Top 5 lame business ideas & why.


Ashton Deroy writes: As a marketer I am constantly told about business ideas from friends, relatives & classmates. Some of these ideas were good, & some were so funny that I had to mention them on this forum.

In this post I will not analyze them on the merit of the idea. Rather I will judge them on their affordability and likely low revenue generation.


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This is actually an idea I hear a lot of, people saying they will start a YouTube channel and sell advertising space. This idea tends to fall apart when you ask questions such as, What is your content Strategy? What will you do index your page? How will you deal with your own possible negative publicity?

Sure start a YouTube channel, why not? Just don’t expect miracles. Really, don’t be surprised if you turn on the camera and you achieve nothing spectacular! Personally I tried discussing business on YouTube for years but I am not rich so no one really cares. People have gone on record getting higher views on their homemade porn than on their YouTube channels. 😉

Realistically a YouTube channel will not likely make ad revenue unless they have 1000 subscribers, an authority in content & their own external website for proper channel indexing.

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In 2016 my brother decided he wanted to start a security business. He did not put much thought in to this business though… As he thought it would be an easy business he could freelance and start. What did he not know? He needs a business license, insurance, a valid security license & contacts for business leads.

In one meeting in regards to setting up this business my other brother suggested just operating without licenses and trained security, however I spoke up and warned them that this would very likely get them sued for securities fraud at the very least…

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Recent Marijuana News:

Ever since Justin Trudeau announced the intention of legalizing marijuana in 2015. Every other person in business school and my own brother has wanted to to get in the marijuana business. Why this is a bad idea? The market is too crowded, most successful vendors are not specialized & buyers do not purchase anything other than specialized accessories online.

Unless you are a pot dealer who already has customers coming to them illegally! Who gives a flying F$#*& about your idea to start this business?


Any excuse to rip on this incredibly glitchy project that seems to be the pride of Helix at Seneca College. What is this business? It is an app, Well it is supposed to be an indexing business for beauticians such as Hair stylists, makeup artists & nail designers. They want to be the Kijiji on beauty essentially!

What are the problems with this idea?

Idealistic thinking, out of beta and government funding, this idea will not work. Why is this? Beauticians have every interest of working under a salon and not so much as self-employed freelancers. Further than that many beauticians I talked to choose not to self-advertise as they think that will make it harder to join a big salon. This business Beaut is trying to interrupt the hair styling industry the same way Uber did with cars & Air BnB did with lodging.

However unless they become a solid vendor that sends beauticians hundreds of clients. It is likely that rather than interrupt the industry they will likely be ignored by it.

What is the problem with everyone? It seems like everyone is in the application development business. I must get 10 emails a day of Indian companies wanting to develop apps for my .com clients. Personally I only am interested in carrying exercise applications on my phone and I am not eager to try every new application anymore. It is dead… 

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This is a very stupid business idea, T-Shirt design is a hobby not a business! Besides that without having your own equipment you will likely rely on someone else’s printers to run this kind of business & that creates an issue with a markup cost that is much too high to make a profit at this kind of business. Actually in the past I have refused T-Shirt design business partnerships for having an under developed business, no fashion design experience & poor web layout. Again most times this is more of a hobby than a viable business option…

To conclude maybe you read this forum because you are dead set on starting a business. I always tell people a business is like a job, you need to do something that is such a pain in the ass people want to pay you to do it. The best business ideas I would love to get behind are tech support, Sales based & or in the food service industry. However this idea of having fun jobs is idealistic and incredibly stupid.

Marketing Feedback. Suitable for all “App Developers”.

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Feedback from this article: Click the picture below.

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Don’t forget aggressive sales strategy in developing a successful Mobile App company.

Hi I am Ashton Deroy from , Lets remember that app development is a free-market trade. So yes you can do this through your company but so can some kid in his basement on a Windows 7 computer he got as a hand me down and some crappy early version IPhone.

What you ultimately need to set you apart is a solid marketing strategy, up to date blog content.

Which I saw here in the Toronto tag on WordPress so good for you appdevelopmenttorontoblog. Lastly you have to put a face to the company.

You can’t just have desktop shots and screenshots of your app, because no one cares! You need a persona to run the show. Preferably an attractive male or female that consumers can really get behind.

People connect to your customer emotionally, persuade them into decision making and provide validity to your product. There is a noticeable difference between companies that hire brand ambassadors for marketing than companies that just take screenshots for a website.

I am Ashton Deroy from the Toronto-Businessphere. This was my daily Marketing comment.

Beaut.caThreats & Weaknesses to the web app development team. When  Ashton Deroy worked for Beaut this was a disorganized nightmare project by some hair dresser who worked with too much bleach if you ask me. Kim Ng is a whacko, with a government grant! No sales plan, all infrastructure past 6 months of project runtime. She clearly just wants to use the government grant than abandon the project…  

Weaknesses: No idea who runs the website initially, no idea what extra the beaut team brings to you. The website is constantly down due to a poor choice for independent web hosting. The project is just awful!  

Threats: Obscurity due to a lack of marketing.


Strengths & Opportunities to Toronto’s emerging Business forum. The Businessphere is a solid team building their profile online through tagging, direct communications and sales cold calls.

Strengths: Team personas presented, SEO presence due to sophisticated web software. (Much more sophisticated than Beaut’s)

Opportunities: Expanding the Toronto Businessphere team & capitalizing on the demand for creative Business Marketing using web content.


Sassy City Girl: Why I prefer Cafes to bars



Written by Diana Skye: Toronto has many bars, especially downtown. However, I seldom go to them. Even as a college student, I spent my evenings reading at home instead of downing shots at a bar. I much prefer going to cafes. The atmosphere is much calmer. Many cafes offer a variety of food and drinks at reasonable prices.

Here at the Businessphere we can match Stylists to professional clientele using web based advertising. 


Diana Skye is our beauty, makeup and stylist advertising consultant who has put hundreds of hours into researching beauty based advertising. 

At bars, people have a tendency to consume a lot of alcohol. It can become very loud, especially when there is a sports event on TV. Not to mention that I don’t enjoy drunk creepy guys hitting on me. Cafes are more relaxed, even when they are crowded. People tend to chat amongst themselves while sipping caffeinated drinks.  

Bars are known for alcoholic drinks and fried foods. Those are not things I want to consume every week end. In fact, I have only had about three hangovers in my entire life.Cocktails can also be quite expensive, at almost ten dollars each. Cafes usually have a great selection of both hot and cold drinks.Even if you are not much of a coffee drinker, you can find other options like herbal tea. Cafes also have great food choices like sandwiches and pastries. Whether you are trying to eat healthy or treating yourself, you will find something you can enjoy.  Bars can be noisy, full of drunk patrons, and alcoholic drinks are usually expensive.

I really enjoy cafes because they have a relaxed atmosphere with a lot of food and drink options. My ideal afternoon includes stopping in a local cafe to enjoy a tasty beverage.  Here are some of my favourite cafes in different parts of Toronto:

Downtown: Snakes and Lattes (600 Bloor Street W, west of Bathurst) As the name suggests, this cafe has a variety of board games. There are also card games. In addition to the usual cafe fare, they have sandwiches and salads. Would highly recommend Snakes and Lattes if you want to make plans with friends downtown.

 Uptown: Dufflet (2638 Yonge Street, north of Eglinton) If you like pastries, you will love this cafe. They are well known for their cakes and cookies. I love their cupcakes, especially the double vanilla and pink velvet. There are also the usual hot and cold drinks along with light lunch options.

 East end: D Spot (51 Lebovic Avenue, near Warden and Eglinton) Along with espresso drinks, this Scarborough cafe has many organic loose leaf teas. If you fancy something cold, they have milkshakes and smoothies. They also excel at food options, with a variety of crepes and waffles.  

West end: Coco Bakery (225 The East Mall, north of Dundas) This Etobicoke cafe specializes in European speciality foods, including delicious desserts. I personally recommend the macarons and cakes. They also have excellent espresso drinks and tea.