Social media Marketing Sucks. Especially Facebook!

Social media Marketing Sucks

This article is written on personal opinion found in evidence, testimonials & statements on the current state of security on the world wide web? 

Thinking of a $20-$100 social media Facebook campaign? I am Ashton Deroy former sales rep, social media marketer & SEO writer. At one time I would have encouraged you to take out a campaign with me to help boost your sales, brand awareness & gain attention to a message.

This was before I started investigating why Facebook advertising doesn’t work, why they use artificial metrics & how Facebook has done very little to drive sales to campaigns I have been involved in. 

Meet DocahBear, On January 21st, 2017 he published a video on a Facebook campaign he had run with a $30 credit he had been given by Facebook. In this video, he discusses how Facebook not only gave him a bill beyond his desired budget but how Facebook had messed with his ad, cost him peek advertising times & delivered false metrics based on Facebook using a poorly set-up counter to calculate conversion & views. (The industry is begging Facebook to change!)

Did you know 3 seconds counts as a view on Facebook? However on YouTube you need to watch for 30 seconds to be counted as a view.

What is click fraud and how to prevent it? This was published by ClickFrauds on YouTube January 12th 2017. The video shows that there is a massive hole in the digital marketing industry when it comes to bot driven Key performance indicators (KPI) , how bots are costing ad buyers money & how to prevent it. My impression of this video upon seeing it was when a campaign can be 98% bot views, Google & Facebook is not doing enough to address the issue!

This was published by White Ops July 10th 2015, unlike the other two videos, this was published two years ago. Proving that advertising fraud on Google and Facebook was brought to the companies attention a long time ago. in this video, Michael Tiffany talks about how click fraud needs to be made less profitable and how his company can help. Don’t get me wrong this was made to boost the reputation of an online security company but he brings up alarming statistics about fraud click advertising and how Google, Facebook & Publisher websites are affected.

Ashton Deroy’s Personal testimony: I have probably spent $200 over my time running a social media marketing business to try & create conversions through Facebook. I have sold to one client an amount that wasn’t nearly enough to cover my initial investments. I only had 3 inbound leads & for whatever reason, those deals could not be completed.

Personally, I have seen telemarketing, Email Marketing, & Door to door sales be far more effective than digital advertising! That is right I am actually telling people to go back to the basics. Send messages where people are on the other end to receive them, & build your brand based on person to person engagement. As a sidebar, I tried to engage with 5 ads yesterday through Facebook and no one responded or served me.  Proving that using Facebook for the engagement your brand seeks, does not quite pay off when you use it wrong! People are more persuasive than content.

One of the questions was “What does your brand even do?”

My old rule was, unless they benefit you for free! Why would you pay to market on them? So far WordPress & Google still meet that criteria & Facebook dropped the ball.

Got a question about Social media Marketing? Send me an Email below, maybe I can keep you from wasting your money!

 

 

Recent Facebook ads

Hey readers, 

So since our business is in Advertising I thought I would share some of our recent advertising results and what I found interesting about them. These ads both link to WordPress.com run websites. TeawithTracy.ca & Toronto-Businessphere.com 

Tea with tracy

Successful Ad: “Love the tea you drink.” Is a very powerful wording to accompany this ad. We are actually trying to tell the audience what they will feel by purchasing some of my mother’s Tea products. This had a higher engagement than the ad below at 3% rounded up. 

What was surprising? Most of the engagement was from males, which was not the intention as the ad was set up to appeal to females. This could be for a variety of reasons including gifting, the fall of hyper masculinity & the LGBT inputs that were put in to the ad targeting. 

 

Ad 1

Failed ad: Service based promotion targeted towards businesses is difficult to make interesting. I think this advertisement could of been made better by trying evoke some kind of emotion in the audience member who viewed this ad. 

Another fault was we accidentally hit for this promotion to run for 3 days which slowed its exposure on Facebook. 

We also should of focused on our service line instead of the administrators. Part of the reason we did focus on the administrators was because the content running with them on the website was the highest rated content. However a Features & Benefits ad would probably be more effective in the future. 

Want to run a social media ad? Contact us below: 

Your Privacy on the Web, The positives you don’t know.

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Ashton Deroy Writes: So I watched the The Terrifying Cost of “Free” Websites, by College Humor .

I have to say this a bluntly common designed entertainment video, that this content  deliberately instills a technophobic reaction in the general ignorant masses. What is wrong with this video? It misleads, it does not include protection facts, prominent solutions for less invasive advertising & tools being created for product users. 

Misleading 

Most of Facebook targeting is done by pages you like, Statuses you post & searches you made. In fact jokingly after posting gay statuses you can see the advertisements on Facebook’s side ads change to LGBT targeted ads. 

Advertisers are not going to Facebook & Google buying target customers. In fact sometimes all advertisers are doing is putting out the message and learning more about their user that maybe they didn’t know. For example Toronto-Businessphere is a English speaking Web Publishing business, that did not realize at first that our specific benefit was our language services in delivering a marketing product.

Facebook encourages protection of your Facebook passwords and accounts from employers.

Posted by Facebook and Privacy on Friday, March 23, 2012

From a modern day stand point this is good that Facebook has made this communication because in the modern day employers are granted way too much allowance in regards to your personal communications. They are now able to monitor what you say publicly, gag you from publishing anything about the company & companies honestly would like access to employee private communications. However Facebook stands on the side against your employer being able to have full control over their employee relationships & privacy. 

https://privacy.google.com/how-ads-work.html

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Google does not sell your personal profile. They sell your data algorithms to advertisers who might be relevant to your interest. This is a common practice by Publishers prior to Google. Google just revolutionized the process. Sadly what people think is Google has a picture of you and they are selling you to people. Which is not the reality of what they are doing. 

After analyzing the services, you can actually see Google is protecting their proprietary information at a much higher level than Facebook. 

Prominent solutions for less invasive Marketing

Okay after doing some research I can say maybe we do take too much information from users on tools like Google & Facebook. The general feeling for users of those tools can even sometime be that they are getting too much of their proprietary information out voluntarily. 

Banner ads – These are a bit of an older method for digital marketing but publishing ads on related websites, common interest websites of their customers. Make sure these ads are set up by the website creator though & not an automated system as that still uses data mining tools to target ad campaigns to specific users based on inputted or mined data that the user submits. 

Video Marketing – Creating video content and growing your community around that on YouTube & WordPress.

Point of sale print outs -This can include flyers, Coupons, business cards & signage. All of which can help boost your sales on location and are not invasive ways of marketing. Refer to Vista Print

.com setup – This is all the user data I get from my .com here on the Businessphere. None of it was involuntarily obtained &  It has no user specific interests. Rather it allows me to see my highest rated content, where click through come from and where the website has the most hits geographically. Data.png

Tools from Search Engines & Social media 

Social media customer service

Social media based customer service is going to make the contact center world better for the workers & the customers. No longer will you have to sit on a telephone to wait for your resolution. You will be able to get your resolution on your time with Social media based customer service.

 

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Not sure which cab company to use? Or what $700 PC performs the best at its price point? You are going to Google it for the information to see which is the highest rated product in the price point.

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Facebook provides Resources & advice on suicide intervention.

https://www.facebook.com/help/216817991675637

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Google Drive offers data to back up files, share leads and collaborate on research or creative work. This software has basically made Microsoft obsolete from work from home marketers, publishers, researchers & shop owners. This will probably be the staple software of the future work from home people.

Service offering, what makes our marketing different?

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New offer

Get your business up and running with our $280 Basic Website & Custom email address package.

Or get a business premium website $540, with SEO tools & a custom email address and any web template you choose.

Want a custom website $1000.  and we connect you with out external web developers & engineers.

Looking for a way to grow your business? You should use Toronto-Businessphere Digital Publishing. Unlike the existing agencies, we are a low pressure agency that does not thrive on creating a high pressure sales environment. We care about you and your business. To care we show it, with our clients we have reciprocity meaning you buy from us & when needed we buy from you. Why would you buy from someone who wouldn’t buy from you? That is just bad business!

Wal-Mart’s new T-shirt line.

Wal-Mart Uniform

 

Ashton Deroy Writes: The Toronto Star reported July 14th on Wal-Mart offending tons of indigenous people with this highly offensive T-Shirt. When asked about the T-Shirt to an anonymous Wal-Mart employee they said “That was on the shelf? That was supposed to be our new uniform.

That employee then went on to make Union conversation… So Wal-Mart, ATTACK!

The shirt really does offend because of indigenous children who were wrongfully moved from homes to residential school systems as apart of our society’s extensive cultural conformity.  This is wrong Wal-Mart because this shirt is making a joke out of a situation that was not funny! Bad Wal-Mart, VERY BAD WAL-MART! *Smack you on the nose with a Newspaper!” This is why I bought my coffee maker on something called “Amazon“.

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Wal-Mart is also planning to celebrate more cultural diversity by growing their T-Shirt line in months to come. With future classics such as: 

Black history month’s 

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“Escaped the Cotton Farm!” – A reference to the barbaric cotton farms slaves were and are still made to work in around the world. 

 

Pride Month T-Shirt

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“Can’t shock the gay out of me!”- A reference to how society used to try and cure homosexuals with electricity. Apparently, that will rewire you to the straight and narrow! 

Thank you for reading this blog, Wal-Mart I will see you in Hell! Byeee!

 

Tracy Gerhardt Love Winx unboxing

 

I ordered the Hemp moisturizer & the pheromones called you big flirt. I tried the hemp moisturizer on my face it felt so refreshing and a little numb afterward. 

 

The pheromones are a must have for attracting potential mates with your natural scent. Why spend the money on expensive perfume when sexual attraction is a matter of natural scent? 

Check out Tracy’s love Winx Page:
http://tracyg.lovewinx.com/

Toronto-Businessphere: Social Media & Web Marketing packages

Web packages

 A professionally published website is essential for your business to succeed. At Toronto-Businessphere  we offer a variety of services to ensure that your website reaches its full potential. We offer three packages that include a variety of services to create a professional website. These include web design, social media integration, and domain names. There are also a few up-sells that can be added, such as merchandise and advertising on our social media pages.

 

          Our least expensive package is the Basic Web Tier Package for $160. It includes a WordPress website with premium themes, a domain name, and social media integration. You also get free basic logo placement with this package. However, design and revisions to the logo are not included.

 

         The next package is the Advanced Web Tier Package for $540. This package includes a premium website with SEO, advanced social media integration, and a custom e-mail address. You can also have free meetings with engineers. The custom e-mail address allows you to have a YouTube channel directly attached to the website. A website on this tier automatically publishes on your other mediums.

 

         Our most advanced package is the Custom Website for $1200. With our most advanced package, you are in complete control. It allows you to create a custom website with your design, aesthetic, and interface to best represent your business. Your new website will be set up by our partnering agencies. You will also get unlimited meetings with Ashton Deroy between 8:00 AM and 5:00 PM.

 

       In addition, we have several upsells that can be added to any of our packages. The first one is Social Media Advertising. For $150 we will manage your Facebook and Instagram pages. In this age of the Internet, using social media properly is key to getting new clients. It is also very helpful to interact with your current clients. On Facebook and Instagram you can keep them informed about new services and promotions.

 

        The next is a custom e-mail address for $80. This will give your business a professional point of contact associated with your website.

 

Another upsell is an advertisement on Toronto-Businessphere for $30. This will get your name out to our B2B contacts in the Toronto community. They will become aware of your business and become your contacts as well. We can also order merchandise with your company logo. These include flyers, t-shirts, sweaters, mugs, and backpacks. The cost will vary depending on the items and quantity of your order.

 

The most important upsells are video & text content related. We can produce video content for your business for $75 & Written content 2 pieces, 500 words are $14.

 

      We offer a variety of packages to ensure your website reaches its full potential. There are also several upsells you can add to help your business succeed. Feel free to contact us to discuss which package would be best for your needs. We look forward to helping you create a great website for your business.

 

Join the Businessphere team! Send us an email below: 


 

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To Diana Skye (Sassy City Girl) : 

 

Good job on writing the copy for our business offers, make sure you include your own offers in there. As your client I am interested in your success & growth because it means I can succeed & grow with you. Love you, you are my family and as always I enjoy running this business with you.

Sincerely

 

Ashton, Deroy  

Website review, Living2

What do you think when Google tells you this on your way to a clothing commerce store? 

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As a consumer, you are officially thinking this website is way too sketchy to put your credit card in and purchase from! 

This is their website: 

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This is their Instagram linked from their website: 

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Other crucial issues with the website

  • The website has a missing SSL certificate, making the web page appear not secure. Which defers online payment 
  •  No related headers 
  • Render blocking which makes the website harder to load. 

What would I add: 

A slideshow of the current hot product lines, A link for Public Relations information & more than one white female model to show this is a line for anyone. I would also power the eCommerce shop with Etsy or Shopify software as according to a variety of websites, this website isn’t considered secure enough for payment. The Facebook also has not been updated in months & they are sorely lacking video content. This is why not everyone should have their own “Do it yourself website.” 

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Get a website with a pro, Email Ashtonderoy@gmail.com 

Sassy City Girl reviews, Orphan Black. Watch it now on Crave TV. Tracy Gerhardt’s Love Winx Page.

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Orphan Black is a Canadian sci-fi TV series filmed mostly in Toronto. The fifth and final season started on June 10, 2017. I first came across this show in 2014 and it’s been my favorite ever since. It examines moral issues around cloning, has great characters, and is constantly surprising me. I’m sad that it’s ending, but I have seen what happens to shows that get dragged out so they keep airing. Besides, it will be an amazing season if the first episode was any indication.

Orphan Black centers around a group of female clones all played by Tatiana Maslany. The series opens with con-artist Sarah Manning witnessing a woman commit suicide. She notices that Beth Childs looks exactly like her and steals her purse. She meets several of her clones soon after. At first, Sarah is only interested in Beth’s money, but she grows to care about her sisters. They are fighting threats from the extremely religious Proletheans and the science institute DYAD. A few of the clones also develop a

A few of the clones also develop a mysterious life-threatening illness. The show examines the moral implications of cloning as well as how it affects each sister’s identity. Other clones include soccer mom Alison, scientist Cosima, Ukrainian assassin Helena, and “pro clone” Rachel. Each one has her own personality and struggles.

Sometimes I find it hard to believe they are all portrayed by the same actress. Maslany is extremely talented, doing many different accents flawlessly. The non-clone characters are fantastic as well. Sarah’s biological daughter Kira is very precocious and senses when things are not right. Her foster brother Felix and mother Siobhan have strong personalities yet are very loving. Cosima’s girlfriend Delphine does whatever she feels is best for her even if it compromises their relationship. Alison’s husband Donnie often provides much needed comic relief. I recall a scene where he accidentally killed an antagonist and I couldn’t help laughing.

Another thing that makes the show amazing is unexpected plot twists. I didn’t like Helena in the first season. However, she turned out to have a soft side and is now one of my favorites. Certain characters turn out to have hidden motives or be more involved in the conspiracy than I thought. The genetic original was not who I was expecting at all. There are many emotional moments. One scene in season four had me crying harder than I ever have during a TV show. I even tweeted that I wished I could kill a certain antagonist. However, there are many heartwarming moments too. I really enjoyed the ending of season three where several clones were having dinner together and reminiscing about recent events.

If you have not seen Orphan Black, I highly recommend it. The show deals with moral issues of cloning, has amazing characters with strong bonds, and always surprises you. New episodes air every Saturday at 10 PM on Space and are available on space.ca soon after. Past seasons can be watched on Crave TV. I am excited to see what transpires during the rest of the final season.


New Advertiser 

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Ashton Deroy Writes: Tracy Gerhardt is selling Love Winx products. From skin products to sex toys click the image above to check her new E-Commerce page out. 

Recommended products – I have personally tried these products and as a result, I highly recommend paying for these products for what they do for you. 

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Tell your prospective partner you are ready for sex with “You Big Flirt.” Pheremones. Click the product image to land on Tracy’s website. 

 

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Frisky Legs contains the soothing touch of Aloe vera. I tried this after Kickboxing practice and the pain relief was spectacular! For those who don’t know I get in an hour of kickboxing cardio some days & the pain from it can be pretty unbearable. In fact, most times I am messaging Sassy City Girl Screaming in pain over Facebook. With this stuff, I was able to deal with the pain perfectly! Click the product image to go to Tracy’s websie.

Thank you for continuing to read the Toronto Businessphere blog. Remember to like us on Facebook and Subscribe through WordPress to get our weekend updates!



Tracy Garhardt, Love Winx Products 

A Romantic health & Wellness brand 

647-648-0780

Matcha Made me do it!

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Check out the circulation promoting, digestively wonderful Matcha tea. The only tea you should be waking up to! The Matcha Tea’s were posted on this date by the E-Commerce shop with 40% off. 

Click the tea circle below to check it out in the catalog. 

Contact Tracy at, Teawithtracy@outlook.com 

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Posted by client: Tea With Tracy Tea With Tracy