Three minutes with Trump, The good the bad & the ugly with Ashton Deroy.

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Ashton Deroy Writes: For those who don’t know I do follow Donald Trump on Social media. I think from a historical standpoint people are going to be fascinated in this president. The other reason I follow him is because the News continues to show views of Trump with a Liberal bias without ever listening to Trump’s defense. So what can you take from this his weekly Twitter address featured in the picture above?

  1. Bad: He is doing too many favors for the coal industry. According to Mining.com McKinsey can outsource 45% of their jobs to automation. So the jobs he says he is re-creating in this sector are dead! At this point he is just doing favors for management involved in coal trade and no one else. It is very unlikely these choices are going to benefit Americans or the next administration in the long run. It may however benefit the GDP!

2.  UglyHe is creating regulations that enforce & almost guarantee poverty! The average American can hold a job for 3.2 years.   However If you immigrate to the country for the job you take & it inevitably falls through. I guess you have 2 years where you could be starving! This is made worse when it is included employers can legally discriminate against race, religion & etc in the country in most states.

3. Good News, Robotics Engineers & operators are now becoming more employable.  Not everything that has been done has been bad under the Trump administration. With Manufacturing returning to the United States if you have a trade in Robotics engineering you are by far more employable now than you were before. The Robotics industry should be expected to book under the current administration. 

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Recent Facebook ads

Hey readers, 

So since our business is in Advertising I thought I would share some of our recent advertising results and what I found interesting about them. These ads both link to WordPress.com run websites. TeawithTracy.ca & Toronto-Businessphere.com 

Tea with tracy

Successful Ad: “Love the tea you drink.” Is a very powerful wording to accompany this ad. We are actually trying to tell the audience what they will feel by purchasing some of my mother’s Tea products. This had a higher engagement than the ad below at 3% rounded up. 

What was surprising? Most of the engagement was from males, which was not the intention as the ad was set up to appeal to females. This could be for a variety of reasons including gifting, the fall of hyper masculinity & the LGBT inputs that were put in to the ad targeting. 

 

Ad 1

Failed ad: Service based promotion targeted towards businesses is difficult to make interesting. I think this advertisement could of been made better by trying evoke some kind of emotion in the audience member who viewed this ad. 

Another fault was we accidentally hit for this promotion to run for 3 days which slowed its exposure on Facebook. 

We also should of focused on our service line instead of the administrators. Part of the reason we did focus on the administrators was because the content running with them on the website was the highest rated content. However a Features & Benefits ad would probably be more effective in the future. 

Want to run a social media ad? Contact us below: 

Wal-Mart’s new T-shirt line.

Wal-Mart Uniform

 

Ashton Deroy Writes: The Toronto Star reported July 14th on Wal-Mart offending tons of indigenous people with this highly offensive T-Shirt. When asked about the T-Shirt to an anonymous Wal-Mart employee they said “That was on the shelf? That was supposed to be our new uniform.

That employee then went on to make Union conversation… So Wal-Mart, ATTACK!

The shirt really does offend because of indigenous children who were wrongfully moved from homes to residential school systems as apart of our society’s extensive cultural conformity.  This is wrong Wal-Mart because this shirt is making a joke out of a situation that was not funny! Bad Wal-Mart, VERY BAD WAL-MART! *Smack you on the nose with a Newspaper!” This is why I bought my coffee maker on something called “Amazon“.

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Wal-Mart is also planning to celebrate more cultural diversity by growing their T-Shirt line in months to come. With future classics such as: 

Black history month’s 

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“Escaped the Cotton Farm!” – A reference to the barbaric cotton farms slaves were and are still made to work in around the world. 

 

Pride Month T-Shirt

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“Can’t shock the gay out of me!”- A reference to how society used to try and cure homosexuals with electricity. Apparently, that will rewire you to the straight and narrow! 

Thank you for reading this blog, Wal-Mart I will see you in Hell! Byeee!

 

Matcha Made me do it!

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Check out the circulation promoting, digestively wonderful Matcha tea. The only tea you should be waking up to! The Matcha Tea’s were posted on this date by the E-Commerce shop with 40% off. 

Click the tea circle below to check it out in the catalog. 

Contact Tracy at, Teawithtracy@outlook.com 

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Posted by client: Tea With Tracy Tea With Tracy 

Perceptual map of the cosmetics industry.

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Written by Diana Skye

This is a perceptual map of popular beauty brands. The further to the right a brand is, the higher the quality of their products. The higher up a brand is, the more expensive they are.

Bottom Left: Wallet-friendly brands with low-quality products

Elf: One of the least expensive makeup brands. While they have some good products, the quality is very hit and miss. I have bad experiences with their eye shadow and brushes. However, I did like the brow kit.

Colourpop: An online-only brand made popular by social media. I have not tried them but seen many reviews on their products. Their first launch of matte liquid lipsticks got very negative reviews, being compared to nail polish on your lips. On the other hand, the satin liquid lipsticks were well received.

Reviews: https://www.youtube.com/watch?v=2VCF40kxhJo https://www.youtube.com/watch?v=jrhcu6sVAGQ

Coastal Scents: They started out making large eye shadow palettes, but have since branched out into other products. I used the shimmer palette several years ago. While I liked the variety of shades, some colors worked better than others. Also, there was a lot of glitter fallout.

Bottom Right: Wallet-friendly brands with high-quality products

Wet N Wild: Not only is Wet N Wild very affordable, the quality is comparable to high-end brands. I always say that if you need an inexpensive neutral palette, get Comfort Zone. It has eight high-quality shadows for less than $5. Their lip and cheek products are also very good.

Nyx: Nyx has one of the best color selections I have seen for eye and lip products. I am seldom disappointed by what I try from them. They have expanded quite a bit as there are now Nyx stores in Canada.

Top Left: High-end brands with low-quality products

Kylie Cosmetics: I refuse to buy from Kylie Cosmetics and not just because I dislike the Kardashians. They are owned by the same brand as Colourpop. The lip kits are very similar, but more than double the price. Also, they have had issues with quality control, such as nearly empty liquid lipsticks.

Reviews: https://www.youtube.com/watch?v=EfJS4AeesAU https://www.youtube.com/watch?v=kxZGf4WoZew

Too Faced: While Too Faced used to be one of my favorite brands, the quality has gone downhill in the past year and a half. The peach line is very inconsistent and a brow product was released in only two shades. The last new release I enjoyed was the Bon Bon’s palette.

Top right: High-end brands with high-quality products

Pixi: Pixi specializes in high-quality natural products. In addition to makeup, there are a lot of skin care products. While it’s available at Target or Shoppers Drug Mart, the prices are higher than drugstore brands. However, I would recommend their skin care to anyone who does not want to splurge on brands at Sephora.

Urban Decay: My first high-end purchase was from Urban Decay and I have loved them every since. Their palettes are well loved for a good reason since they have one of the best eyeshadow formulas. They also make my favorite face highlighter and have over a hundred shades of lipstick.

Kat Von D beauty: This brand was started by the artist of the same name. I have yet to buy a product I dislike from Kat Von D beauty. While the products are expensive, I feel they are worth the money. The liquid lipsticks are my favorite formula.


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Ashton Deroy, Sales & Marketing expert

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Ashton Deroy’s media sales resume

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Call 647-850-6802

Church Street, Point of Pride? Or Drug addicts & bathhouses?

Ashton Deroy

About this Writer: Ashton Deroy  is 23, Gay, male, living in Toronto and going to School for Business & Marketing at Seneca College.


Church Street, point of pride

Thursday June 1st 2017 will start Pride week in Toronto, this will be the only time of the year I can possibly get Diana Skye to Church street in Toronto. Why won’t she go otherwise to the gay culture hub of Toronto?

For me my worst experience in Church Street begins with a little app the gays call GrindR.

I went there hoping to meet a guy who I met on the app for a booty call. Cause to be honest that is the nature of all meetings from that app. 

As I got to know him and what he was like I learned he was a bit of a sex addict quite obviously and he was inhaling something called poppers.

He offered me some then I declined. After he offered me a hookup, but to be honest I just wasn’t feeling it after I saw the drugs come out and I just went home. This was my personal fright with Church Street. Here are some more notable happenings:

 

Hudes, Sammy. “Toronto police raid 4 marijuana dispensaries.” Toronto Star. N.p., 29 Mar. 2017. Web. 18 Apr. 2017. <The Star Article >. Sam Hudes wrote this article for the Toronto Sun, This article contains the information about a raid on 4 Marijuana dispensaries in Toronto Ontario. This relates to this article because one of the locations busted was on 461 Church Street, Toronto Ontario. This article proves that on Church Street the LGBT community is experiencing issues with drugs, illegal drug distribution and other crimes that domino from that. This also proves there needs to be police on Church Street, for more than just an occasional raid!

Mann, Arshy. “Toronto councillor wants to enforce bylaw that could shut down almost every LGBT club.” Daily Xtra. N.p., 30 Mar. 2017. Web. 18 Apr. 2017. <Daily Xtra article>. Arshy Mann speculates on weather all of the establishments in Church Street Toronto are properly licensed and a pending law that could shut them down. While saying these bylaws are almost impossible to follow, it is clear from a reader perspective that this is just one of many examples that show regulations on Church Street are not quite as moral as they should be. The article goes on to mention that at this time there are only 40 licensed clubs in Toronto and none of them are on Church & Wellesley.

To conclude, Church street could be a hub for LGBT+ culture in Toronto, but I am begging Toronto OPP to continue to clean this mess up! Read this related article: OPP denied a float at Toronto Pride 2017.

 

Article 1: Keys to team work success, Article 2: Anything Dark?

Shaun Vollick Seneca

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March 27th 2017, Ashton Deroy was in the Senacentre to learn about success, teamwork and project management from Shaun Vollick MEd, PMP.  This was an event organized by the Seneca College Business group which had free pizza, coffee & discussion amongst Business, Human Resources and Engineering students.

Team work agile approach Shaun Vollick proposes that the new methodology for team work should be approached with an agile approach. Constantly adapting the team to the changes of economics practices, competitors and demands of the client/customer. He does suggest this ideology is not idiot proof as it requires management to eventually produce end products to projects!

Success keys , work to not specialize, from what I gathered there needs to be more focus put on showing up communicating and delegating. A project can change in a heartbeat, think of the variables in play with any project, who is it for? What is the desired outcome? What is the research? With all of these factors projects can change in the blink of an eye. So if you can’t show up for them, you won’t succeed in them! 

Project management three general guidelines 

  1. Delegate – It is better if you don’t try to do everything yourself. Make sure everyone knows their role and its purpose. 
  2. Document – Produce minutes or record keeping of all team team meetings. 
  3. Ask for help, Give help – For school & work projects you may be learning like everyone else. Don’t be afraid of being a little lost! It sounds cliche but give help to your peers, everyone has a different learning curve. 

Need help with a marketing project? Call 647-850-6802 or email Ashtonderoy@gmail.com. Emailing before calling increasing communication accuracy! 

 

 


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Written by Ashton Deroy

Gay, Atheist and Business person

Commentary: I wrote this essay for myself because I really have not written anything creative in a while. I wanted to write something against the fake optimism we as a society are expected to conform to every day. The tone of this article is very dark. I feel that is because “Smiling” is not the key to making all of your problems go away. I consider the benefits of fake optimism more false promises than useful guidance for a higher quality life. 

I truly achieved some of my best writing, accomplishments, and attention through negative, dark & satirical works. Not from writing happy stories & articles meant to satisfy everyone. 

Instructions to operate in life: Stand to the right or left single file, use a good posture, and smile! No matter what is going on let them all see you smile because not smiling is a negative thing. You can engage in conversation with the people to your right & left but make sure they follow our “code of conduct.” Also, remember to smile because everyone likes it when you smile! Remember you live to serve and please and nothing more.

If you are in the service industry in Ontario Canada for over one year. Hopefully, you have learned to submit, be passive and compartmentalize your personal life from your professional life. Make no mistake you are a slave, you will work when you are told, follow rules and guidelines and you may not request a day off or salary increase, that is non-negotiable! Answer every inquiry with a happy to help attitude and if you are not a passive to confrontation, you better learn!

“Stop worrying about what’s scary or stressful” they will tell us!

The little Things. Toronto: Anything Bright, 2016. Print.

Once you believe that lie you are almost ready to believe the other lies of optimism to. Lies that include consuming your way to happiness, while in the same breath they will tell you to accept earning less at work because money does not equal happiness. All because this is society that would rather push two contradicting beliefs of operation rather than accept there is a real issue upon us. To be optimistic though this is to accept not being entitled to a better job, a nicer place and a more exciting romance! 

Ever sit there and wonder why are mental illness rates keep shooting upwards?

Approximately 1 in 5 adults in the U.S.—43.8 million, or 18.5%—experiences mental illness in a given year. Approximately 1 in 25 adults in the U.S.—9.8 million, or 4.0%—experiences a serious mental illness in a given year that substantially interferes with or limits one or more major life activities.”

NAMI. Mental Health By The Number. N.p.: National alliance on mental illness, n.d. Print. This article is to write about the prevalence and rise of mental illness in North America. Ashton Deroy is using this statistic to make a direct connection between mental illness and the type of work society does. Ashton Deroy asks When you look at this statistic, does being blindly optimistic seem logical? Or do you maybe think if something is bothering you it might be time to talk about it. That is might be time to be a little negative, hurt and just maybe it is time to feel used!

Did you think about why mental illness rates are shooting up? They aren’t, they just went unrecorded while society conformed to the comforting lies of blind optimism, god and the cloudy beautiful place we go when we die. As an atheist, I equate the belief in god as the same stupidity as blind optimism. So you can bet one of the first things I want to ask a blindly optimistic person when I meet them. “Do you believe in god?” If I were them I would be too optimistic, because I am high. My drug is religion, religion & conformity.

Religion & conformity isn’t a drug you have to shoot up, it isn’t going to give you the shakes if you go without it but it is quite mentally powerful never the less. Just look at the body count of people dying every year due to nationally enforced religious laws…. What should you think about instead of religion? Well, what is real? Are you getting paid enough? Are you getting laid enough? Are you respected to your exact liking in your place of work? Of course, these are not the fixations society wants you to have because they might just make you too uppity.

Thank you for reading this, I know this was not a comforting piece to read. However, I wanted to write it to challenge the blind optimism that encouraged time to time. Is there anything wrong with being happy? No there is nothing wrong with it. Is there anything wrong with presenting as happy all of the time? Yes, it is unauthentic and fake!

Like Toronto-Businessphere on Facebook 

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Related works: 

https://anythingbright.wordpress.com/ – Katia writes about optimism, if you prefer the opposition in views. 

http://www.nami.org/About-NAMI/NAMI-News/24-Million-Will-Lose-Mental-Health-Coverage – Mental health help is in danger in the United States with the Health Care cuts being made by the Trump Administration.

 

 

 

 

Small Business = Big pressure!

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Written by Ashton Deroy: Small Businesses are currently defined in Canada as Businesses with under 100 employees. With that in mind we should define a micro-business as a business with under 20 employees. 

A lot of people think if you work in a small business this takes away your pressure for high performance and professionalism. When in fact your small team and close knit relationship with your boss probably in fact demands a higher performance not less! 

While people may think it is okay to express stress by exhibiting bad attitudes at work. The fact of the matter is in a small business setting the quarters are much too tight between a boss and the employees to display that kind of behavior. As a result this cliche proves that you need to perform higher in a small business rather than lower. It goes to show Starter companies are not the kickback, feet on the table kind of businesses people expect them to be! 


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Higher stakes when employees under perform. 

Personal Capital at stake– Take it from Ashton Deroy an ex employee of two small businesses. When the boss has personal equity in the business and they know their ass is on the line. They are far more likely to care when you screw up! Far less likely to show sympathies bigger companies have the benefits of showing.

Running a small business is serious and if they have gotten the business to self-sustain you can bet the spent a lot of money to get there. I have worked for an ex Health food store in Brighton Ontario which has shut down and Willow’s Publishing on commission. Those were to examples of the most anal bosses I have ever had! 

Pressure to keep up – If you are the new guy on a 5-20 person team. You can start your job with your foot half way out the door because the first 3 months will make you or break you. Now is the time to shine, or pack your shit. Dangers of entering a business clique like this is working against the waves in motion, haunting productivity or going against the business culture. Your best hope is to assimilate and find your place in the business. 

Pressure to prove you are worth the cost – In a small business every puzzle piece has to fit. If you can’t prove you are worth the money, save the business money or generate revenue. You are out the door. 

To conclude weather you are the employee of a small business or the owner. There are a lot of pressures in play when use real money to self-start a real business. If you look to fit in to the small business culture prove you are a good investment, keep up at the job and prove you are worth every dime in your new job. If you don’t you will just be the guy who used to work for the small business company. 

 

 

Related articles:

http://smallbusiness.chron.com/stress-levels-business-owners-employees-4825.html

http://www.psychologium.com/7-signs-you-are-a-mentally-weak-person/