Point of sale machines & E-Commerce shops

 

Are you a business that has or is thinking about having Interac and debit payment solution? OR maybe an E-Commerce shop solution,  Here are some things to consider: 

  • How stable is your internet service? – Through many WiFi & Ethernet providers, I have worked for. In certain areas, we did not provide the internet that was supportive enough for certain businesses payment processing needs. Hit or miss internet services, should not set up payment processing machines! 
  • Does your customer flow warrant this solution? – Introduction phase businesses should avoid these solutions. If you have a large customer flow an E-Commerce solution can be fantastic. Or even just to better process your sales & product showcase. However… If you are setting up all of your business appointments, quotes, and sales yourself still at this point. Then maybe you do not need an E-Commerce solution. Companies still in a growth marketing phase may want to avoid paying E-Commerce fees while growing their social networks rather than piling expenses that can kill your business! 
  • How Supportive is your environment? – Some business environments don’t support WiFi & some areas barely support internet. If you are in an area with under developed wires or consistently down lines. The last thing you want is to start making your business rely on online solutions. The fact is the companies that provide your internet are not going to refund your business inconveniences when your service goes out! They are going to refund a partial payment of your service. So your internet service can become a detriment to your service which is why you must have a backup plan that is practical and affordable for when your internet goes down! 
  • How secure is your solution? – Is your solution being updated on time, has your Commerce solution had a hacking scandal recently? How was it addressed? 

2167, How I see the future 150 years from now!

Ashton Deroy: Is a Business Administration and Marketing Student from Seneca College.

About this piece: It is a very bleak piece in regards to waste, the poor economic practices and pollution. I thought it was important to focus on what we are doing poorly at this time so that maybe we could work out way in to doing things better to make a future that was less bleak.


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A lot of people think that one hundred and fifty years our biggest problem will be automated jobs, advanced technology. They think we will enter a new era where creativity and good self-management will rule the roost. 

When I talk about 150 years from now I don’t even consider automation apart of the conversation and I don’t think we are going to see a revolution of self-managed workers!

To look at 150 years from now I will look at 6 key business environments and determine what key factors they will play in our future. 

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Technology

This is the big one, Technology! Do I see self-driven cars? Tubes taking us from one destination to the next? 

No I see this, What is this? Ladies and gentleman that is electronic waste.

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In this future we will have to re-regulate the way we consume technology. There is going to be a push for technology to commit to a 5-10 year life span guarantee. We will no longer be able to let technology obsolete in 1-3 years. Instead companies that develop tech will have to guarantee support & function for 10 years and then the companies will have to give an 60% commitment to their own E-Waste.  

Social environment 

Do I see a new revolutionary stance on human rights? Sort of, we are going to have to start focusing on the rights with the most significance. The rights to a living wage, the rights to employment & the rights to clean air. People are asking for equality, in the future they will demand it. 

In the future 3/10 people will be employed by call centers. Not as a first choice job but a fall back job in a lacking economy. Pretty much you are going to see everyone who used to work a retail store now picking up a telephone for some sort of company worldwide. The rest of people will work in food services, Infrastructure maintenance military services, health care. Non-essential services will become almost irrelevant as at this point only the wealthiest 1% people can afford high fashion, high tech and etc.

Global Environment

Travel will likely have tighter restrictions that make it something only the top 5% can do. The infrastructure for travel will be lacking otherwise and people will likely have to opt to walk or bike to work as public transportation systems will likely collapse under the high demand. 

I predict on and off times of nuclear war, extreme terrorism and people struggling to recruit a general population with ideals of extremism and religion. In the future more people will be open to extreme ideals and religion as when society struggles religion is a trend it tends to turn to so that there are answers to the experienced atrocities. 

Political Environment 

The ideals of a democratic society will be long gone. It will be a non-transparent government. With too many communication channels they will no long be effective in communicating with the public. Democracy will continue to be participated in with lack of understanding. A lot of the laws will favor the top 1%. 

Politically I think the government will have to make strategic communication plans to appeal to those in religious groups. Rather than appeal to people with ideals on how democracy should be. 

Competitive environment 

There will be a few large players in jobs that deal with raw materials. Companies who handle the raw materials will likely have a larger voice in law creation, political structure and infrastructure. Then there will be too many players in service industries, food, communications and Customer service. 

Economic environment 

People will now make less than they do now. We will not divide our lack of resources well to the density of people per area. Poverty will be highly common. 

Promotional selling

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Ashton Deroy writes: While studying chapter 17 of McGraw Hill’s Marketing Connect. I was taking notes on sales promotion methods and I thought I might write a blog on my experience in this industry. 

Back in 2015, a classmate at Loyalist College said to me, “You would be great in sales promotion.” What I didn’t realize was at the time this actually meant. “You would be great in low-paying roles that back execution of campaigns but not actually strategizing them.” 

So over the years, I worked sales promotion campaigns for Dove, Shaw Cable, Rogers Communications, T-Mobile, and my own B2B campaigns on Facebook.  

Strengths to using sales promotional reps: Friendly faces, higher persuasion rate, Voices register more with the brain than print. Consumers sometimes don’t mind chitchatting in stores they are already in!  On T-Mobile we had advertisements promote the B2B deals and my role was just to activate SIM Cards. That type of strategy is much more effective than telemarketing. 

Weaknesses of Sales promotion reps: It instills a culture of everyone’s will can be bent to a product. In the cases of Shaw Cable & Rogers Communications using Telemarketing through S&P Data actually caused a bit of un-calculated, unrecorded statistics on brand damage. 

Below are the chapter 17 notes of Marketing Connect. Download the PDF by clicking the text below: 

Chapter17


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