Amazon author Case Study

 

Sharron Carpenter romance novels, Advertising

Amazon author case study

In a Market with 800,000 competing listings & a fading interest of recreational readers. How do you still sell paperback novels in a competitive & fading market?

Notes on this case study: I love reading Sharron Carpenter books on Amazon I really do. She is a very poetic writer, with old time, relate-able characters. However from a marketing standpoint lets call books what they really are… They are a low demand, entertainment product. If you are an obscure author chances are your marketing & public relations campaigns won’t break even, but they might break your obscurity.

Highlights of the pitch: I encouraged a mix of PR, Community engagement & Social media advertising. Nothing too overwhelming but sustainable marketing for the client. It worries me when writers do not write actively, do not generate attention & release their books very slowly. In this modern market you should probably be releasing 4 books a year, just took keep up.

Continuing: I want to work on this case more with my brothers Matt & Tiernan. However I realize the pitch in this document is more idealistic than executable.

Contact me for Feedback on the case study, questions & development suggestions.

 

 

 

Jenny & the driver, 40 pages read.

Hyper link index

Ashton Deroy – This links to my Instagram page where I welcome readers to connect with me.

Jenny & the Driver – This links to the book I am reading on Amazon. I highly recommend buying it for $13.31 as the Amazon listed price. Sharron paints a picture of words with her writing. I personally enjoyed reading this book during times of high anxiety or before bed.

 

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Written by Ashton Deroy: Hey guys so I have to admit I lost this book Jenny & the driver. My dad always says to me, “don’t take things places you don’t need them.” This was another example of me ignoring that wise advice.

Currently the book is in Alana Skye’s Car.

Ashton Deroy & Alana Skye

Ashton Deroy & Alana Skye at Canada’s Wonderland.

What happened to the book? I took the book to Canada’s Wonderland with Alana knowing most of the day we would stand in line waiting for rides so that I could read the book. I forgot I don’t do things like read when I am around Alana. Mostly we spent the day wandering, looking for a vegetarian food place & becoming delusional from low blood sugar.

However now that I have covered the book is missing! I did manage to read 40 pages and here is what I think of the book so far.

Review of the book: David is a very relate-able character for the reader. He grew up poor with nothing, went to college and got educated as an auto mechanic. He got a really good job as a driver where he got to live in mansion.

Jenny is a beautiful woman who is married to a man who is in a coma. David instantly becomes infatuated with her and the story progresses from there. Other than that in the book so far David has been bitten by a dog & has listened to the family he serves with/for sing terrible folk music.

I am really looking forward to reading this book more however in order for me to do that I will likely have to re-purchase the book. Unfortunately I kind of screwed up my plan to read & promote the book during this summer before my school workload comes in! Hopefully I remember not to lose things moving forward!

 

 

Your Privacy on the Web, The positives you don’t know.

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Ashton Deroy Writes: So I watched the The Terrifying Cost of “Free” Websites, by College Humor .

I have to say this a bluntly common designed entertainment video, that this content  deliberately instills a technophobic reaction in the general ignorant masses. What is wrong with this video? It misleads, it does not include protection facts, prominent solutions for less invasive advertising & tools being created for product users. 

Misleading 

Most of Facebook targeting is done by pages you like, Statuses you post & searches you made. In fact jokingly after posting gay statuses you can see the advertisements on Facebook’s side ads change to LGBT targeted ads. 

Advertisers are not going to Facebook & Google buying target customers. In fact sometimes all advertisers are doing is putting out the message and learning more about their user that maybe they didn’t know. For example Toronto-Businessphere is a English speaking Web Publishing business, that did not realize at first that our specific benefit was our language services in delivering a marketing product.

Facebook encourages protection of your Facebook passwords and accounts from employers.

Posted by Facebook and Privacy on Friday, March 23, 2012

From a modern day stand point this is good that Facebook has made this communication because in the modern day employers are granted way too much allowance in regards to your personal communications. They are now able to monitor what you say publicly, gag you from publishing anything about the company & companies honestly would like access to employee private communications. However Facebook stands on the side against your employer being able to have full control over their employee relationships & privacy. 

https://privacy.google.com/how-ads-work.html

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Google does not sell your personal profile. They sell your data algorithms to advertisers who might be relevant to your interest. This is a common practice by Publishers prior to Google. Google just revolutionized the process. Sadly what people think is Google has a picture of you and they are selling you to people. Which is not the reality of what they are doing. 

After analyzing the services, you can actually see Google is protecting their proprietary information at a much higher level than Facebook. 

Prominent solutions for less invasive Marketing

Okay after doing some research I can say maybe we do take too much information from users on tools like Google & Facebook. The general feeling for users of those tools can even sometime be that they are getting too much of their proprietary information out voluntarily. 

Banner ads – These are a bit of an older method for digital marketing but publishing ads on related websites, common interest websites of their customers. Make sure these ads are set up by the website creator though & not an automated system as that still uses data mining tools to target ad campaigns to specific users based on inputted or mined data that the user submits. 

Video Marketing – Creating video content and growing your community around that on YouTube & WordPress.

Point of sale print outs -This can include flyers, Coupons, business cards & signage. All of which can help boost your sales on location and are not invasive ways of marketing. Refer to Vista Print

.com setup – This is all the user data I get from my .com here on the Businessphere. None of it was involuntarily obtained &  It has no user specific interests. Rather it allows me to see my highest rated content, where click through come from and where the website has the most hits geographically. Data.png

Tools from Search Engines & Social media 

Social media customer service

Social media based customer service is going to make the contact center world better for the workers & the customers. No longer will you have to sit on a telephone to wait for your resolution. You will be able to get your resolution on your time with Social media based customer service.

 

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Not sure which cab company to use? Or what $700 PC performs the best at its price point? You are going to Google it for the information to see which is the highest rated product in the price point.

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Facebook provides Resources & advice on suicide intervention.

https://www.facebook.com/help/216817991675637

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Google Drive offers data to back up files, share leads and collaborate on research or creative work. This software has basically made Microsoft obsolete from work from home marketers, publishers, researchers & shop owners. This will probably be the staple software of the future work from home people.

Service offering, what makes our marketing different?

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New offer

Get your business up and running with our $280 Basic Website & Custom email address package.

Or get a business premium website $540, with SEO tools & a custom email address and any web template you choose.

Want a custom website $1000.  and we connect you with out external web developers & engineers.

Looking for a way to grow your business? You should use Toronto-Businessphere Digital Publishing. Unlike the existing agencies, we are a low pressure agency that does not thrive on creating a high pressure sales environment. We care about you and your business. To care we show it, with our clients we have reciprocity meaning you buy from us & when needed we buy from you. Why would you buy from someone who wouldn’t buy from you? That is just bad business!

The validity of Content Marketing & website information systems.

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If you were ever curious about who helped Macy find their digital marketing success for 2015. Look no further than Madras, the company has basically validated the effectiveness with their results for the digital marketing campaign for Macy’s in the United States and why it is important for a company to outsource  (hire external from the company)  digital marketing jobs. Why does this excite me? It validates Marketing beyond just sales generation. 

The Marketing agency executed the web listings for 300,000 products, executed delivery of 3,000 creative units, managed 100,000 assets on Macys.com CMS and maintained 15,000 search engine landing pages. This information proves the importance of setting up website information systems opposed to website advertising systems which only record short bits of information to generate quick sales or lead foot traffic to a store.

“Macy’s Case Study.” Seneca Libraries. N.p., n.d. Web. 15 May 2017. <Seneca Libraries database>. Macy’s Case study reveals results for their Content Management system campaign, digital marketing & digital selling. The article discusses how through the Content management campaign they were able to get 15,000 pieces of Macy’s content indexed in search engines. Basically, Madras took the brand from the digital perspective and made it a high functioning machine for their digital channels including social media, website blog, Search engine indexes & video content.

 

Want to control your search engine landing pages? It is easier & more affordable than you think. Email us below: 

 

Moving forward with the Businessphere

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Publication Plans: PDF click to see.

Written by Ashton Deroy: Hello readers, I am so glad you decided to read this statement about moving forward with Toronto-Businessphere. Our goal is to really grow this publication this summer with another video release, selling more marketing packages and we want to re-do our logo to better position the brand. 

Write with us

Submit potential articles to Ashtonderoy@gmail.com . Discuss anything business related, you can even do your own calls to action. 

Opportunities to partner with the publication:

.com creation & widget ad = $250

Content plan = $365 per month for daily content updates.

Direct sales campaigns for  lead generation= $1,000

 $1120= 2 sales rep on sales execution. (No commission contracts)

Business planning = $1000

Why we charge before sales? It is not our job to create market viability unless you hire us for that. It is our job to contact leads you provide us with. When we call leads for you, that takes away time we could be contacting our own leads. This is why we charge for sales campaigns. Diana Skye & I are also attending sales seminars, classes & workshops constantly so we aren’t low level Avon sales ladies.  

Contact us with the forum below to partner with the Businessphere. 

Marketing a Service based business

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Writer Background

Ashton Deroy: Ashton Deroy is a graduate of St. Lawrence College’s Interactive Marketing program. He has worked the sales lines for companies such as Rogers Communications, Shaw Cable & Hewlett & Packard

Professional goals: Growing a 1000 person network from content creation, Earning an annual income of $60,000 yearly & Creating and selling my first business by the age of 35. 

Facebook

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SnapChat: AshtonQBE

Professional role Models: Miesha Tate, Amanda Nunes & Justin Trudeau. 

 


Written by Ashton Deroy: In the new era of attempting to find marketability for websites, apps and software applications. Developers often try to make application, website or their service have nothing to do with the people involved. 

1. What are the 4 I’s of service? Intangibility, Inconsistency, Inseparability and Inventory.

People have everything to do with your business! Stop taking them out of the process. In purchasing. Emotions, perceptions and beliefs never stop mattering. 

Three things users hate when they arrive to a website: 

  • They can’t find a public profile for the person they just talked to – This shows this person has no authority within the company and therefore does not matter.  People are more aware of the Power distant index and working for Rogers Communications customers realized if they didn’t want to do a simple transaction process, add services or troubleshoot tech. I had no authority. 
  • You can’t find information on the company authority – A customer can’t find the boss because the boss doesn’t want to talk to them! This still works for bigger companies but in smaller companies the boss needs to be available at the user’s beckon call. 
  • Comprehensive information on background, mission and history – Why does this venture exist? What is the purpose? What is the owner’s history prior to starting this venture? Chances are that is all the information needed for traffic to make their mind up towards making a purchasing decision. 

Download the PDF I did based on the Marketing Connect Textbook at Seneca College. 

Marketing Services


20 Reasons Publishing strategies are better for boosting brands.

  1. Behavioral target segmentation – You want to sell fishing gear? You create a fishing blog, magazine or forum. 
  2. Readers become customers – First they read your work, then they trust your authority lastly they go to you with a problem. That is how I was able to get Dignity Repairs as a client in 2015. 
  3. Editorials create a press interest – Every-time you post a blog there is chance someone picks it up, finds it interesting and then next thing you know, a brand has impressions on blogs, news outlets and radio stations. Refer to my ex clients’ BBC interview on the third gender in beyond the binary. 
  4. Viral effect – The internet now has a way of spreading brand impressions on the web even out of a community manager’s control.  In other words going viral! 🙂 
  5. Indexing -Customers are looking for someone like you! With Canada 411 if you are a restaurant, web developer or driving taxi. You need to be indexed so you can convert customers right from your listing. 
  6. Informational strategies – With Publishing all the information needed to make a purchase decision is put up in to a convenient area on the web. 
  7. Growing contacts – Every-time someone likes an ad on Facebook the company receives their contact information which is good for potentially prospecting leads
  8. Integrated Marketing Communications – A Publicist creates a consistency for every element in the promotional mix to make sure everything is done in an effort to maximize campaign efforts and meet the goals with the key performance indicators. 
  9. Primary research acquired – Through 13 blogs I’ve been able to figure out, how to generate web traffic? How to sell using web content? What makes your audience bounce off a website? What makes them stay? 
  10. Tags research – A good Publicists looks at tags, measures their engagement and looks at who is saying what. 
  11. Knowing where to be and when to announce it – In Kingston, Kingston Pride competed with a variety of gay events businesses. Rather than being exactly everywhere the competitors were, we decided to take to the strategy of being louder. More social media ads, an external web promotion and print/radio publications our competitors could not use. 
  12. Telling the story – Why do you pay writers Ashton? Well that is because writers know how to tell you about a business launch, product/service expansion or event and make it interesting! The worst content creator you can acquire is someone who only has a Business or Advertising background. They usually know nothing about creating high traffic content. 
  13. Establishing authority – Not just through text and alerting people to your certifications. There are certain ways to set up a website that show authority and other ways which make you look like you are blogging out of a basement. 
  14. Managing conversations – It is not enough to post content in tags, you actually have to engage with people in the tags. A publisher does that. 
  15. Establishing relationships with influential members of the community 
  16. Accessing a Publishers’ personal contacts. Some are linked to famous YouTube channels, News papers and marketing channels that you wouldn’t have access to other wise. 
  17. Content scheduling – The reason why Publishers want a brand to post constantly is to avoid becoming invisible. It takes 24 hours for a brand to go mute in today’s online market. 
  18. Analyzing Marketing dashboards – Looking at Key Performance indicators for a marketing campaign and determining why factors were high or weren’t. 
  19. Creating the brand – The best hot brands are created with a publishing strategy in mind 
  20. High Traffic channel management – We manage the contacts of Facebook, Instagram, Google, Websites and Press. 
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This chart explains the software used in 2017 that now plays a part in Consumer purchasing decisions. Created by Ashton Deroy from Toronto-Businessphere 2017.

Achieving a sales revenue & profit in a non-essential business is becoming increasing difficult.

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Written by Ashton Deroy

Do you run a human interest website? Or sell knick-knacks, antiques, collectibles, accessories, knitted clothing and etc. Well bad news sales revenue & profit is becoming increasing difficult for micro business & small business. For this essay I am going to look at three mandatories for profitable business.  That include being Marketable, using clear positioning and leveraging high reach.

Marketable

Just because you want to sell doesn’t mean the customer wants to buy in a way where you break even, and forget profiting!

Sandals, Leah. Canadians Spending Less Time on Arts and Culture. N.p.: Canadian art, n.d. Print.

In this article there is a discussion about how Canadians are spending less money on arts & culture.

In fact the connection has been made clearly with the recession in 2008 to Canadians spending less on leisure period.

The same economic principles applied for this can also be applied to Custom T-Shirts, Knick-knacks, entertainment. In B2B apply this economic principle to Advertising, Graphics Design & media. It gets worse if you are not pro-actively seeking leads, direct selling & creating content.

 

Clear Positioning

This may come as a shock but even though I am a writer for a recreational student forum. I have thought about the positioning of Toronto-Businessphere advertising clearly and I have made my messaging consistent in Facebook ads used to generate leads.

Toronto Businessphere Positioning Statement: We are a Business Student and graduate business forum that offers free articles to readers on the 6 Environments of marketing & we offer marketing solutions to middle to large sized businesses & organizations.

I’ve worked two separate publishing jobs where I had no comprehension of sales positioning because it literally was no thought out.

High Reach

You don’t know if a product or service is going to sell unless you utilize a high reach system like Facebook or Instagram, paired with a direct selling strategy to leads generated.

This is where we come into play, for $300 hire Toronto-Businessphere & Ashton Deroy for Social media Advertising strategy. 7* 12 = $84, $16 is overhead expense. The rest goes to social media ad space and lead generation which will be capitalized on by an expert sales person.

Call me now at 647-831-6802.

 

Viktoriia Kovalchuk Vice president SSF

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What are your plans for your position?

I am going to bring SSF on a new level. There are many different areas that I want to cover. First of all, I want to improve food on campus. We have our MetroGrill food service. Of course, we need to work on lowering prices and bringing more traditional options for the majority of cultures and nationalities.

Financial help is very important. I will be involved in fundraising campaigns, will advocate increasing the number of bursaries and the amount that could be given to the student at once. Currently, domestic students usually receive bursaries or awards of $500, and international of $1000. We need to increase the numbers. 

How do you want to encourage healthier eating with students at Seneca?

 

You know that SSF runs it’s own food service, as I said earlier, – MetroGrill. As the president, I will have the control over food option and prices we will have there. Healthy free snacks – I will ensure that we give those away very frequent.

How can we create more part-time job opportunities for students at Seneca Newnham campus?

 

I will be working with the College to ensure that they hire our students. There are also occasional events when College hires someone outside. Again, we can involve students instead. I will be creating the events where we can hire students. For example, something that we already do – we let our Aesthetics students work during our Spa events and earn money. Those plans are for Campus jobs. There are also works needs to be done for job opportunities outside of the campus.


Promoted Messaging

 

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How do we separate ourselves from other web marketers? We list our pricing. 

Facebook +Instagram Advertising: Labor and sales promotion cost, $72 

Advertising space cost: $200 for target market advertising. 

=$272

Social media integrated Website with search engine listing: $470

Team qualifications

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Ashton Deroy: Graduate of Interactive Marketing St. Lawrence College in Kingston Ontario, Graduate of Advertising Marketing Communications Loyalist College in Belleville Ontario. Ex customer service rep for Rogers Communications, T-Mobile and Shaw Cable (HBO sales) . 

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Diana Skye: Graduate of Centennial College’s Business administration program, 3 years of content experience. Data entry specialist. Has shown strong ad copy skills as an editor for the Toronto-Businessphere. Also has skills in financial accounting, sales and community management.  Self branded as Diana Skye as her content creation name. 

 

Digital business card impressions

 

 

Toronto Maple Leafs knock off the Ottawa Senators

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Tonight reported 11 minutes ago by leexiledone on Instagram. The Toronto Maple Leafs knocked off the Ottawa Senators 4-2. 

What contributed to this win? 

  • The first goal was scored at the 6:26 mark for the Leaf’s setting the tone for the conclusion of the game. 
  • Nazem Kadri had two goals
  • Mcelhinney Curtis stopped 35/37 attempts on the net. The goalie is perceived from many sources as a standout in the NHL.

Related sources to Mcelhinney Curtis: 

http://www.torontosun.com/2017/01/12/maple-leafs-need-positive-results-from-good-guy-goalie-mcelhinney

http://tipofthetower.com/2017/01/11/toronto-maple-leafs-claim-curtis-mcelhinney-off-waivers/

https://ca.sports.yahoo.com/nhl/players/3747/


 

Ad:

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Ad Narrative: Network, Engage and Advertise are the set objectives for Toronto’s Businessphere. You can see Ashton on instagram engaging in #Toronto. Commenting on photos and sharing the website with the city. Click the picture for more. 

Email us if you have a comment or if you might be interested in setting up your own website/blog for content marketing: