I have to say this a bluntly common designed entertainment video, that this content deliberately instills a technophobic reaction in the general ignorant masses. What is wrong with this video? It misleads, it does not include protection facts, prominent solutions for less invasive advertising & tools being created for product users.
Most of Facebook targeting is done by pages you like, Statuses you post & searches you made. In fact jokingly after posting gay statuses you can see the advertisements on Facebook’s side ads change to LGBT targeted ads.
Advertisers are not going to Facebook & Google buying target customers. In fact sometimes all advertisers are doing is putting out the message and learning more about their user that maybe they didn’t know. For example Toronto-Businessphere is a English speaking Web Publishing business, that did not realize at first that our specific benefit was our language services in delivering a marketing product.
Facebook encourages protection of your Facebook passwords and accounts from employers.
From a modern day stand point this is good that Facebook has made this communication because in the modern day employers are granted way too much allowance in regards to your personal communications. They are now able to monitor what you say publicly, gag you from publishing anything about the company & companies honestly would like access to employee private communications. However Facebook stands on the side against your employer being able to have full control over their employee relationships & privacy.
Google does not sell your personal profile. They sell your data algorithms to advertisers who might be relevant to your interest. This is a common practice by Publishers prior to Google. Google just revolutionized the process. Sadly what people think is Google has a picture of you and they are selling you to people. Which is not the reality of what they are doing.
After analyzing the services, you can actually see Google is protecting their proprietary information at a much higher level than Facebook.
Prominent solutions for less invasive Marketing
Okay after doing some research I can say maybe we do take too much information from users on tools like Google & Facebook. The general feeling for users of those tools can even sometime be that they are getting too much of their proprietary information out voluntarily.
Banner ads – These are a bit of an older method for digital marketing but publishing ads on related websites, common interest websites of their customers. Make sure these ads are set up by the website creator though & not an automated system as that still uses data mining tools to target ad campaigns to specific users based on inputted or mined data that the user submits.
Video Marketing – Creating video content and growing your community around that on YouTube & WordPress.
Point of sale print outs -This can include flyers, Coupons, business cards & signage. All of which can help boost your sales on location and are not invasive ways of marketing. Refer to Vista Print.
.com setup – This is all the user data I get from my .com here on the Businessphere. None of it was involuntarily obtained & It has no user specific interests. Rather it allows me to see my highest rated content, where click through come from and where the website has the most hits geographically.
Tools from Search Engines & Social media
Social media based customer service is going to make the contact center world better for the workers & the customers. No longer will you have to sit on a telephone to wait for your resolution. You will be able to get your resolution on your time with Social media based customer service.
Not sure which cab company to use? Or what $700 PC performs the best at its price point? You are going to Google it for the information to see which is the highest rated product in the price point.
Facebook provides Resources & advice on suicide intervention.
Google Drive offers data to back up files, share leads and collaborate on research or creative work. This software has basically made Microsoft obsolete from work from home marketers, publishers, researchers & shop owners. This will probably be the staple software of the future work from home people.