Social media Marketing Sucks. Especially Facebook!

Social media Marketing Sucks

This article is written on personal opinion found in evidence, testimonials & statements on the current state of security on the world wide web? 

Thinking of a $20-$100 social media Facebook campaign? I am Ashton Deroy former sales rep, social media marketer & SEO writer. At one time I would have encouraged you to take out a campaign with me to help boost your sales, brand awareness & gain attention to a message.

This was before I started investigating why Facebook advertising doesn’t work, why they use artificial metrics & how Facebook has done very little to drive sales to campaigns I have been involved in. 

Meet DocahBear, On January 21st, 2017 he published a video on a Facebook campaign he had run with a $30 credit he had been given by Facebook. In this video, he discusses how Facebook not only gave him a bill beyond his desired budget but how Facebook had messed with his ad, cost him peek advertising times & delivered false metrics based on Facebook using a poorly set-up counter to calculate conversion & views. (The industry is begging Facebook to change!)

Did you know 3 seconds counts as a view on Facebook? However on YouTube you need to watch for 30 seconds to be counted as a view.

What is click fraud and how to prevent it? This was published by ClickFrauds on YouTube January 12th 2017. The video shows that there is a massive hole in the digital marketing industry when it comes to bot driven Key performance indicators (KPI) , how bots are costing ad buyers money & how to prevent it. My impression of this video upon seeing it was when a campaign can be 98% bot views, Google & Facebook is not doing enough to address the issue!

This was published by White Ops July 10th 2015, unlike the other two videos, this was published two years ago. Proving that advertising fraud on Google and Facebook was brought to the companies attention a long time ago. in this video, Michael Tiffany talks about how click fraud needs to be made less profitable and how his company can help. Don’t get me wrong this was made to boost the reputation of an online security company but he brings up alarming statistics about fraud click advertising and how Google, Facebook & Publisher websites are affected.

Ashton Deroy’s Personal testimony: I have probably spent $200 over my time running a social media marketing business to try & create conversions through Facebook. I have sold to one client an amount that wasn’t nearly enough to cover my initial investments. I only had 3 inbound leads & for whatever reason, those deals could not be completed.

Personally, I have seen telemarketing, Email Marketing, & Door to door sales be far more effective than digital advertising! That is right I am actually telling people to go back to the basics. Send messages where people are on the other end to receive them, & build your brand based on person to person engagement. As a sidebar, I tried to engage with 5 ads yesterday through Facebook and no one responded or served me.  Proving that using Facebook for the engagement your brand seeks, does not quite pay off when you use it wrong! People are more persuasive than content.

One of the questions was “What does your brand even do?”

My old rule was, unless they benefit you for free! Why would you pay to market on them? So far WordPress & Google still meet that criteria & Facebook dropped the ball.

Got a question about Social media Marketing? Send me an Email below, maybe I can keep you from wasting your money!

 

 

Ashton’s Re-introduction

Check out the latest Businessphere project. AshtonDeroy.ca

Before anyone can expect to do business you must get to know someone first & understand their title. So what is a Community Manager? 

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Google sums up that I manage brands social media networks & connect with potential customers then advocate accordingly. 

But what is Ashton’s Persona? 

To answer that here are three things about Ashton that are pretty cool! 

  1. He has a passion for Mixed Martial Arts – From watching UFC, to taking Kickboxing lessons at Seneca College. Ashton Deroy has a flair for the martial arts and hopes to one-day study Chute Boxing in Brazil & Muay Thai in Thailand. 
  2. He broke in Community Management through LGBTQ projects – Currently, he is managing Seneca Pride’s LGBTQ page. Click here for more
  3. Dog person – Ashton loves to take care of family dogs in his spare time. Refer to Instagram! Click the dog below

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AshtonDeroy.ca got the service page up, learn more by clicking below: 

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Thank you for reading today’s blog, keep up with us by subscribing to our website. Ashton will try to post content every day on our Instagram channel & we love feedback so get in contact with users through any of our channels and Ashton would be happy to get back to you. 

 

Check out our listed service prices by clicking the blue logo above. 

Why to take your business off of Amazon?

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Shopify intergrated blog

Written by Ashton Deroy: So I finally sat down and started learning about the sales channel of Amazon.ca . What did I learn about this channel? I learned that this channel sucks if you are someone trying to make money off of it! It sucks because you are indexed closely with competitors, products you post are quickly buried & competitors can easily under cut your prices to take your share of the market. I mean it is easy to make these claims but lets talk proof. 

Products can be quickly buried in the indexes –

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 She has to compete with 1,126,075 other product listings and her book will  be buried depending on how recent it was posted & bids for pay-per-click promotion right from Amazon.ca. 

It pays to list for the market! – Because Amazon does the indexing they can make it unfavorably beneficial to sellers who want to pay Amazon to eclipse their own competitors. Especially with their pay-per-click campaigns that you can do right from the Amazon seller service. 

A lot of writers do campaigns on GoodReads  but honestly from a buyer’s perspective if you are not a hot writer. Who gives a flying F****? 

Competitors under cut costs, manufacturers obsolete their own products. These are the listings for weighted vests. Two of them are from the same manufacturer. Only one listing sells them for substantially less than the other under the index for Weighted vests. It is pretty crappy if you are paying for an indexing under that term and then not only does your product get buried by a higher keyword bidder but they decide to under cut your pricing by  a rounded 42% on the promoted listing. Basically with this process Amazon takes little to no responsibility to their sellers & manufacturers can release new, cheaper products to undercut your existing listings. 

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The last worry I have about an indexing like this for sellers, entrepreneurs and etc. Is that your competitors can see too easily what you are doing and then obsolete your postings. So say you have a bidder below you and you have ideal pricing. All the bidder below you has to do is check on the indexing and then change their pricing which virtually makes your pay-per-click purchase a waste of money!

(You can be top bidder in the index & get lower hits because your competitor is f****** you on price

Who do I think is ultimately benefiting from Amazon practices?

The company, the shopper & the common items manufacturers. Not the sales agents themselves! Why aren’t the sales agents benefiting? High competition in a toxic cluttered market with nasty rules on favorable indexing based on a bidding system. If you actually hear people talk about their amazon business they actually sound kind of like Multi-level marketing agents, in the sense they are buying from a common manufacturer, not likely making a living wage & having a useless sales channel. 

What is the solution? Take your business out of Amazon, put it in to a Shopify integrated Social media WordPress blog.

 

Tim’s custom email address deals with payments for security reasons. Pay-Pal is also a secure service used for currency exchange on the web. 

 

 

Shopify Integrated WordPress Blog

$40 a month for Shopify management services, $75 for custom email setup , $50 for Basic WordPress setup

C$165.00

 

Related articles: 

Hidden pitfalls of selling on Amazon

Amazon fined 100,000 for misleading price listings.

Why working for Amazon sucks Reddit?

 

Top 5 lame business ideas & why.

 

Ashton Deroy writes: As a marketer I am constantly told about business ideas from friends, relatives & classmates. Some of these ideas were good, & some were so funny that I had to mention them on this forum.

In this post I will not analyze them on the merit of the idea. Rather I will judge them on their affordability and likely low revenue generation.

 

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This is actually an idea I hear a lot of, people saying they will start a YouTube channel and sell advertising space. This idea tends to fall apart when you ask questions such as, What is your content Strategy? What will you do index your page? How will you deal with your own possible negative publicity?

Sure start a YouTube channel, why not? Just don’t expect miracles. Really, don’t be surprised if you turn on the camera and you achieve nothing spectacular! Personally I tried discussing business on YouTube for years but I am not rich so no one really cares. People have gone on record getting higher views on their homemade porn than on their YouTube channels. 😉

Realistically a YouTube channel will not likely make ad revenue unless they have 1000 subscribers, an authority in content & their own external website for proper channel indexing.

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In 2016 my brother decided he wanted to start a security business. He did not put much thought in to this business though… As he thought it would be an easy business he could freelance and start. What did he not know? He needs a business license, insurance, a valid security license & contacts for business leads.

In one meeting in regards to setting up this business my other brother suggested just operating without licenses and trained security, however I spoke up and warned them that this would very likely get them sued for securities fraud at the very least…

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Recent Marijuana News:

Ever since Justin Trudeau announced the intention of legalizing marijuana in 2015. Every other person in business school and my own brother has wanted to to get in the marijuana business. Why this is a bad idea? The market is too crowded, most successful vendors are not specialized & buyers do not purchase anything other than specialized accessories online.

Unless you are a pot dealer who already has customers coming to them illegally! Who gives a flying F$#*& about your idea to start this business?

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Any excuse to rip on this incredibly glitchy project that seems to be the pride of Helix at Seneca College. What is this business? It is an app, Well it is supposed to be an indexing business for beauticians such as Hair stylists, makeup artists & nail designers. They want to be the Kijiji on beauty essentially!

What are the problems with this idea?

Idealistic thinking, out of beta and government funding, this idea will not work. Why is this? Beauticians have every interest of working under a salon and not so much as self-employed freelancers. Further than that many beauticians I talked to choose not to self-advertise as they think that will make it harder to join a big salon. This business Beaut is trying to interrupt the hair styling industry the same way Uber did with cars & Air BnB did with lodging.

However unless they become a solid vendor that sends beauticians hundreds of clients. It is likely that rather than interrupt the industry they will likely be ignored by it.

What is the problem with everyone? It seems like everyone is in the application development business. I must get 10 emails a day of Indian companies wanting to develop apps for my .com clients. Personally I only am interested in carrying exercise applications on my phone and I am not eager to try every new application anymore. It is dead… 

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This is a very stupid business idea, T-Shirt design is a hobby not a business! Besides that without having your own equipment you will likely rely on someone else’s printers to run this kind of business & that creates an issue with a markup cost that is much too high to make a profit at this kind of business. Actually in the past I have refused T-Shirt design business partnerships for having an under developed business, no fashion design experience & poor web layout. Again most times this is more of a hobby than a viable business option…

To conclude maybe you read this forum because you are dead set on starting a business. I always tell people a business is like a job, you need to do something that is such a pain in the ass people want to pay you to do it. The best business ideas I would love to get behind are tech support, Sales based & or in the food service industry. However this idea of having fun jobs is idealistic and incredibly stupid.

Your Privacy on the Web, The positives you don’t know.

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Ashton Deroy Writes: So I watched the The Terrifying Cost of “Free” Websites, by College Humor .

I have to say this a bluntly common designed entertainment video, that this content  deliberately instills a technophobic reaction in the general ignorant masses. What is wrong with this video? It misleads, it does not include protection facts, prominent solutions for less invasive advertising & tools being created for product users. 

Misleading 

Most of Facebook targeting is done by pages you like, Statuses you post & searches you made. In fact jokingly after posting gay statuses you can see the advertisements on Facebook’s side ads change to LGBT targeted ads. 

Advertisers are not going to Facebook & Google buying target customers. In fact sometimes all advertisers are doing is putting out the message and learning more about their user that maybe they didn’t know. For example Toronto-Businessphere is a English speaking Web Publishing business, that did not realize at first that our specific benefit was our language services in delivering a marketing product.

Facebook encourages protection of your Facebook passwords and accounts from employers.

Posted by Facebook and Privacy on Friday, March 23, 2012

From a modern day stand point this is good that Facebook has made this communication because in the modern day employers are granted way too much allowance in regards to your personal communications. They are now able to monitor what you say publicly, gag you from publishing anything about the company & companies honestly would like access to employee private communications. However Facebook stands on the side against your employer being able to have full control over their employee relationships & privacy. 

https://privacy.google.com/how-ads-work.html

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Google does not sell your personal profile. They sell your data algorithms to advertisers who might be relevant to your interest. This is a common practice by Publishers prior to Google. Google just revolutionized the process. Sadly what people think is Google has a picture of you and they are selling you to people. Which is not the reality of what they are doing. 

After analyzing the services, you can actually see Google is protecting their proprietary information at a much higher level than Facebook. 

Prominent solutions for less invasive Marketing

Okay after doing some research I can say maybe we do take too much information from users on tools like Google & Facebook. The general feeling for users of those tools can even sometime be that they are getting too much of their proprietary information out voluntarily. 

Banner ads – These are a bit of an older method for digital marketing but publishing ads on related websites, common interest websites of their customers. Make sure these ads are set up by the website creator though & not an automated system as that still uses data mining tools to target ad campaigns to specific users based on inputted or mined data that the user submits. 

Video Marketing – Creating video content and growing your community around that on YouTube & WordPress.

Point of sale print outs -This can include flyers, Coupons, business cards & signage. All of which can help boost your sales on location and are not invasive ways of marketing. Refer to Vista Print

.com setup – This is all the user data I get from my .com here on the Businessphere. None of it was involuntarily obtained &  It has no user specific interests. Rather it allows me to see my highest rated content, where click through come from and where the website has the most hits geographically. Data.png

Tools from Search Engines & Social media 

Social media customer service

Social media based customer service is going to make the contact center world better for the workers & the customers. No longer will you have to sit on a telephone to wait for your resolution. You will be able to get your resolution on your time with Social media based customer service.

 

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Not sure which cab company to use? Or what $700 PC performs the best at its price point? You are going to Google it for the information to see which is the highest rated product in the price point.

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Facebook provides Resources & advice on suicide intervention.

https://www.facebook.com/help/216817991675637

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Google Drive offers data to back up files, share leads and collaborate on research or creative work. This software has basically made Microsoft obsolete from work from home marketers, publishers, researchers & shop owners. This will probably be the staple software of the future work from home people.

Tracy Gerhardt Love Winx unboxing

 

I ordered the Hemp moisturizer & the pheromones called you big flirt. I tried the hemp moisturizer on my face it felt so refreshing and a little numb afterward. 

 

The pheromones are a must have for attracting potential mates with your natural scent. Why spend the money on expensive perfume when sexual attraction is a matter of natural scent? 

Check out Tracy’s love Winx Page:
http://tracyg.lovewinx.com/

Toronto-Businessphere: Social Media & Web Marketing packages

Web packages

 A professionally published website is essential for your business to succeed. At Toronto-Businessphere  we offer a variety of services to ensure that your website reaches its full potential. We offer three packages that include a variety of services to create a professional website. These include web design, social media integration, and domain names. There are also a few up-sells that can be added, such as merchandise and advertising on our social media pages.

 

          Our least expensive package is the Basic Web Tier Package for $160. It includes a WordPress website with premium themes, a domain name, and social media integration. You also get free basic logo placement with this package. However, design and revisions to the logo are not included.

 

         The next package is the Advanced Web Tier Package for $540. This package includes a premium website with SEO, advanced social media integration, and a custom e-mail address. You can also have free meetings with engineers. The custom e-mail address allows you to have a YouTube channel directly attached to the website. A website on this tier automatically publishes on your other mediums.

 

         Our most advanced package is the Custom Website for $1200. With our most advanced package, you are in complete control. It allows you to create a custom website with your design, aesthetic, and interface to best represent your business. Your new website will be set up by our partnering agencies. You will also get unlimited meetings with Ashton Deroy between 8:00 AM and 5:00 PM.

 

       In addition, we have several upsells that can be added to any of our packages. The first one is Social Media Advertising. For $150 we will manage your Facebook and Instagram pages. In this age of the Internet, using social media properly is key to getting new clients. It is also very helpful to interact with your current clients. On Facebook and Instagram you can keep them informed about new services and promotions.

 

        The next is a custom e-mail address for $80. This will give your business a professional point of contact associated with your website.

 

Another upsell is an advertisement on Toronto-Businessphere for $30. This will get your name out to our B2B contacts in the Toronto community. They will become aware of your business and become your contacts as well. We can also order merchandise with your company logo. These include flyers, t-shirts, sweaters, mugs, and backpacks. The cost will vary depending on the items and quantity of your order.

 

The most important upsells are video & text content related. We can produce video content for your business for $75 & Written content 2 pieces, 500 words are $14.

 

      We offer a variety of packages to ensure your website reaches its full potential. There are also several upsells you can add to help your business succeed. Feel free to contact us to discuss which package would be best for your needs. We look forward to helping you create a great website for your business.

 

Join the Businessphere team! Send us an email below: 


 

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To Diana Skye (Sassy City Girl) : 

 

Good job on writing the copy for our business offers, make sure you include your own offers in there. As your client I am interested in your success & growth because it means I can succeed & grow with you. Love you, you are my family and as always I enjoy running this business with you.

Sincerely

 

Ashton, Deroy  

Sassy City Girl reviews, Orphan Black. Watch it now on Crave TV. Tracy Gerhardt’s Love Winx Page.

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Orphan Black is a Canadian sci-fi TV series filmed mostly in Toronto. The fifth and final season started on June 10, 2017. I first came across this show in 2014 and it’s been my favorite ever since. It examines moral issues around cloning, has great characters, and is constantly surprising me. I’m sad that it’s ending, but I have seen what happens to shows that get dragged out so they keep airing. Besides, it will be an amazing season if the first episode was any indication.

Orphan Black centers around a group of female clones all played by Tatiana Maslany. The series opens with con-artist Sarah Manning witnessing a woman commit suicide. She notices that Beth Childs looks exactly like her and steals her purse. She meets several of her clones soon after. At first, Sarah is only interested in Beth’s money, but she grows to care about her sisters. They are fighting threats from the extremely religious Proletheans and the science institute DYAD. A few of the clones also develop a

A few of the clones also develop a mysterious life-threatening illness. The show examines the moral implications of cloning as well as how it affects each sister’s identity. Other clones include soccer mom Alison, scientist Cosima, Ukrainian assassin Helena, and “pro clone” Rachel. Each one has her own personality and struggles.

Sometimes I find it hard to believe they are all portrayed by the same actress. Maslany is extremely talented, doing many different accents flawlessly. The non-clone characters are fantastic as well. Sarah’s biological daughter Kira is very precocious and senses when things are not right. Her foster brother Felix and mother Siobhan have strong personalities yet are very loving. Cosima’s girlfriend Delphine does whatever she feels is best for her even if it compromises their relationship. Alison’s husband Donnie often provides much needed comic relief. I recall a scene where he accidentally killed an antagonist and I couldn’t help laughing.

Another thing that makes the show amazing is unexpected plot twists. I didn’t like Helena in the first season. However, she turned out to have a soft side and is now one of my favorites. Certain characters turn out to have hidden motives or be more involved in the conspiracy than I thought. The genetic original was not who I was expecting at all. There are many emotional moments. One scene in season four had me crying harder than I ever have during a TV show. I even tweeted that I wished I could kill a certain antagonist. However, there are many heartwarming moments too. I really enjoyed the ending of season three where several clones were having dinner together and reminiscing about recent events.

If you have not seen Orphan Black, I highly recommend it. The show deals with moral issues of cloning, has amazing characters with strong bonds, and always surprises you. New episodes air every Saturday at 10 PM on Space and are available on space.ca soon after. Past seasons can be watched on Crave TV. I am excited to see what transpires during the rest of the final season.


New Advertiser 

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Ashton Deroy Writes: Tracy Gerhardt is selling Love Winx products. From skin products to sex toys click the image above to check her new E-Commerce page out. 

Recommended products – I have personally tried these products and as a result, I highly recommend paying for these products for what they do for you. 

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Tell your prospective partner you are ready for sex with “You Big Flirt.” Pheremones. Click the product image to land on Tracy’s website. 

 

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Frisky Legs contains the soothing touch of Aloe vera. I tried this after Kickboxing practice and the pain relief was spectacular! For those who don’t know I get in an hour of kickboxing cardio some days & the pain from it can be pretty unbearable. In fact, most times I am messaging Sassy City Girl Screaming in pain over Facebook. With this stuff, I was able to deal with the pain perfectly! Click the product image to go to Tracy’s websie.

Thank you for continuing to read the Toronto Businessphere blog. Remember to like us on Facebook and Subscribe through WordPress to get our weekend updates!



Tracy Garhardt, Love Winx Products 

A Romantic health & Wellness brand 

647-648-0780

The Space Between Us Movie review, Purchased via Google Play.

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Ashton Writes: The Space Between us is a Sci-Fi & Romance movie about the first human being born on Mars traveling to earth.  Asa Butterfield plays the male lead Gardner the first person ever born on Mars, who is a heart in his sleeves romantic with some social abnormalities from his birth’s circumstances which the movie portrays really well. 

The female lead is Britt Robertson who plays Tulsa. One of the first things I like about this film is unlike older movies Britt gets more of the bad ass role opposed to the male lead being the the cool character. Tulsa’s character is a foster child with an intense amount of street smarts who I find is neccescary to capture the adventure the two characters have in the film. 

In the film the two characters start of chatting on their computer systems. Then Gardner travels to earth and disappears for 7 months. This of course pisses off Tusla’s character and she almost can’t even tolerate Gardner when she sees him again. 

The movie really plays out as a fantastic adventure with the two characters getting to more trouble then you would initially expect. In the end you expect the climax you get to some degree but getting there is so fantastic and wonderful. 

I 100% reccomend this movie if you are a fan of romantic movies or Sci-Fi movies. I do not think this movie will disappoint its targetted audience at all. Which is why for my first Google Play Movie Review I will give this movie five stars. 

Kijiji ad

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Why we aren’t currently social media marketing

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Ashton Deroy writes: It is plain to see I still write Social media, website & SEO content. However I have not taken out any web based advertising in 2017 at all. Why haven’t I taken out any ad space? According to Marketline Instagram and Facebook are the best affordable mediums for a B2B targeted campaign.

What am I doing instead? I am relying on content to gain traction, I am reaching out in the community and utilizing the SEO tools with the WordPress.com Business package. Listen it is clear to see that within this year if I want to continue running my business I will need a new advertising + Sales campaign! It is just a matter of creating one that will bring in new contacts that I can convert in to clients. I am also going to hang up posters around Toronto.

It is also important to not here that it is great if Social Media Marketing boosts your idea! It is not great if your idea lives and dies with Social Media Marketing…

 

Sign up for our Business Elite package for $500 

 

There is no conversion guarantees in Social media marketing. Some people like to think like, okay if I get in front of this ____ people, I will sell to 4% of the people! It is highly idealistic, but you a web based business, If you convert 1%, it is a miracle. Plus web businesses have the cliche flaw of being really under developed. I sold to my first client thanks to social media advertising, but it was a small sell.

Minimizing advertising to focus on development. Ironically, I saw Beaut doing this and I thought it was stupid as hell! It still kind of is, because my sales projects aren’t down just my advertising is down. Toronto Businessphere needs a new logo, we need to print merchandise & create a community relations plan.

Capital expansion. Ashton Deroy is going to be starting a job at Teleperformance in time to put a little capital in the business and keep fueling this little fire. Don’t let the internet fuel you, these businesses require a massive amount of capital to start, and a massive amount to keep going! Considering people that enhance Toronto-Businessphere get paid. The need is still present for full time employment to continue development of the brand.

My friend actually said “This is a good idea but I wouldn’t spend money on it until it makes money.” Having no business background she had no idea for an idea to make money you actually have to spend a lot of money. Business projects are long term investments that require capital to fund and can require increasing amounts of capital for five years before even approaching a break even point. This was something I learned through studying Financial accounting in school though, not from working telemarketing where her and I met.

I do see other people online begging for their projects to expand so it can become full time work. I actually don’t think that is what I want at this time… I think I am glad this project is still small because if it was big it would be out of control a bit. I also think I miss the working world and I can’t wait to go back in to it and develop more professionally.