Amazon author Case Study

 

Sharron Carpenter romance novels, Advertising

Amazon author case study

In a Market with 800,000 competing listings & a fading interest of recreational readers. How do you still sell paperback novels in a competitive & fading market?

Notes on this case study: I love reading Sharron Carpenter books on Amazon I really do. She is a very poetic writer, with old time, relate-able characters. However from a marketing standpoint lets call books what they really are… They are a low demand, entertainment product. If you are an obscure author chances are your marketing & public relations campaigns won’t break even, but they might break your obscurity.

Highlights of the pitch: I encouraged a mix of PR, Community engagement & Social media advertising. Nothing too overwhelming but sustainable marketing for the client. It worries me when writers do not write actively, do not generate attention & release their books very slowly. In this modern market you should probably be releasing 4 books a year, just took keep up.

Continuing: I want to work on this case more with my brothers Matt & Tiernan. However I realize the pitch in this document is more idealistic than executable.

Contact me for Feedback on the case study, questions & development suggestions.

 

 

 

Jenny & the driver, 40 pages read.

Hyper link index

Ashton Deroy – This links to my Instagram page where I welcome readers to connect with me.

Jenny & the Driver – This links to the book I am reading on Amazon. I highly recommend buying it for $13.31 as the Amazon listed price. Sharron paints a picture of words with her writing. I personally enjoyed reading this book during times of high anxiety or before bed.

 

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Written by Ashton Deroy: Hey guys so I have to admit I lost this book Jenny & the driver. My dad always says to me, “don’t take things places you don’t need them.” This was another example of me ignoring that wise advice.

Currently the book is in Alana Skye’s Car.

Ashton Deroy & Alana Skye

Ashton Deroy & Alana Skye at Canada’s Wonderland.

What happened to the book? I took the book to Canada’s Wonderland with Alana knowing most of the day we would stand in line waiting for rides so that I could read the book. I forgot I don’t do things like read when I am around Alana. Mostly we spent the day wandering, looking for a vegetarian food place & becoming delusional from low blood sugar.

However now that I have covered the book is missing! I did manage to read 40 pages and here is what I think of the book so far.

Review of the book: David is a very relate-able character for the reader. He grew up poor with nothing, went to college and got educated as an auto mechanic. He got a really good job as a driver where he got to live in mansion.

Jenny is a beautiful woman who is married to a man who is in a coma. David instantly becomes infatuated with her and the story progresses from there. Other than that in the book so far David has been bitten by a dog & has listened to the family he serves with/for sing terrible folk music.

I am really looking forward to reading this book more however in order for me to do that I will likely have to re-purchase the book. Unfortunately I kind of screwed up my plan to read & promote the book during this summer before my school workload comes in! Hopefully I remember not to lose things moving forward!

 

 

3 points on Liberal Party of Canada’s 29 Steps forward content.

 

Written by Ashton Deroy: Well for those who don’t know I follow the Liberal Party of Canada’s website. https://go.liberal.ca/  This is where I saw the 29 steps forward video that says 29 amazing things that have been achieved under the current Canadian government administration. Here I will highlight on three important and significant steps being made in 2017 that greatly benefit Canada historically, socially & economically.

Pricing carbon pollution – While the United States has pulled out the G20 and not pledged to reduce carbon emissions. Canada is still taking action for a cleaner & better environment. More can be done, but Canada is on the right track. Stimulation to clean environmental initiatives is both beneficial historically and economically. As green business creates more jobs & historically this is when Canada chose to align with much of Europe when the United States chose to be contrarian to this.

Prohibiting discrimination based on gender identity or expression – When the United States President announced bans on Transgendered people serving in the army, Canada has been protecting transgendered persons rights to employment, income and recognition. Canada is also not as deeply involved with the great “Transgender bathroom debate!” Given there should be no real debate here. “Let them take a shit!”

Introduced a bill to legalize, regulate, and restrict access to marijuana – This is an essential movement as well and the backbone of the Liberal campaign. The new laws around marijuana will make access easier, get money out of drug dealer hands & introduce a new stream of government revenue. Not to mention attract 420 loving tourists, once the recreational system is in place.

Point of sale machines & E-Commerce shops

 

Are you a business that has or is thinking about having Interac and debit payment solution? OR maybe an E-Commerce shop solution,  Here are some things to consider: 

  • How stable is your internet service? – Through many WiFi & Ethernet providers, I have worked for. In certain areas, we did not provide the internet that was supportive enough for certain businesses payment processing needs. Hit or miss internet services, should not set up payment processing machines! 
  • Does your customer flow warrant this solution? – Introduction phase businesses should avoid these solutions. If you have a large customer flow an E-Commerce solution can be fantastic. Or even just to better process your sales & product showcase. However… If you are setting up all of your business appointments, quotes, and sales yourself still at this point. Then maybe you do not need an E-Commerce solution. Companies still in a growth marketing phase may want to avoid paying E-Commerce fees while growing their social networks rather than piling expenses that can kill your business! 
  • How Supportive is your environment? – Some business environments don’t support WiFi & some areas barely support internet. If you are in an area with under developed wires or consistently down lines. The last thing you want is to start making your business rely on online solutions. The fact is the companies that provide your internet are not going to refund your business inconveniences when your service goes out! They are going to refund a partial payment of your service. So your internet service can become a detriment to your service which is why you must have a backup plan that is practical and affordable for when your internet goes down! 
  • How secure is your solution? – Is your solution being updated on time, has your Commerce solution had a hacking scandal recently? How was it addressed? 

Service offering, what makes our marketing different?

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New offer

Get your business up and running with our $280 Basic Website & Custom email address package.

Or get a business premium website $540, with SEO tools & a custom email address and any web template you choose.

Want a custom website $1000.  and we connect you with out external web developers & engineers.

Looking for a way to grow your business? You should use Toronto-Businessphere Digital Publishing. Unlike the existing agencies, we are a low pressure agency that does not thrive on creating a high pressure sales environment. We care about you and your business. To care we show it, with our clients we have reciprocity meaning you buy from us & when needed we buy from you. Why would you buy from someone who wouldn’t buy from you? That is just bad business!

3 Amazing things you didn’t know about Canada’s Governor General Julie Payette.

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Blogged by Ashton Deroy: July 13th 2017, I am reading the huffington post for the first time ever about Canada’s amazing governor general Julie Payette. In case you didn’t know, this woman has lived an incredible life. Apart from being in the government she is a philanthropist, an advocate for positive technological movements & a lifetime explorer. Here are three things you didn’t know about Julie Payette.

  1. Julie Payette was the first Canadian woman to go to the International Space Station in 1999. She went up a second time in 2009.
  2. Payette was awarded an honorary doctorate of science (DSc) from the University of Lethbridge in 2005. (According to WikiPedia)
  3. Although she is a woman governor general she is not the first woman to hold this role. Julie Payette is the fourth woman to hold the role of governor general in Canada.

To conclude Julie Payette is an incredible woman with a spectacular adventure that lead her to being Canada’s fourth woman to hold the title of Governor General. However I am a huge fan and I do hope this is not the last time we do see her in the news. As you know from previously reviewing Space Between Us & comments on space documentaries on YouTube. I am a huge fan of space travel in both fiction and real life. Which has made me a fan of Julie Payette.

 

CHIASSON, PAUL . “Julie Payette Named Next Governor General Of Canada.” Huffington post. N.p., 13 July 2017. Web. 13 July 2017. <Huffington Post article >. This is the article that taught me about the incredible journey of Canada’s fourth female governor general Julie Payette from space to government. This article highlights some but not all of this woman’s incredible life journey to being appointed Canada’s governor general. The article was published by PAUL CHIASSON/CANADIAN PRESS and I have to say for the Huffington Post it is a well written article. Previously in other political coverage I have accused this Newspaper of being sensationalist and bluntly wrong in some cases.

 

Wikipedia. “Julie Payette.” Wikipedia. N.p., 13 July 2017. Web. 13 July 2017. This is the Wikipedia article that informed me about Julie Payette’s educational background, honors achieved & Space flight experience. From this Wikipedia entry you can really gather more on Julie Payette’s incredible journey to such an honorable position within Canada. Wikipedia is a website with multiple contributors per entry so we were not able to include an author credit to this as Wikipedia indexes multiple references, from multiple contributors to ensure accuracy of Wikipedia entries.


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Website review, Living2

What do you think when Google tells you this on your way to a clothing commerce store? 

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As a consumer, you are officially thinking this website is way too sketchy to put your credit card in and purchase from! 

This is their website: 

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This is their Instagram linked from their website: 

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Other crucial issues with the website

  • The website has a missing SSL certificate, making the web page appear not secure. Which defers online payment 
  •  No related headers 
  • Render blocking which makes the website harder to load. 

What would I add: 

A slideshow of the current hot product lines, A link for Public Relations information & more than one white female model to show this is a line for anyone. I would also power the eCommerce shop with Etsy or Shopify software as according to a variety of websites, this website isn’t considered secure enough for payment. The Facebook also has not been updated in months & they are sorely lacking video content. This is why not everyone should have their own “Do it yourself website.” 

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Get a website with a pro, Email Ashtonderoy@gmail.com 

Sassy City Girl reviews, Orphan Black. Watch it now on Crave TV. Tracy Gerhardt’s Love Winx Page.

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Orphan Black is a Canadian sci-fi TV series filmed mostly in Toronto. The fifth and final season started on June 10, 2017. I first came across this show in 2014 and it’s been my favorite ever since. It examines moral issues around cloning, has great characters, and is constantly surprising me. I’m sad that it’s ending, but I have seen what happens to shows that get dragged out so they keep airing. Besides, it will be an amazing season if the first episode was any indication.

Orphan Black centers around a group of female clones all played by Tatiana Maslany. The series opens with con-artist Sarah Manning witnessing a woman commit suicide. She notices that Beth Childs looks exactly like her and steals her purse. She meets several of her clones soon after. At first, Sarah is only interested in Beth’s money, but she grows to care about her sisters. They are fighting threats from the extremely religious Proletheans and the science institute DYAD. A few of the clones also develop a

A few of the clones also develop a mysterious life-threatening illness. The show examines the moral implications of cloning as well as how it affects each sister’s identity. Other clones include soccer mom Alison, scientist Cosima, Ukrainian assassin Helena, and “pro clone” Rachel. Each one has her own personality and struggles.

Sometimes I find it hard to believe they are all portrayed by the same actress. Maslany is extremely talented, doing many different accents flawlessly. The non-clone characters are fantastic as well. Sarah’s biological daughter Kira is very precocious and senses when things are not right. Her foster brother Felix and mother Siobhan have strong personalities yet are very loving. Cosima’s girlfriend Delphine does whatever she feels is best for her even if it compromises their relationship. Alison’s husband Donnie often provides much needed comic relief. I recall a scene where he accidentally killed an antagonist and I couldn’t help laughing.

Another thing that makes the show amazing is unexpected plot twists. I didn’t like Helena in the first season. However, she turned out to have a soft side and is now one of my favorites. Certain characters turn out to have hidden motives or be more involved in the conspiracy than I thought. The genetic original was not who I was expecting at all. There are many emotional moments. One scene in season four had me crying harder than I ever have during a TV show. I even tweeted that I wished I could kill a certain antagonist. However, there are many heartwarming moments too. I really enjoyed the ending of season three where several clones were having dinner together and reminiscing about recent events.

If you have not seen Orphan Black, I highly recommend it. The show deals with moral issues of cloning, has amazing characters with strong bonds, and always surprises you. New episodes air every Saturday at 10 PM on Space and are available on space.ca soon after. Past seasons can be watched on Crave TV. I am excited to see what transpires during the rest of the final season.


New Advertiser 

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Ashton Deroy Writes: Tracy Gerhardt is selling Love Winx products. From skin products to sex toys click the image above to check her new E-Commerce page out. 

Recommended products – I have personally tried these products and as a result, I highly recommend paying for these products for what they do for you. 

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Tell your prospective partner you are ready for sex with “You Big Flirt.” Pheremones. Click the product image to land on Tracy’s website. 

 

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Frisky Legs contains the soothing touch of Aloe vera. I tried this after Kickboxing practice and the pain relief was spectacular! For those who don’t know I get in an hour of kickboxing cardio some days & the pain from it can be pretty unbearable. In fact, most times I am messaging Sassy City Girl Screaming in pain over Facebook. With this stuff, I was able to deal with the pain perfectly! Click the product image to go to Tracy’s websie.

Thank you for continuing to read the Toronto Businessphere blog. Remember to like us on Facebook and Subscribe through WordPress to get our weekend updates!



Tracy Garhardt, Love Winx Products 

A Romantic health & Wellness brand 

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Liberal Political Rant: Climate Change gets ignored again!

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It did not take much guess work at all to calculate that when Republicans got the United States majority they also brought the USA to hell with that. Say goodbye to progressive social programs, positive environmental initiatives as well as positive programs to help the massive United States student debt. 

Say hello to phrases like “Global Warming is a myth.” As the country proceeds government administration being run by the dumbest leader in the recent two decades. 

On June 2nd 2017 Donald Trump decided not to sign the G7. One of many moves that have the public turned against this not so great leader. 

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This photo from the Guardian Newspaper website says it all. Trump is a Climate disaster! His actions at the G7 were an embarrassment and he is choosing to not unify the United States with the rest of the progressive world in an environmental time where you don’t have to look that hard to see drastic changes happening. Changes like, record heats, rising shorelines, and animal extinctions. 

One thing that isn’t touched on enough is non-voters, are just as much to blame as voters in the United States for electing such a moron to speak for their country. Back during 2016, I couldn’t believe when I read the statistics for Trump on his way to closing a victory in the United States election. This wasn’t a surprise. The voter pool narrowed because voters wouldn’t get behind Clinton’s campaign or personality, Bernie Sanders was inspirational but couldn’t contend with power & no one really matched his status going into this election. 

 

As it relates to Canada 

So when a Conservative/Republican wins you basically have to say goodbye to rational thought and sanity in how your country is run. Get ready to see the country operate under lacking budgets, with overly western religious values & a poor plan to tackle anything environmental. 

Now honestly, as it pertains to the next Canadian election do we really want that type of leadership opposed to Kathleen Wynne? No, we don’t because our minimum wage is going up, environmental companies are growing as they should and we are protecting Canada’s natural resources to the best of our economic ability. So nevermind what has happened, if you don’t want Canada ran like the United States of America with “Donald Dumbass!” . Make sure Kathleen says Premiere, and avoid Patrick Browne like the plague! 

Consequence if Patrick Browne wins? We get a dumbass who will actually share a common value system as Donald Trump. Someone who will knock climate change, be stingey with the budget and screw up health care! 

Press citations 

Ballingall, Alex. “Trudeau disputes German magazine report that he feared ‘provoking’ Trump on climate change.” The Star. N.p., 12 June 2017. Web. 12 June 2017. All I grabbed from this article was the photo.

Yuil, Helen. “The Paris climate agreement, Nicaragua and Donald Trump.” The Guardian. N.p., 8 June 2017. Web. 12 June 2017. This article discusses the actions of Trump at the G7, From this article I used information and the picture that titled the website.

 

 

Three reasons the minimum wage increase is bad.

As a kid, you might have been taught to work your ass off all day for $20. As an adult, you carried that through a recession, inflation & you’ve used the strong human character to accept circumstances you should blame making a sub-par living for!

Yes, minimum wage raising contributes to rising costs of living, but companies who take more than their share of resources, then pay out little to their communities should take this as a warning.

Employees aren’t talking about their wage to the companies that pay them flat anymore. They are going above their heads to the government to get their fair share!

  1. The absence of workers’ Unions– The government is doing the job for massive corporations that internal workers’ unions should be doing. The minimum wage standards are supposed to be there to regulate the smallest wage, not the absolute wage. Needing to negotiate your wage at the government level opposed to within a company is a feature of socialism, not capitalism. 
  2. College graduates still get paid the same rate as non-qualified persons– Something needs to be done to validate our college programs in Canada. Otherwise, the programs should be eliminated. I strongly advocate for the removal of any media design programs and Television broadcasting programs from college institutions for example. Training for a job should lead to a job. 
  3. Job elimination in small businesses – Don’t exaggerate this too much. I do feel small businesses should have a varying responsibility in wages than massive corporations. That being said unfortunately these companies are paying the price for a problem they are not primarily at fault for. Changing wages & offers does put massive stress on these businesses however that a two-tier wage system might eliminate. 

Listen if you don’t want wages re-negotiated at the government level then here is what needs to happen. We need to bring back internal negotiations for wages in massive companies, We need to manage and eliminate future unnecessary debt in colleges. Lastly, we should hold small businesses less accountable than large businesses for the under waged population. 

To anyone who was against this change employed by a larger organization or a company that serves large organizations. 

Get over it, if your company has over 100 places of business and over a million customers, you can afford to pay employees more than $11.50-$13.00 hourly. Unfortunately, Canadians need real wages to fight inflation (Caused by global markets) Hopefully this will lead to an increase in recreational spending, investing and development.

“I’d rather have a job than a high mandated wage and no job.”

No, you are an idiot! Canada’s market is becoming similar to India with everyone working in Call Center, Tech & grunt work.  To keep up with our neighboring American economy we can’t be India! We have to grow, put money back in working class pockets and rely on proper spending to speed up our economic growth. 

Me personally I would rather not live in a situation where working doesn’t guarantee me a future any better than selling drugs on the street. True story, making an honest living in Telecom in Belleville Ontario I earned less and had a lower quality of living than my neighbor who sold weed.

Final thoughts 

The simple fact is this, Businessphere is equity funded, it is not profitable. It may never be profitable. We use Facebook & Instagram ad space to try & attract clients but we can only do so much at our current income bracket. 

With a change in my external jobs, I can likely grow this project much more and find much more opportunities whilst keeping myself alive. I am still waiting on my big E Commerce account but all I can do is the dream. 

I truly am Happy for the announcemnet of a future wage increase! Thank You Liberal government. 

 

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