Ashton Deroy: Weirdest thing I buy at the drug store

 

Why do I buy diabetic socks? That is like so weird! Actually, the compression relieves pain in my feet from the stress of running, inactivity or over activity. 

Relief of this pain has helped with the quality of sleep, relaxation and even meditation. 

Compression socks are a must have for athletes, Factory workers, Call center workers. 

Check out some Amazon products below: 

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Buy a website for $80. Or a vector high-quality logo tier 1 and tier 1 website for $120. 

Business Club Meeting

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Ashton Deroy writes: Today, Monday March 27th 2017, 5:00pm – 7:00pm there will be a Business Club meeting at the SSF Seneceter. Featuring Shaun Vollick, MEd, PMP. 

Free food & Drinks so come on by Business students.

I will be stopping by to the group today as I have been over exercising recent and I need to take a break before I hurt something! 

Poster designed by Viktoriia Kovalchuk. 

 

 

Supported Seneca Student Federation Campaigns

Campaign poster

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Ashton Deroy supports the potential student vice president with a PHD in economy, Masters Degree in Finance and Bachelor in Law.

Sohail Zafar Shaikh

Each of the pictures link to a campaign page or blog post for the Seneca Student Federation picks I have for the upcoming SSF election. The candidates I have picked are Sohail Zafar for Board of Director’s spot, Viktorria Kovalchuk for Vice President & lastly Roma Rorssf

Viktorria – I support her for her elite background, ideals for improving quality of life at Seneca and fundraising ideas. 

Sohail Zafar – Is in my kickboxing class, a respectful guy. He is not running for a paid position but he does have great ideas for diversifying our food menus. 

Roma Rorssf – I almost supported her adversary but because Roma took my interview and Nicole didn’t. I chose to support Roma instead. Here is an idea, support the people who support you! 

Remember to vote on March 20th at Seneca Newnham campus. 

 

What does the success of #TeganTuesday have to do with competing in the market?

For more make sure you read the social media interview published from yesterday. 

Click here

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Why is Tegan’s campaign successful in my educated opinion as a Business Administration and Marketing Student at Seneca College? 

Our People + Target audience + Features and Benefits= Brand positioning for sales. 

Tegan personalizes content, she talks to her frequent and new shoppers in the videos and she makes time to talk to customers online and in person. Rather than leaving comments on ads unattended they usually reply to commented content online. 

Brand Positioning formula for failing to sales companies. 

Name + Offering + Features & Benefits = Positioning on the Market. Why is that formula wrong? 

Think of it like this people don’t care about your brand name that is just white noise… The offering, again if they don’t care about your name they probably don’t care about your offering! Features & Benefits, this is good for you. A digital marketing firm approached me about a website today, because they lacked in personalized messaging and they wrote an email about their prestigious name and features and benefits. I said to the firm I would rather hire teenagers than snobs. 


Ad:

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Ad Narrative: Click the picture above for more details


What was the problem? 

They didn’t even create a sales rapport with me, they didn’t ask how I was doing. Or state they understood my brand’s offering. They just pitched! 

Did I give you permission to pitch?

To conclude when it comes to sales & Marketing don’t take personalized approaches out of it. “The Professional approach sucks!” Selling is always personal and it will always be personal. If you are a company just trying to sell a name, well then you are selling wrong. If you are a company selling quality service workers to customers who you know. Then you are selling correctly! 

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