3 points on Liberal Party of Canada’s 29 Steps forward content.

 

Written by Ashton Deroy: Well for those who don’t know I follow the Liberal Party of Canada’s website. https://go.liberal.ca/  This is where I saw the 29 steps forward video that says 29 amazing things that have been achieved under the current Canadian government administration. Here I will highlight on three important and significant steps being made in 2017 that greatly benefit Canada historically, socially & economically.

Pricing carbon pollution – While the United States has pulled out the G20 and not pledged to reduce carbon emissions. Canada is still taking action for a cleaner & better environment. More can be done, but Canada is on the right track. Stimulation to clean environmental initiatives is both beneficial historically and economically. As green business creates more jobs & historically this is when Canada chose to align with much of Europe when the United States chose to be contrarian to this.

Prohibiting discrimination based on gender identity or expression – When the United States President announced bans on Transgendered people serving in the army, Canada has been protecting transgendered persons rights to employment, income and recognition. Canada is also not as deeply involved with the great “Transgender bathroom debate!” Given there should be no real debate here. “Let them take a shit!”

Introduced a bill to legalize, regulate, and restrict access to marijuana – This is an essential movement as well and the backbone of the Liberal campaign. The new laws around marijuana will make access easier, get money out of drug dealer hands & introduce a new stream of government revenue. Not to mention attract 420 loving tourists, once the recreational system is in place.

Top 5 lame business ideas & why.

 

Ashton Deroy writes: As a marketer I am constantly told about business ideas from friends, relatives & classmates. Some of these ideas were good, & some were so funny that I had to mention them on this forum.

In this post I will not analyze them on the merit of the idea. Rather I will judge them on their affordability and likely low revenue generation.

 

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This is actually an idea I hear a lot of, people saying they will start a YouTube channel and sell advertising space. This idea tends to fall apart when you ask questions such as, What is your content Strategy? What will you do index your page? How will you deal with your own possible negative publicity?

Sure start a YouTube channel, why not? Just don’t expect miracles. Really, don’t be surprised if you turn on the camera and you achieve nothing spectacular! Personally I tried discussing business on YouTube for years but I am not rich so no one really cares. People have gone on record getting higher views on their homemade porn than on their YouTube channels. 😉

Realistically a YouTube channel will not likely make ad revenue unless they have 1000 subscribers, an authority in content & their own external website for proper channel indexing.

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In 2016 my brother decided he wanted to start a security business. He did not put much thought in to this business though… As he thought it would be an easy business he could freelance and start. What did he not know? He needs a business license, insurance, a valid security license & contacts for business leads.

In one meeting in regards to setting up this business my other brother suggested just operating without licenses and trained security, however I spoke up and warned them that this would very likely get them sued for securities fraud at the very least…

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Recent Marijuana News:

Ever since Justin Trudeau announced the intention of legalizing marijuana in 2015. Every other person in business school and my own brother has wanted to to get in the marijuana business. Why this is a bad idea? The market is too crowded, most successful vendors are not specialized & buyers do not purchase anything other than specialized accessories online.

Unless you are a pot dealer who already has customers coming to them illegally! Who gives a flying F$#*& about your idea to start this business?

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Any excuse to rip on this incredibly glitchy project that seems to be the pride of Helix at Seneca College. What is this business? It is an app, Well it is supposed to be an indexing business for beauticians such as Hair stylists, makeup artists & nail designers. They want to be the Kijiji on beauty essentially!

What are the problems with this idea?

Idealistic thinking, out of beta and government funding, this idea will not work. Why is this? Beauticians have every interest of working under a salon and not so much as self-employed freelancers. Further than that many beauticians I talked to choose not to self-advertise as they think that will make it harder to join a big salon. This business Beaut is trying to interrupt the hair styling industry the same way Uber did with cars & Air BnB did with lodging.

However unless they become a solid vendor that sends beauticians hundreds of clients. It is likely that rather than interrupt the industry they will likely be ignored by it.

What is the problem with everyone? It seems like everyone is in the application development business. I must get 10 emails a day of Indian companies wanting to develop apps for my .com clients. Personally I only am interested in carrying exercise applications on my phone and I am not eager to try every new application anymore. It is dead… 

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This is a very stupid business idea, T-Shirt design is a hobby not a business! Besides that without having your own equipment you will likely rely on someone else’s printers to run this kind of business & that creates an issue with a markup cost that is much too high to make a profit at this kind of business. Actually in the past I have refused T-Shirt design business partnerships for having an under developed business, no fashion design experience & poor web layout. Again most times this is more of a hobby than a viable business option…

To conclude maybe you read this forum because you are dead set on starting a business. I always tell people a business is like a job, you need to do something that is such a pain in the ass people want to pay you to do it. The best business ideas I would love to get behind are tech support, Sales based & or in the food service industry. However this idea of having fun jobs is idealistic and incredibly stupid.

The problems with off shoring & outsourcing call centers.

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Ashton Deroy writes: Off shoring & outsourcing are legitimate business practices used frequent by fortune companies especially in the practice of setting up call centers. This allows the company to focus on their stock price, product development & Public image. However this has been mentioned to be a practice that economically annoys the public, antagonizes business customers and even shatters customer relationships with companies in some cases. What is wrong with the practice of outsourcing? Why is it damaging companies instead of bringing in benefits & furthering the companies?

Honesty & Transparency– Why is outsourcing perceived as dishonest? Think about it the representative is not working really to satisfy the customers. They are working to satisfy the needs or goals of the “Client”. In fact frequently when I was in call centers I struggled with seeing the line between “Doing the right thing” & “Pleasing the client”. What is created here is an environment where you try to please everyone and end up pleasing no one! The customer feels like they have no idea where your interests are at, then the client is mad because they have low customer satisfaction in some cases lower than their internal customer service teams!

(In call centers clients & company representatives rely on multiple sometimes contradicting key performance indicators to evaluate business success.)

They also randomize representatives to customers. Rather than provide direct lines which would establish connection and ensure customer resolution.  This process has frequently made me think the customer & representative relationship was much too unfamiliar.

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What is the better way to do this? The Employees should work directly with the client & customers. Why do it this way? The vendor has you work with company administrators who just become too many people. With a direct line to the employee/employees they can communicate common issues, trade negotiate concerns directly with the company reps & become self-empowered to resolve any customer issues. 

Customer perspective “I have my favorite StarBucks Barista on Facebook! Why can’t I have a direct line to a call center rep I like?”

Over estimation of external tools – Ever supported a 24/7 call center from the cubicle position? Then you know what I am talking about! You cannot run computers, software &other machines all day every day without the systems starting to go to shit. Call centers should NOT be making a 24/7 service promise. For reasons of business limitations, human limitations and tech limitations. Besides this a 24/7 call center requires employees to often work longer hours which wears employees down & increases company churn. If you want a 24/7 operation you should be sorting it out with many call centers taking a chunk of time. Not a bunch of call centers taking 24/7. Customer relationship management software, servers & dialers also start to fail after so much time in use. Which can make it feel like you are helping people with your arms tied behind your back. 

Over promising the employees We tried addressing this issues with meetings at my last job but an over promise is an over promise if no resolution is made. So what do I mean by over promising employees? Service contracts are negotiated between clients & call center companies. It is no wonder so many service terms on these contracts are violated as some of the promises have nothing to do with company infrastructure and everything to do with how many call center employees that show up for that day! Call center employees really try to make employers aware when things aren’t working but often it isn’t enough with their personal interests contradicting the interests of the business. Often this results in the business booking employee hours that employees are not willing to complete. Which can result in employee churn & schedule non-compliance.

What could resolve this? Democratically elected employee representatives. The Union is dead in North America and it is really a shame! If someone was writing down legitimate employee concerns & taking them to an admin they might just fix some of the employee issues. 

Honestly though despite the challenges of the job, call centers are the job of the future. No matter what line of business you work in you will have to provide customer support & resolution. If a center was able to meet my economic needs, or my scheduling needs. It may be the long term job for me. 

Need Customer support to your website, Facebook or other social media? Why not hire someone with experience? 

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Call 647-850-6802 or fill out a contact form below: 

Tell me about desired processes, Goals, Key performance indicators, possible security interests & common resolutions. I may be the fit to support your business from digital, telephone & social media platforms. 

 

Should we do more about mental health issues in Canada’s employment?

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Deroy, Ashton. “Hard At Work: Why mental health in the workplace is often misunderstood and stigmatized.” CBC.ca. N.p., 12 Apr. 2017. Web. 7 May 2017. <http://www.cbc.ca/news/canada/toronto/hard-at-work-mental-health-1.4067499&gt;. CBC reports according to the mental health commission of Canada 500,000 Canadians are left unable to work due to mental illness. Diana Skye, the person who does the content guidelines for the Toronto-Businessphere left me a question. Do I think Canada needs to do more for people with mental illness in the workplace? To explore this topic, I want to look at the job market, barriers to job access and regulations around mental illness in the Canadian workplace.

Job Market

Lets face it if you are a person coping with mental illness & you are on the job market. You probably don’t have a lot of long term work experience!  However you have these morons in career centers pushing what are known as Chronological resumes. These resumes leave you explaining how long you have worked at a job, why you left it so soon and etc. Personally, I omit dates from my employment history. Stuff happens and I find it rather unfair that the worker carries 100% of the blame for every prior job. 

Barriers to job access

You can’t get a job unless you have 2-5 years of experience in many companies, unless you have 100% availability and the job becomes your entire life. Lets be real, this is the situation in Canada at this time. That is why in many areas recreational spending is dropping, or people are turning over employment due to unhappiness. Here are just some of the things preventing you from getting a job. (Despite the ideals of regulations)

  1. Having Dependents – Children limit your availability and in many employer’s eyes hinder your ability to meet the demands of the job.
  2. Having doctor’s appointments – If you tell a company upon looking to be hired that you have to miss time for Doctor’s appointments. They will turn you away in the interview. I have seen this with fast food, customer service & Marketing jobs consistently! See they want to live in this idealistic realm where employees have 100% show rates. 
  3. Problems at home – This is a never ending see-saw. If you have problems at home, you will have problems keeping a job. If you have problems keeping a job you accelerate problems at home! This is why many people in situations of domestic abuse, coping with tragedy & or sickness will turnover their employment. 

Regulations 

https://www.ontario.ca/page/accessibility-laws – Laws promoting accessibility in the workplace. 

What needs to be done? In the industries we can, we need to throw out 11-12 hour work days! Either by making anything past 8 hours over time or banning it all together. We need to employ the 35 hour work week law. This way if you have stuff to take care of, it can be taken care of. Many mentally unstable people likely depend on themselves for all elements necessary to their own survival. When you work 40-50 hours a week that just gets too challenging! Lastly we need workplace audits, if a workplace has a ton of churn it is time for Employment Ontario to step in and ask

“Why is this place having people go in and out so much?” It shouldn’t be entirely up to workers to hold organizations up to legal standards (Not being met


Promoted Messaging

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Grow your contacts, expand your business & build your brand. Sign up for a publisher managed News Letter with Toronto-Businessphere! 

7 steps of what do we do? 

  1. We create you a .com page with integrated social media 
  2. We set you up with a content plan to reach within the community 
  3. We set you up with necessary tools for a shop, customer management and email saving. 
  4. We create points of contact to always put the customer/readers first 
  5. We advertise on social media 
  6. We index you in search engines 
  7. We place ads on the Businessphere for your brand! 

Ashton Deroy, Sales & Marketing expert

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Ashton Deroy’s media sales resume

Got a Product & No leads? 

Get a sales program in place now!

Call 647-850-6802

Moving forward with the Businessphere

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Publication Plans: PDF click to see.

Written by Ashton Deroy: Hello readers, I am so glad you decided to read this statement about moving forward with Toronto-Businessphere. Our goal is to really grow this publication this summer with another video release, selling more marketing packages and we want to re-do our logo to better position the brand. 

Write with us

Submit potential articles to Ashtonderoy@gmail.com . Discuss anything business related, you can even do your own calls to action. 

Opportunities to partner with the publication:

.com creation & widget ad = $250

Content plan = $365 per month for daily content updates.

Direct sales campaigns for  lead generation= $1,000

 $1120= 2 sales rep on sales execution. (No commission contracts)

Business planning = $1000

Why we charge before sales? It is not our job to create market viability unless you hire us for that. It is our job to contact leads you provide us with. When we call leads for you, that takes away time we could be contacting our own leads. This is why we charge for sales campaigns. Diana Skye & I are also attending sales seminars, classes & workshops constantly so we aren’t low level Avon sales ladies.  

Contact us with the forum below to partner with the Businessphere. 

Marketing a Service based business

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Writer Background

Ashton Deroy: Ashton Deroy is a graduate of St. Lawrence College’s Interactive Marketing program. He has worked the sales lines for companies such as Rogers Communications, Shaw Cable & Hewlett & Packard

Professional goals: Growing a 1000 person network from content creation, Earning an annual income of $60,000 yearly & Creating and selling my first business by the age of 35. 

Facebook

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SnapChat: AshtonQBE

Professional role Models: Miesha Tate, Amanda Nunes & Justin Trudeau. 

 


Written by Ashton Deroy: In the new era of attempting to find marketability for websites, apps and software applications. Developers often try to make application, website or their service have nothing to do with the people involved. 

1. What are the 4 I’s of service? Intangibility, Inconsistency, Inseparability and Inventory.

People have everything to do with your business! Stop taking them out of the process. In purchasing. Emotions, perceptions and beliefs never stop mattering. 

Three things users hate when they arrive to a website: 

  • They can’t find a public profile for the person they just talked to – This shows this person has no authority within the company and therefore does not matter.  People are more aware of the Power distant index and working for Rogers Communications customers realized if they didn’t want to do a simple transaction process, add services or troubleshoot tech. I had no authority. 
  • You can’t find information on the company authority – A customer can’t find the boss because the boss doesn’t want to talk to them! This still works for bigger companies but in smaller companies the boss needs to be available at the user’s beckon call. 
  • Comprehensive information on background, mission and history – Why does this venture exist? What is the purpose? What is the owner’s history prior to starting this venture? Chances are that is all the information needed for traffic to make their mind up towards making a purchasing decision. 

Download the PDF I did based on the Marketing Connect Textbook at Seneca College. 

Marketing Services


20 Reasons Publishing strategies are better for boosting brands.

  1. Behavioral target segmentation – You want to sell fishing gear? You create a fishing blog, magazine or forum. 
  2. Readers become customers – First they read your work, then they trust your authority lastly they go to you with a problem. That is how I was able to get Dignity Repairs as a client in 2015. 
  3. Editorials create a press interest – Every-time you post a blog there is chance someone picks it up, finds it interesting and then next thing you know, a brand has impressions on blogs, news outlets and radio stations. Refer to my ex clients’ BBC interview on the third gender in beyond the binary. 
  4. Viral effect – The internet now has a way of spreading brand impressions on the web even out of a community manager’s control.  In other words going viral! 🙂 
  5. Indexing -Customers are looking for someone like you! With Canada 411 if you are a restaurant, web developer or driving taxi. You need to be indexed so you can convert customers right from your listing. 
  6. Informational strategies – With Publishing all the information needed to make a purchase decision is put up in to a convenient area on the web. 
  7. Growing contacts – Every-time someone likes an ad on Facebook the company receives their contact information which is good for potentially prospecting leads
  8. Integrated Marketing Communications – A Publicist creates a consistency for every element in the promotional mix to make sure everything is done in an effort to maximize campaign efforts and meet the goals with the key performance indicators. 
  9. Primary research acquired – Through 13 blogs I’ve been able to figure out, how to generate web traffic? How to sell using web content? What makes your audience bounce off a website? What makes them stay? 
  10. Tags research – A good Publicists looks at tags, measures their engagement and looks at who is saying what. 
  11. Knowing where to be and when to announce it – In Kingston, Kingston Pride competed with a variety of gay events businesses. Rather than being exactly everywhere the competitors were, we decided to take to the strategy of being louder. More social media ads, an external web promotion and print/radio publications our competitors could not use. 
  12. Telling the story – Why do you pay writers Ashton? Well that is because writers know how to tell you about a business launch, product/service expansion or event and make it interesting! The worst content creator you can acquire is someone who only has a Business or Advertising background. They usually know nothing about creating high traffic content. 
  13. Establishing authority – Not just through text and alerting people to your certifications. There are certain ways to set up a website that show authority and other ways which make you look like you are blogging out of a basement. 
  14. Managing conversations – It is not enough to post content in tags, you actually have to engage with people in the tags. A publisher does that. 
  15. Establishing relationships with influential members of the community 
  16. Accessing a Publishers’ personal contacts. Some are linked to famous YouTube channels, News papers and marketing channels that you wouldn’t have access to other wise. 
  17. Content scheduling – The reason why Publishers want a brand to post constantly is to avoid becoming invisible. It takes 24 hours for a brand to go mute in today’s online market. 
  18. Analyzing Marketing dashboards – Looking at Key Performance indicators for a marketing campaign and determining why factors were high or weren’t. 
  19. Creating the brand – The best hot brands are created with a publishing strategy in mind 
  20. High Traffic channel management – We manage the contacts of Facebook, Instagram, Google, Websites and Press. 
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This chart explains the software used in 2017 that now plays a part in Consumer purchasing decisions. Created by Ashton Deroy from Toronto-Businessphere 2017.

Autistic Friends & Colleagues

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What do we do? We are a group of Autistic professionals and academics. 

Hey, guys, this is the new central hub for our Autism group. As Kiav Suggested we still recommend the use of the Autism Power hashtag to talk about our group. 

What do we need to do right now? 

  • Set a date for our first video call 20 minutes long.  
  • Set a date for going out for Shawarma
  • What do we want to do with this group? 

Digital business card impressions

 


 

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Check out Ashton Deroy’s Minecraft Realm webpage on www.Tirnua-GamingGardens.com 

Promotional selling

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Ashton Deroy writes: While studying chapter 17 of McGraw Hill’s Marketing Connect. I was taking notes on sales promotion methods and I thought I might write a blog on my experience in this industry. 

Back in 2015, a classmate at Loyalist College said to me, “You would be great in sales promotion.” What I didn’t realize was at the time this actually meant. “You would be great in low-paying roles that back execution of campaigns but not actually strategizing them.” 

So over the years, I worked sales promotion campaigns for Dove, Shaw Cable, Rogers Communications, T-Mobile, and my own B2B campaigns on Facebook.  

Strengths to using sales promotional reps: Friendly faces, higher persuasion rate, Voices register more with the brain than print. Consumers sometimes don’t mind chitchatting in stores they are already in!  On T-Mobile we had advertisements promote the B2B deals and my role was just to activate SIM Cards. That type of strategy is much more effective than telemarketing. 

Weaknesses of Sales promotion reps: It instills a culture of everyone’s will can be bent to a product. In the cases of Shaw Cable & Rogers Communications using Telemarketing through S&P Data actually caused a bit of un-calculated, unrecorded statistics on brand damage. 

Below are the chapter 17 notes of Marketing Connect. Download the PDF by clicking the text below: 

Chapter17


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Shaun Vollick Guest speaks for Seneca Business club

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March 27th 2017, Ashton Deroy was in the Senacentre to learn about success, teamwork and project management from Shaun Vollick MEd, PMP.  This was an event organized by the Seneca College Business group which had free pizza, coffee & discussion amongst Business, Human Resources and Engineering students.

 

Team work agile approach Shaun Vollick proposes that the new methodology for team work should be approached with an agile approach. Constantly adapting the team to the changes of economics practices, competitors and demands of the client/customer. He does suggest this ideology is not idiot proof as it requires management to eventually produce end products to projects!

Success keys , work to not specialize. (To Be Written)

Project management , focussing on purpose. (To Be Written)