Recent Facebook ads

Hey readers, 

So since our business is in Advertising I thought I would share some of our recent advertising results and what I found interesting about them. These ads both link to run websites. & 

Tea with tracy

Successful Ad: “Love the tea you drink.” Is a very powerful wording to accompany this ad. We are actually trying to tell the audience what they will feel by purchasing some of my mother’s Tea products. This had a higher engagement than the ad below at 3% rounded up. 

What was surprising? Most of the engagement was from males, which was not the intention as the ad was set up to appeal to females. This could be for a variety of reasons including gifting, the fall of hyper masculinity & the LGBT inputs that were put in to the ad targeting. 


Ad 1

Failed ad: Service based promotion targeted towards businesses is difficult to make interesting. I think this advertisement could of been made better by trying evoke some kind of emotion in the audience member who viewed this ad. 

Another fault was we accidentally hit for this promotion to run for 3 days which slowed its exposure on Facebook. 

We also should of focused on our service line instead of the administrators. Part of the reason we did focus on the administrators was because the content running with them on the website was the highest rated content. However a Features & Benefits ad would probably be more effective in the future. 

Want to run a social media ad? Contact us below: 

Service offering, what makes our marketing different?

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New offer

Get your business up and running with our $280 Basic Website & Custom email address package.

Or get a business premium website $540, with SEO tools & a custom email address and any web template you choose.

Want a custom website $1000.  and we connect you with out external web developers & engineers.

Looking for a way to grow your business? You should use Toronto-Businessphere Digital Publishing. Unlike the existing agencies, we are a low pressure agency that does not thrive on creating a high pressure sales environment. We care about you and your business. To care we show it, with our clients we have reciprocity meaning you buy from us & when needed we buy from you. Why would you buy from someone who wouldn’t buy from you? That is just bad business!

Blog changes


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Ashton Deroy writes: As of recent the Toronto Businessphere has covered some interesting out of ordinary content such as:

Review of Space Between Us

Review of Orphan Black 

As of now, we want to change the blog format to more of a topical lifestyle blog that features, business & marketing talk. After meeting with readers they thought the blog would be more interesting with lifestyle content, movie reviews & event coverage. With this in mind, this is the type of content we would love to move towards. 

We still have offers

Ultimate Website Publishing package: $600 

  • SEO Powered website
  • Integrated Social media marketing 
  • Custom email address 
  • Social media boosting 

Website advertising space: $30 

  • Top widget ad 
  • hyperlinks to your own commerce page
  • Features in blog posts. 

Send an email to capitalize on an offer: 

Check out 

Tracy Garhardt, Love Winx Products 

A Romantic health & Wellness brand 


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Sassy City Girl reviews, Orphan Black. Watch it now on Crave TV. Tracy Gerhardt’s Love Winx Page.

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Orphan Black is a Canadian sci-fi TV series filmed mostly in Toronto. The fifth and final season started on June 10, 2017. I first came across this show in 2014 and it’s been my favorite ever since. It examines moral issues around cloning, has great characters, and is constantly surprising me. I’m sad that it’s ending, but I have seen what happens to shows that get dragged out so they keep airing. Besides, it will be an amazing season if the first episode was any indication.

Orphan Black centers around a group of female clones all played by Tatiana Maslany. The series opens with con-artist Sarah Manning witnessing a woman commit suicide. She notices that Beth Childs looks exactly like her and steals her purse. She meets several of her clones soon after. At first, Sarah is only interested in Beth’s money, but she grows to care about her sisters. They are fighting threats from the extremely religious Proletheans and the science institute DYAD. A few of the clones also develop a

A few of the clones also develop a mysterious life-threatening illness. The show examines the moral implications of cloning as well as how it affects each sister’s identity. Other clones include soccer mom Alison, scientist Cosima, Ukrainian assassin Helena, and “pro clone” Rachel. Each one has her own personality and struggles.

Sometimes I find it hard to believe they are all portrayed by the same actress. Maslany is extremely talented, doing many different accents flawlessly. The non-clone characters are fantastic as well. Sarah’s biological daughter Kira is very precocious and senses when things are not right. Her foster brother Felix and mother Siobhan have strong personalities yet are very loving. Cosima’s girlfriend Delphine does whatever she feels is best for her even if it compromises their relationship. Alison’s husband Donnie often provides much needed comic relief. I recall a scene where he accidentally killed an antagonist and I couldn’t help laughing.

Another thing that makes the show amazing is unexpected plot twists. I didn’t like Helena in the first season. However, she turned out to have a soft side and is now one of my favorites. Certain characters turn out to have hidden motives or be more involved in the conspiracy than I thought. The genetic original was not who I was expecting at all. There are many emotional moments. One scene in season four had me crying harder than I ever have during a TV show. I even tweeted that I wished I could kill a certain antagonist. However, there are many heartwarming moments too. I really enjoyed the ending of season three where several clones were having dinner together and reminiscing about recent events.

If you have not seen Orphan Black, I highly recommend it. The show deals with moral issues of cloning, has amazing characters with strong bonds, and always surprises you. New episodes air every Saturday at 10 PM on Space and are available on soon after. Past seasons can be watched on Crave TV. I am excited to see what transpires during the rest of the final season.

New Advertiser 

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Ashton Deroy Writes: Tracy Gerhardt is selling Love Winx products. From skin products to sex toys click the image above to check her new E-Commerce page out. 

Recommended products – I have personally tried these products and as a result, I highly recommend paying for these products for what they do for you. 


Tell your prospective partner you are ready for sex with “You Big Flirt.” Pheremones. Click the product image to land on Tracy’s website. 


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Frisky Legs contains the soothing touch of Aloe vera. I tried this after Kickboxing practice and the pain relief was spectacular! For those who don’t know I get in an hour of kickboxing cardio some days & the pain from it can be pretty unbearable. In fact, most times I am messaging Sassy City Girl Screaming in pain over Facebook. With this stuff, I was able to deal with the pain perfectly! Click the product image to go to Tracy’s websie.

Thank you for continuing to read the Toronto Businessphere blog. Remember to like us on Facebook and Subscribe through WordPress to get our weekend updates!

Tracy Garhardt, Love Winx Products 

A Romantic health & Wellness brand 


Sassy City Girl’s new logo



About two or three years ago Diana Skye started a blog on WordPress called Sassy City Girl. That actually is still currently her WordPress handle so I made her the first Professionally done logo for the handle refer to the above logo. 

As a thought for a community relations game, I was thinking we could get Diana Skye out & commenting on some Toronto content, bringing that Diana Skye sass I love so much. 

Next Friday she will be writing an article that is to be announced & we plan on doing some work this summer to get the blog up and running & at full capacity. To check out some more of Diana’s work check out the links below & get to know WordPress’ resident Sassy City Girl:


Diana’s ASMR Channel below: 



What is ASMR? Apparently it is whispering & discussing makeup products. When I first listened to it I thought I was having a schizophrenic episode! 


The ItsDianaSkye Channel: 


This channel is her channel for exciting adventures & well more makeup reviews. I have to say for a channel that is supposed to be adventurous she never explores “the wonders that are Jane & Finch!”

For more on Jane & Finch read the article below: 

Armed teen arrested for chasing someone at Jane & Finch  

A teen is faced charges after chasing someone through Jane & Finch with a gun. 

Did you know Diana Skye has been involved with 3 music projects? 



I wonder if I should do a logo for D-$izzle? face-with-stuck-out-tongue-and-winking-eye.png


So to conclude who knows what Diana Skye will do next, will she juggle fire? Will she try heroine with a street gang? Or will she keep the same monotonous routine of enjoying passion Iced tea lemonades & trying new makeup products. Either way she has a blog next Friday so make sure to click through for Friday 12:00pm for Diana’s new blog. 


Get a logo designed with us. $50. 


Perceptual map of the cosmetics industry.

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Written by Diana Skye

This is a perceptual map of popular beauty brands. The further to the right a brand is, the higher the quality of their products. The higher up a brand is, the more expensive they are.

Bottom Left: Wallet-friendly brands with low-quality products

Elf: One of the least expensive makeup brands. While they have some good products, the quality is very hit and miss. I have bad experiences with their eye shadow and brushes. However, I did like the brow kit.

Colourpop: An online-only brand made popular by social media. I have not tried them but seen many reviews on their products. Their first launch of matte liquid lipsticks got very negative reviews, being compared to nail polish on your lips. On the other hand, the satin liquid lipsticks were well received.


Coastal Scents: They started out making large eye shadow palettes, but have since branched out into other products. I used the shimmer palette several years ago. While I liked the variety of shades, some colors worked better than others. Also, there was a lot of glitter fallout.

Bottom Right: Wallet-friendly brands with high-quality products

Wet N Wild: Not only is Wet N Wild very affordable, the quality is comparable to high-end brands. I always say that if you need an inexpensive neutral palette, get Comfort Zone. It has eight high-quality shadows for less than $5. Their lip and cheek products are also very good.

Nyx: Nyx has one of the best color selections I have seen for eye and lip products. I am seldom disappointed by what I try from them. They have expanded quite a bit as there are now Nyx stores in Canada.

Top Left: High-end brands with low-quality products

Kylie Cosmetics: I refuse to buy from Kylie Cosmetics and not just because I dislike the Kardashians. They are owned by the same brand as Colourpop. The lip kits are very similar, but more than double the price. Also, they have had issues with quality control, such as nearly empty liquid lipsticks.


Too Faced: While Too Faced used to be one of my favorite brands, the quality has gone downhill in the past year and a half. The peach line is very inconsistent and a brow product was released in only two shades. The last new release I enjoyed was the Bon Bon’s palette.

Top right: High-end brands with high-quality products

Pixi: Pixi specializes in high-quality natural products. In addition to makeup, there are a lot of skin care products. While it’s available at Target or Shoppers Drug Mart, the prices are higher than drugstore brands. However, I would recommend their skin care to anyone who does not want to splurge on brands at Sephora.

Urban Decay: My first high-end purchase was from Urban Decay and I have loved them every since. Their palettes are well loved for a good reason since they have one of the best eyeshadow formulas. They also make my favorite face highlighter and have over a hundred shades of lipstick.

Kat Von D beauty: This brand was started by the artist of the same name. I have yet to buy a product I dislike from Kat Von D beauty. While the products are expensive, I feel they are worth the money. The liquid lipsticks are my favorite formula.

Promoted message 

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The perfect package for a beauty business new to the web. 

11:00pm Toronto-Businessphere audio/text show. No Excuse for Islamophobia


Audio summary:

No Excuse for Islamophobia. 

CBC has a great article explaining Islamophobia, click their picture above to link to it. 

What is Islamophobia? “Lets call a spade, a spade here” To use a tired cliche. Islamophobia is nothing more than a bunch of f***** white people afraid they are going to lose their Christmas time. 

Seriously when Diana Skye threw this topic my way I knew exactly what I was going to say. So I found this picture below, if you click it you get linked to the source. 


This type of humor I see on these supposed to be Canadians Facebook pages. Yeah we are such a tolerant Red & White. “Oh my god”. I don’t even have the patience to call out these F***** inbred morons anymore. What good does it do me?


The sad part is the worst of it I usually hear in my home town Quinte West, so not even in Toronto per say where I live. I go back home and I hear this racist garbage! 

Everyone in Quinte West was so god, damn nervous about us getting Syrian refugees. Me I am nervous about the system there F****** collapsing on the foundations of its own F***** stupidity. 

Someone has got to come to our hole of a city and bail it out. Why not the much more educated, intelligent and hard working Muslim people? To generalize Quinte West tends to be a f***** caucasian inbred bag of morons! Liberal morons who say “Kay I am Liberal, but I don’t like how muslims oppress women.” Conservative morons who say “There country is a mess, we don’t want them to bring it over here!”

Non-voting morons <.< personal favourite . They say “We need to take care of our troops before refugees.”  

We need to take care of our damn country before anyone else in my opinion. So no matter your skin color. Are you willing to come here and work? 

Welcome to Canada then, my muslim brother. Work, spend some money, pay some taxes and save our failing service economy. 

Promotional Messaging

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Industries stimulated by Muslim friends

To generalize but not to actualize Muslim immigrants tend to stimulate industries in education, tech, sales, telemarketing, manufacturing and medicine. 

Personal statement 

I am tired of in Canada what is supposed to be a first world nation. Muslim people feeling they can’t even be public about it for fear of their’s and their family’s safety.

I worked with a very talented young lady a few years back Dina, who will remain a friend to our organization. She decided not to work in Marketing for fear that a muslim woman could not succeed in a public role for an advertising firm. 

That sucks, she was one of the most talented workers I ever collaborated with. She can’t do it now because she fears for her and her child after a muslim gathering had a rock thrown through a window in Kingston Ontario. 

So what kind of country are we really if we don’t accept their culture? Leave a comment below. 

Toronto’s Commute Problem

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Photo shared from Ken.Keny on Instagram:


Three years ago I had a job in downtown Toronto for a few months. I told several people that while I loved working downtown, I hated the commute. It involved taking the subway, which was crowded and often delayed. I spent at least two hours a day commuting. This is not unusual, since the average commute time in Toronto is 65.6 minutes each way. About 49% of commuters drive, while 44% use public transit. Both ways of commuting are challenging in Canada’s largest city. It causes problems not just for commuters, but Canadian businesses.


The Toronto Transit Commission (TTC) has many problems. The Scarborough RT is very old and needs to be replaced. City council has debated on many ideas for years. The latest is a one-stop subway that costs billions of dollars. Events like that are a frequent occurrence: public transit plans getting debated a lot and no actual work is done. Even after construction begins, there are frequent delays and financial issues. The Line 1 subway extension was supposed to open last year. It has been delayed until the end of 2017 and was more expensive than budgeted. Bombardier has delivered far fewer new streetcars than expected.




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Another problem with the TTC is that it can be unreliable. On several occasions, I have waited about half an hour for a bus on a major street. I seldom take the streetcar while downtown since it is not much faster than walking. My downtown commutes were prolonged by emergency alarms being misused. I also do not like the old-fashioned transfer system. You can only use a transfer right away on a bus at the same intersection. I have only seen this in one other Canadian city: Belleville. It is understandable in a small city with less than ten bus lines. However, it does not work well in Toronto. Many times I wanted to stop at Starbucks on my way to school or work, but couldn’t afford two fares. A time-based system would mean lost revenue. However, it would reduce commuter frustration.


The issues with public transit result in more people driving to work. However, that is not much easier. A recent study showed that among the twenty busiest roads in Canada, ten are in the Greater Toronto Area. Sitting in traffic for a long time can use up a lot of gasoline. This means higher fuel costs and more air pollution. Many of Toronto’s highways were built over fifty years ago when the population was much lower. This includes the 401, DVP, and Gardiner, which are most often used to commute.

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Longer commutes have a large economic impact. According to a 2013 study, Toronto businesses lose about 1o billion dollars annually due to gridlock. There need to be improvements made to public transit so fewer cars are on the highways. Solutions need to be implemented right away rather than debated several times at city hall. An easier commute will reduce stress and increase productivity. This will benefit businesses and employees in the long term.