Amazon author Case Study

 

Sharron Carpenter romance novels, Advertising

Amazon author case study

In a Market with 800,000 competing listings & a fading interest of recreational readers. How do you still sell paperback novels in a competitive & fading market?

Notes on this case study: I love reading Sharron Carpenter books on Amazon I really do. She is a very poetic writer, with old time, relate-able characters. However from a marketing standpoint lets call books what they really are… They are a low demand, entertainment product. If you are an obscure author chances are your marketing & public relations campaigns won’t break even, but they might break your obscurity.

Highlights of the pitch: I encouraged a mix of PR, Community engagement & Social media advertising. Nothing too overwhelming but sustainable marketing for the client. It worries me when writers do not write actively, do not generate attention & release their books very slowly. In this modern market you should probably be releasing 4 books a year, just took keep up.

Continuing: I want to work on this case more with my brothers Matt & Tiernan. However I realize the pitch in this document is more idealistic than executable.

Contact me for Feedback on the case study, questions & development suggestions.

 

 

 

Jenny & the driver, 40 pages read.

Hyper link index

Ashton Deroy – This links to my Instagram page where I welcome readers to connect with me.

Jenny & the Driver – This links to the book I am reading on Amazon. I highly recommend buying it for $13.31 as the Amazon listed price. Sharron paints a picture of words with her writing. I personally enjoyed reading this book during times of high anxiety or before bed.

 

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Written by Ashton Deroy: Hey guys so I have to admit I lost this book Jenny & the driver. My dad always says to me, “don’t take things places you don’t need them.” This was another example of me ignoring that wise advice.

Currently the book is in Alana Skye’s Car.

Ashton Deroy & Alana Skye

Ashton Deroy & Alana Skye at Canada’s Wonderland.

What happened to the book? I took the book to Canada’s Wonderland with Alana knowing most of the day we would stand in line waiting for rides so that I could read the book. I forgot I don’t do things like read when I am around Alana. Mostly we spent the day wandering, looking for a vegetarian food place & becoming delusional from low blood sugar.

However now that I have covered the book is missing! I did manage to read 40 pages and here is what I think of the book so far.

Review of the book: David is a very relate-able character for the reader. He grew up poor with nothing, went to college and got educated as an auto mechanic. He got a really good job as a driver where he got to live in mansion.

Jenny is a beautiful woman who is married to a man who is in a coma. David instantly becomes infatuated with her and the story progresses from there. Other than that in the book so far David has been bitten by a dog & has listened to the family he serves with/for sing terrible folk music.

I am really looking forward to reading this book more however in order for me to do that I will likely have to re-purchase the book. Unfortunately I kind of screwed up my plan to read & promote the book during this summer before my school workload comes in! Hopefully I remember not to lose things moving forward!

 

 

3 points on Liberal Party of Canada’s 29 Steps forward content.

 

Written by Ashton Deroy: Well for those who don’t know I follow the Liberal Party of Canada’s website. https://go.liberal.ca/  This is where I saw the 29 steps forward video that says 29 amazing things that have been achieved under the current Canadian government administration. Here I will highlight on three important and significant steps being made in 2017 that greatly benefit Canada historically, socially & economically.

Pricing carbon pollution – While the United States has pulled out the G20 and not pledged to reduce carbon emissions. Canada is still taking action for a cleaner & better environment. More can be done, but Canada is on the right track. Stimulation to clean environmental initiatives is both beneficial historically and economically. As green business creates more jobs & historically this is when Canada chose to align with much of Europe when the United States chose to be contrarian to this.

Prohibiting discrimination based on gender identity or expression – When the United States President announced bans on Transgendered people serving in the army, Canada has been protecting transgendered persons rights to employment, income and recognition. Canada is also not as deeply involved with the great “Transgender bathroom debate!” Given there should be no real debate here. “Let them take a shit!”

Introduced a bill to legalize, regulate, and restrict access to marijuana – This is an essential movement as well and the backbone of the Liberal campaign. The new laws around marijuana will make access easier, get money out of drug dealer hands & introduce a new stream of government revenue. Not to mention attract 420 loving tourists, once the recreational system is in place.

Three minutes with Trump, The good the bad & the ugly with Ashton Deroy.

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Ashton Deroy Writes: For those who don’t know I do follow Donald Trump on Social media. I think from a historical standpoint people are going to be fascinated in this president. The other reason I follow him is because the News continues to show views of Trump with a Liberal bias without ever listening to Trump’s defense. So what can you take from this his weekly Twitter address featured in the picture above?

  1. Bad: He is doing too many favors for the coal industry. According to Mining.com McKinsey can outsource 45% of their jobs to automation. So the jobs he says he is re-creating in this sector are dead! At this point he is just doing favors for management involved in coal trade and no one else. It is very unlikely these choices are going to benefit Americans or the next administration in the long run. It may however benefit the GDP!

2.  UglyHe is creating regulations that enforce & almost guarantee poverty! The average American can hold a job for 3.2 years.   However If you immigrate to the country for the job you take & it inevitably falls through. I guess you have 2 years where you could be starving! This is made worse when it is included employers can legally discriminate against race, religion & etc in the country in most states.

3. Good News, Robotics Engineers & operators are now becoming more employable.  Not everything that has been done has been bad under the Trump administration. With Manufacturing returning to the United States if you have a trade in Robotics engineering you are by far more employable now than you were before. The Robotics industry should be expected to book under the current administration. 

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Point of sale machines & E-Commerce shops

 

Are you a business that has or is thinking about having Interac and debit payment solution? OR maybe an E-Commerce shop solution,  Here are some things to consider: 

  • How stable is your internet service? – Through many WiFi & Ethernet providers, I have worked for. In certain areas, we did not provide the internet that was supportive enough for certain businesses payment processing needs. Hit or miss internet services, should not set up payment processing machines! 
  • Does your customer flow warrant this solution? – Introduction phase businesses should avoid these solutions. If you have a large customer flow an E-Commerce solution can be fantastic. Or even just to better process your sales & product showcase. However… If you are setting up all of your business appointments, quotes, and sales yourself still at this point. Then maybe you do not need an E-Commerce solution. Companies still in a growth marketing phase may want to avoid paying E-Commerce fees while growing their social networks rather than piling expenses that can kill your business! 
  • How Supportive is your environment? – Some business environments don’t support WiFi & some areas barely support internet. If you are in an area with under developed wires or consistently down lines. The last thing you want is to start making your business rely on online solutions. The fact is the companies that provide your internet are not going to refund your business inconveniences when your service goes out! They are going to refund a partial payment of your service. So your internet service can become a detriment to your service which is why you must have a backup plan that is practical and affordable for when your internet goes down! 
  • How secure is your solution? – Is your solution being updated on time, has your Commerce solution had a hacking scandal recently? How was it addressed? 

Service offering, what makes our marketing different?

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New offer

Get your business up and running with our $280 Basic Website & Custom email address package.

Or get a business premium website $540, with SEO tools & a custom email address and any web template you choose.

Want a custom website $1000.  and we connect you with out external web developers & engineers.

Looking for a way to grow your business? You should use Toronto-Businessphere Digital Publishing. Unlike the existing agencies, we are a low pressure agency that does not thrive on creating a high pressure sales environment. We care about you and your business. To care we show it, with our clients we have reciprocity meaning you buy from us & when needed we buy from you. Why would you buy from someone who wouldn’t buy from you? That is just bad business!

2167, How I see the future 150 years from now!

Ashton Deroy: Is a Business Administration and Marketing Student from Seneca College.

About this piece: It is a very bleak piece in regards to waste, the poor economic practices and pollution. I thought it was important to focus on what we are doing poorly at this time so that maybe we could work out way in to doing things better to make a future that was less bleak.


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A lot of people think that one hundred and fifty years our biggest problem will be automated jobs, advanced technology. They think we will enter a new era where creativity and good self-management will rule the roost. 

When I talk about 150 years from now I don’t even consider automation apart of the conversation and I don’t think we are going to see a revolution of self-managed workers!

To look at 150 years from now I will look at 6 key business environments and determine what key factors they will play in our future. 

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Technology

This is the big one, Technology! Do I see self-driven cars? Tubes taking us from one destination to the next? 

No I see this, What is this? Ladies and gentleman that is electronic waste.

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In this future we will have to re-regulate the way we consume technology. There is going to be a push for technology to commit to a 5-10 year life span guarantee. We will no longer be able to let technology obsolete in 1-3 years. Instead companies that develop tech will have to guarantee support & function for 10 years and then the companies will have to give an 60% commitment to their own E-Waste.  

Social environment 

Do I see a new revolutionary stance on human rights? Sort of, we are going to have to start focusing on the rights with the most significance. The rights to a living wage, the rights to employment & the rights to clean air. People are asking for equality, in the future they will demand it. 

In the future 3/10 people will be employed by call centers. Not as a first choice job but a fall back job in a lacking economy. Pretty much you are going to see everyone who used to work a retail store now picking up a telephone for some sort of company worldwide. The rest of people will work in food services, Infrastructure maintenance military services, health care. Non-essential services will become almost irrelevant as at this point only the wealthiest 1% people can afford high fashion, high tech and etc.

Global Environment

Travel will likely have tighter restrictions that make it something only the top 5% can do. The infrastructure for travel will be lacking otherwise and people will likely have to opt to walk or bike to work as public transportation systems will likely collapse under the high demand. 

I predict on and off times of nuclear war, extreme terrorism and people struggling to recruit a general population with ideals of extremism and religion. In the future more people will be open to extreme ideals and religion as when society struggles religion is a trend it tends to turn to so that there are answers to the experienced atrocities. 

Political Environment 

The ideals of a democratic society will be long gone. It will be a non-transparent government. With too many communication channels they will no long be effective in communicating with the public. Democracy will continue to be participated in with lack of understanding. A lot of the laws will favor the top 1%. 

Politically I think the government will have to make strategic communication plans to appeal to those in religious groups. Rather than appeal to people with ideals on how democracy should be. 

Competitive environment 

There will be a few large players in jobs that deal with raw materials. Companies who handle the raw materials will likely have a larger voice in law creation, political structure and infrastructure. Then there will be too many players in service industries, food, communications and Customer service. 

Economic environment 

People will now make less than they do now. We will not divide our lack of resources well to the density of people per area. Poverty will be highly common. 

Wal-Mart’s new T-shirt line.

Wal-Mart Uniform

 

Ashton Deroy Writes: The Toronto Star reported July 14th on Wal-Mart offending tons of indigenous people with this highly offensive T-Shirt. When asked about the T-Shirt to an anonymous Wal-Mart employee they said “That was on the shelf? That was supposed to be our new uniform.

That employee then went on to make Union conversation… So Wal-Mart, ATTACK!

The shirt really does offend because of indigenous children who were wrongfully moved from homes to residential school systems as apart of our society’s extensive cultural conformity.  This is wrong Wal-Mart because this shirt is making a joke out of a situation that was not funny! Bad Wal-Mart, VERY BAD WAL-MART! *Smack you on the nose with a Newspaper!” This is why I bought my coffee maker on something called “Amazon“.

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Wal-Mart is also planning to celebrate more cultural diversity by growing their T-Shirt line in months to come. With future classics such as: 

Black history month’s 

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“Escaped the Cotton Farm!” – A reference to the barbaric cotton farms slaves were and are still made to work in around the world. 

 

Pride Month T-Shirt

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“Can’t shock the gay out of me!”- A reference to how society used to try and cure homosexuals with electricity. Apparently, that will rewire you to the straight and narrow! 

Thank you for reading this blog, Wal-Mart I will see you in Hell! Byeee!

 

3 Amazing things you didn’t know about Canada’s Governor General Julie Payette.

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Blogged by Ashton Deroy: July 13th 2017, I am reading the huffington post for the first time ever about Canada’s amazing governor general Julie Payette. In case you didn’t know, this woman has lived an incredible life. Apart from being in the government she is a philanthropist, an advocate for positive technological movements & a lifetime explorer. Here are three things you didn’t know about Julie Payette.

  1. Julie Payette was the first Canadian woman to go to the International Space Station in 1999. She went up a second time in 2009.
  2. Payette was awarded an honorary doctorate of science (DSc) from the University of Lethbridge in 2005. (According to WikiPedia)
  3. Although she is a woman governor general she is not the first woman to hold this role. Julie Payette is the fourth woman to hold the role of governor general in Canada.

To conclude Julie Payette is an incredible woman with a spectacular adventure that lead her to being Canada’s fourth woman to hold the title of Governor General. However I am a huge fan and I do hope this is not the last time we do see her in the news. As you know from previously reviewing Space Between Us & comments on space documentaries on YouTube. I am a huge fan of space travel in both fiction and real life. Which has made me a fan of Julie Payette.

 

CHIASSON, PAUL . “Julie Payette Named Next Governor General Of Canada.” Huffington post. N.p., 13 July 2017. Web. 13 July 2017. <Huffington Post article >. This is the article that taught me about the incredible journey of Canada’s fourth female governor general Julie Payette from space to government. This article highlights some but not all of this woman’s incredible life journey to being appointed Canada’s governor general. The article was published by PAUL CHIASSON/CANADIAN PRESS and I have to say for the Huffington Post it is a well written article. Previously in other political coverage I have accused this Newspaper of being sensationalist and bluntly wrong in some cases.

 

Wikipedia. “Julie Payette.” Wikipedia. N.p., 13 July 2017. Web. 13 July 2017. This is the Wikipedia article that informed me about Julie Payette’s educational background, honors achieved & Space flight experience. From this Wikipedia entry you can really gather more on Julie Payette’s incredible journey to such an honorable position within Canada. Wikipedia is a website with multiple contributors per entry so we were not able to include an author credit to this as Wikipedia indexes multiple references, from multiple contributors to ensure accuracy of Wikipedia entries.


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5 years of Friendship with Diana

This video celebrates Diana and being friends for 5 years. Diana and Ashton did not find the duck, but we did have a lot of fun downtown on my day off. 

We were looking for a gigantic duck… We did not find the duck!

We still enjoyed exploring Toronto downtown, getting StarBucks and making fun of Toronto businesses. 

Sorry about the recording issues during the video, we were walking around a lot in the very loud city. 

What do I think made Diana and I friends for 5 years? Realistic expectations, we both have similar autisms and we are both highly intelligent people.