Your Privacy on the Web, The positives you don’t know.

Privacy on the web.png

Ashton Deroy Writes: So I watched the The Terrifying Cost of “Free” Websites, by College Humor .

I have to say this a bluntly common designed entertainment video, that this content  deliberately instills a technophobic reaction in the general ignorant masses. What is wrong with this video? It misleads, it does not include protection facts, prominent solutions for less invasive advertising & tools being created for product users. 

Misleading 

Most of Facebook targeting is done by pages you like, Statuses you post & searches you made. In fact jokingly after posting gay statuses you can see the advertisements on Facebook’s side ads change to LGBT targeted ads. 

Advertisers are not going to Facebook & Google buying target customers. In fact sometimes all advertisers are doing is putting out the message and learning more about their user that maybe they didn’t know. For example Toronto-Businessphere is a English speaking Web Publishing business, that did not realize at first that our specific benefit was our language services in delivering a marketing product.

Facebook encourages protection of your Facebook passwords and accounts from employers.

Posted by Facebook and Privacy on Friday, March 23, 2012

From a modern day stand point this is good that Facebook has made this communication because in the modern day employers are granted way too much allowance in regards to your personal communications. They are now able to monitor what you say publicly, gag you from publishing anything about the company & companies honestly would like access to employee private communications. However Facebook stands on the side against your employer being able to have full control over their employee relationships & privacy. 

https://privacy.google.com/how-ads-work.html

Do not sell personal data.png

Google does not sell your personal profile. They sell your data algorithms to advertisers who might be relevant to your interest. This is a common practice by Publishers prior to Google. Google just revolutionized the process. Sadly what people think is Google has a picture of you and they are selling you to people. Which is not the reality of what they are doing. 

After analyzing the services, you can actually see Google is protecting their proprietary information at a much higher level than Facebook. 

Prominent solutions for less invasive Marketing

Okay after doing some research I can say maybe we do take too much information from users on tools like Google & Facebook. The general feeling for users of those tools can even sometime be that they are getting too much of their proprietary information out voluntarily. 

Banner ads – These are a bit of an older method for digital marketing but publishing ads on related websites, common interest websites of their customers. Make sure these ads are set up by the website creator though & not an automated system as that still uses data mining tools to target ad campaigns to specific users based on inputted or mined data that the user submits. 

Video Marketing – Creating video content and growing your community around that on YouTube & WordPress.

Point of sale print outs -This can include flyers, Coupons, business cards & signage. All of which can help boost your sales on location and are not invasive ways of marketing. Refer to Vista Print

.com setup – This is all the user data I get from my .com here on the Businessphere. None of it was involuntarily obtained &  It has no user specific interests. Rather it allows me to see my highest rated content, where click through come from and where the website has the most hits geographically. Data.png

Tools from Search Engines & Social media 

Social media customer service

Social media based customer service is going to make the contact center world better for the workers & the customers. No longer will you have to sit on a telephone to wait for your resolution. You will be able to get your resolution on your time with Social media based customer service.

 

Product information.png

Not sure which cab company to use? Or what $700 PC performs the best at its price point? You are going to Google it for the information to see which is the highest rated product in the price point.

Suicide intervention.png

Facebook provides Resources & advice on suicide intervention.

https://www.facebook.com/help/216817991675637

Collaborative technology.png

Google Drive offers data to back up files, share leads and collaborate on research or creative work. This software has basically made Microsoft obsolete from work from home marketers, publishers, researchers & shop owners. This will probably be the staple software of the future work from home people.

3 Software applications your business needs to have in the digital sphere.

businessphere-softwares

Ashton Deroy writes: Working in the digital sphere is not easy, it is not a one day job and done. Welcome to work, if you work one day or heck if you work one hour a day your business will be buried alive in the cluttered free market! 

What do you need to do to stay on top of the digital sphere? Glad you asked, Clicked through and or cared enough to want to make real money for your business. 

If you are running the Marketing and sales for your business you need the following software to stay on top of the game: 

shopify-logo-default-cmyk

Shopify Software is a must have for your digital business. Why must you have this software? Lets check out some of the features and benefits:

  • They can help you list with Amazon
  • Shopify eliminates the high need for personal selling (but you still should) 
  • Shopify adds your service/product line to your website to keep your pricing top of mind. 

Ad: 

Digi-Connex .png

Ad Narrative: Email Ashtonderoy@gmail.com to get started on developing your web presence. 


Unlike most Marketers I list transparent pricing to fairly bill clients. I figure if people know my listed prices I eliminate a barrier between me and the customer. 

google-drive-logo-2014.jpg

What is Microsoft office? I ask everyone who is trained in”Who cares.” software. Why do you need Google Drive? 

  • Free storage
  • Free use of word, ppt and spreadsheet software 
  • Collaborative technology need in every marketing space

If you are using anything else. STOP! Your sales teams, Marketing teams and everyone who is not handling private information needs to be using this. 

WordPress logo .png

I am not on Google analytics because I don’t need to be… I measure all my Websites with WordPress ratings. What else benefits me with this software? 

  • Manages web hosting + Domain in 1 easy place. I know some people don’t like having all their eggs in one basket. For the benefits I have had as a 3 year long user I am okay with it. 
  • I can see what blogs drive traffic 
  • Convenient easy to use upgrading. For business emails, Business domains and business level web templates. 

If you don’t know your Websites IP hits, you can’t sell advertising on it! “Period”. 

Send us your thoughts! We love getting engaged with the community.