Amazon author Case Study

 

Sharron Carpenter romance novels, Advertising

Amazon author case study

In a Market with 800,000 competing listings & a fading interest of recreational readers. How do you still sell paperback novels in a competitive & fading market?

Notes on this case study: I love reading Sharron Carpenter books on Amazon I really do. She is a very poetic writer, with old time, relate-able characters. However from a marketing standpoint lets call books what they really are… They are a low demand, entertainment product. If you are an obscure author chances are your marketing & public relations campaigns won’t break even, but they might break your obscurity.

Highlights of the pitch: I encouraged a mix of PR, Community engagement & Social media advertising. Nothing too overwhelming but sustainable marketing for the client. It worries me when writers do not write actively, do not generate attention & release their books very slowly. In this modern market you should probably be releasing 4 books a year, just took keep up.

Continuing: I want to work on this case more with my brothers Matt & Tiernan. However I realize the pitch in this document is more idealistic than executable.

Contact me for Feedback on the case study, questions & development suggestions.

 

 

 

Jenny & the driver, 40 pages read.

Hyper link index

Ashton Deroy – This links to my Instagram page where I welcome readers to connect with me.

Jenny & the Driver – This links to the book I am reading on Amazon. I highly recommend buying it for $13.31 as the Amazon listed price. Sharron paints a picture of words with her writing. I personally enjoyed reading this book during times of high anxiety or before bed.

 

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Written by Ashton Deroy: Hey guys so I have to admit I lost this book Jenny & the driver. My dad always says to me, “don’t take things places you don’t need them.” This was another example of me ignoring that wise advice.

Currently the book is in Alana Skye’s Car.

Ashton Deroy & Alana Skye

Ashton Deroy & Alana Skye at Canada’s Wonderland.

What happened to the book? I took the book to Canada’s Wonderland with Alana knowing most of the day we would stand in line waiting for rides so that I could read the book. I forgot I don’t do things like read when I am around Alana. Mostly we spent the day wandering, looking for a vegetarian food place & becoming delusional from low blood sugar.

However now that I have covered the book is missing! I did manage to read 40 pages and here is what I think of the book so far.

Review of the book: David is a very relate-able character for the reader. He grew up poor with nothing, went to college and got educated as an auto mechanic. He got a really good job as a driver where he got to live in mansion.

Jenny is a beautiful woman who is married to a man who is in a coma. David instantly becomes infatuated with her and the story progresses from there. Other than that in the book so far David has been bitten by a dog & has listened to the family he serves with/for sing terrible folk music.

I am really looking forward to reading this book more however in order for me to do that I will likely have to re-purchase the book. Unfortunately I kind of screwed up my plan to read & promote the book during this summer before my school workload comes in! Hopefully I remember not to lose things moving forward!