk for Vice President & lastly Roma Rorssf

Viktorria – I support her for her elite background, ideals for improving quality of life at Seneca and fundraising ideas. 

Sohail Zafar – Is in my kickboxing class, a respectful guy. He is not running for a paid position but he does have great ideas for diversifying our food menus. 

Roma Rorssf – I almost supported her adversary but because Roma took my interview and Nicole didn’t. I chose to support Roma instead. Here is an idea, support the people who support you! 

Remember to vote on March 20th at Seneca Newnham campus. 


Roma Rorssf Seneca Student Federation President statement

 Campaign poster.jpg
What are your qualifications? “My qualifications are that I’ve been on the recreation council, varsity softball team, I’ve been a mentor to two Seneca freshmen student via the SMILE program and I’ve even founded my own business. I’m very passionate about leadership and involvement and this suits me well for the position.”
What are the duties of the Seneca Student Federation President? The duties of SSF president are student advocacy, both at the school and at a provincial level. Duties include the general managent of the SSF. It’s up to the president to be a voice of guidance to the SSF for the benefit of students. 
What do I plan to accomplish? This answer varies from campus to campus, and group to group, but overall I intend to improve the level of customer service that students recieve, the marketing for events so that people are more aware of events, and better customization. 
Food statement: Many people are interested in better food options at their campus, more mental health awareness and a reduction of a $40 fee to early childhood education students who are mandated to pay for a booklet offered by the ministry that they could have printed off the internet for free. These are just some of the challenges that I’ll look at tackling as president. 

Thank you, and I hope to meet many of you on campus! 

When Nordstrom cut ties with Ivanka Trump’s brand, were consumer purchase declines politically driven?

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Ashton Deroy Writes: Being the daughter of a legacy is a privellage in which opportunities are created, the world loves you and you can make a splash in any industry you choose. Unless you happen to be Republican First Lady Ivanka Trump who had your line dropped in retail locations but not online February 2nd. 

Here is a notable Tweet about the incident: 

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Promoted Article

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Click the picture above to check out Summer automotive maintenance tips. 

Anita Srivastava writes:  

Nordstrom stopped carrying Ivanka Trump’s brand because of calls for a boycott against retailers that carry Trump products and declining in sales of the product. Everything happened so quickly.

On Wednesday Trump’s brand was available on Nordstrom’s website but later on, next day, Trump was not listed on Nordstrom’s master list of brands available.

There were not any comments on the situation appeared. The boycott opposing Trump’s brand has been started last fall by Shannon Coulter – brand strategist. The brand’s

inventory levels on Nordstrom’s website was fluctuated and been unstable for the past couple of months. The number of products available dropped from more than 75 items to 9 and then to 0.

Critics are urging shoppers to stop spending money at her namesake brand. Opponents want to exclude her brand from large retail chains including Amazon, Nordstrom, Lord & Taylor, Bloomingdale’s, Macy’s, Dillard’s, Marshalls, and Neiman Marcus.

When Shannon Coulter – called Ivanka Trump’s brand “toxic” and “demanded” (Coulter) store became the main target of the boycotts.

He requested stop selling brand’s products. The reply was the only month after via Twitter message that said it wasn’t taking a political position by selling Trump’s products. “We hope that offering a vendor’s products isn’t misunderstood as us taking a political position; we’re not,” the company said at the time. “We recognize our customers can make choices about what they purchase based on personal views and we’ll continue to give them options.”

(Nordstrom) Works Cited Coulter, Shannon. “Ivanka Trump.” BusinessInsider (n.d.). Nordstrom. BusinessInsider. n.d.

Ashton Deroy writes: Although the decision by the company was not a political one. Do you believe the decline in purchases was politically driven? Or do the products below just look terrible from a fashion perspective? 

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Send us an email below:

Lets talk about the green bottle! Coca-Cola Life product.

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Ashton Deroy writes: When you launch a new product, there is a certain amount of market strategy you put in to it. There is a misconception out there that businesses are created around one target market.

However the truth is big businesses are created around multiple target markets around multiple product lines. With Coco-Cola in Toronto you could say they were beginning to lose us as their beverages including fruit juices still aren’t positioned as something you can consume and live a healthy lifestyle. 

However, in 2013 Coco-Cola Life which may change how you look at this Beverage company.  Anita is going to tell you more about in the the writing below. 

Anita Srivastava writes: What makes Coco-Cola Life different from reduced-calorie or no-calorie drinks? The product is sweetened with actual sugar, as well as stevia extract. Stevia is a green, leafy plant that is native to South America. It has been used for medicinal purposes for many centuries. The plant (Better than the real thing? Coke’s new ‘life’ plan) has also been bred for its strong, sweet flavor and used as a sweetener. Signs for Coke Life include the word “NEW” inside green leaf.

Coke Life was first launched in Argentina and Chile in 2013, and has spread across other markets including South America, Europe, Britain and the United States. After steady growth in the US, sales declined in the end of 2015, so company decided to create a “regional acceleration plan” which increased sales in further 6 weeks. In Britain was strong start $7.2-million in sales but just a few months later sales fell to about $4 million. In case with Canada:



Ad Narrative: Click the picture above to read the post on this product, send us a letter at and tell us how Steeped Tea should you LGBT+ inclusive messaging. 

Anita Srivastava writes: ” It’s launched globally, but in Canada, not a lot of people know about it,” Mr. Samoszewski said.

Cola’s new strategy is to be more health concerned, consequently it is focused on launching new marketing strategy and is replaced old labels to new one’s which include amount of calories and ingredients.

Analysis shows that consuming of Vitaminwater grew by 3 per cent, while sparkling beverages declined by 1 per cent in North America.

“Consumers are more conscious of what they’re putting in their bodies. We want to be part of that …” Mr. Samoszewski said.

Works Cited

Better than the real thing? Coke’s new ‘life’ plan. n.d. <>.

StarBucks: Hiring refugees, Noble deed or sure way to get boycott?

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Written by Anita Srivastava

People are boycotting Starbucks after CEO announces plan to hire thousands of refugees

After Donald Trump’s executive order of banned citizens of seven Muslim-majority countries from entering the US for at least the next 90 days and  Starbucks CEO’s announcement to hire more than 10,000 refugees internationally in the few decades appeared a conflict of interests , so visitors of large coffee chain impeded to walk out.

Lots of customers remained tolerant to Howard’s decision while others took action right away. For example, lots of Americans intent on stop spending money at Starbucks. Although café has a special program to support veterans and their families, people still are disappointed because they thought that coffee chain will hire more USA veterans instead of refugees from other countries. Some felt that CEO Schultz was needlessly political in his plan to hire refugees.

Marilynn Randall @emjayr1942


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Ad Narrative: (Ashton’s Mom) Tracy’s Summer catalog is here. Click the picture above to check it out!

#starbucks Why don’t you hire the vets instead of refugees who might really ruin your business?  #BoycottStarbucks (Randal)


We put Trump in the White House 

We can Put Starbucks out of business

They want to hire refugees over Americans to go 4 it!


In social networks, lots of people said that Starbucks plan would make harder for American citizens to get positions as company planning to hire around 10,000 in 75 countries around the world.


@CNN @Starbucks I’m sure US citizens that need jobs appreciate ur discrimination against them #DunkinDonutsHasBetterCoffee #BoycottStarbucks. (Slowly)


Jessica Chastain – famous actress and others who stand for Starbucks were inspired by Schultz actions and create their own hashtag — #BuyStarbucks


The #BoycottStarbucks movement makes me want to #BuyStarbucks. Venti latte please. Real Americans believe in liberty and democracy. (Graceful)

Unfortunately, this is not the first time there have been online boycotts against Starbucks. There was another protest based on the political issue in November.

Despite all these protests, Schultz remains calm and confident, to spite to his political rivals.

CEO of Starbucks published a letter to express support for immigrants who are the part of the Deferred Action for Childhood Arrivals program and Mexican workers and customers. The letter states that Starbucks’ policy is to help their workers and provide benefits which would have the option to access health insurance through the company, whether or not the Affordable Care Act is repealed.

“I also want to take this opportunity to announce specific actions we are taking to reinforce our belief in our partners around the world and to ensure you are clear that we will neither stand by, nor stand silent, as the uncertainty around the new Administration’s actions grows with each passing day,” Schultz wrote. (Schultz)


Works Cited

Graceful. Twitter. n.d. <;.

Randal, Maryleen. Twiter. n.d. <;.

Sandy. n.d. <;.

Schultz, Howard. BusinessInsider. n.d. <;.

Slowly, Butt. Twitter. n.d. <;.

Social Commentary by Ashton Deroy

“People said they would boycott StarBucks when they applauded the marriage equality ruling in the United States in 2015. However I still see Christians with their Venti lattes. It is a Social sham fabricated by Conservative North America because they didn’t feel like they got their way.

The consumers who really don’t buy StarBucks were not the target in the first place, those who think they are making a stance will probably go back for the quality because it is not about what the company says in a press release.”