Social media Marketing Sucks. Especially Facebook!

Social media Marketing Sucks

This article is written on personal opinion found in evidence, testimonials & statements on the current state of security on the world wide web? 

Thinking of a $20-$100 social media Facebook campaign? I am Ashton Deroy former sales rep, social media marketer & SEO writer. At one time I would have encouraged you to take out a campaign with me to help boost your sales, brand awareness & gain attention to a message.

This was before I started investigating why Facebook advertising doesn’t work, why they use artificial metrics & how Facebook has done very little to drive sales to campaigns I have been involved in. 

Meet DocahBear, On January 21st, 2017 he published a video on a Facebook campaign he had run with a $30 credit he had been given by Facebook. In this video, he discusses how Facebook not only gave him a bill beyond his desired budget but how Facebook had messed with his ad, cost him peek advertising times & delivered false metrics based on Facebook using a poorly set-up counter to calculate conversion & views. (The industry is begging Facebook to change!)

Did you know 3 seconds counts as a view on Facebook? However on YouTube you need to watch for 30 seconds to be counted as a view.

What is click fraud and how to prevent it? This was published by ClickFrauds on YouTube January 12th 2017. The video shows that there is a massive hole in the digital marketing industry when it comes to bot driven Key performance indicators (KPI) , how bots are costing ad buyers money & how to prevent it. My impression of this video upon seeing it was when a campaign can be 98% bot views, Google & Facebook is not doing enough to address the issue!

This was published by White Ops July 10th 2015, unlike the other two videos, this was published two years ago. Proving that advertising fraud on Google and Facebook was brought to the companies attention a long time ago. in this video, Michael Tiffany talks about how click fraud needs to be made less profitable and how his company can help. Don’t get me wrong this was made to boost the reputation of an online security company but he brings up alarming statistics about fraud click advertising and how Google, Facebook & Publisher websites are affected.

Ashton Deroy’s Personal testimony: I have probably spent $200 over my time running a social media marketing business to try & create conversions through Facebook. I have sold to one client an amount that wasn’t nearly enough to cover my initial investments. I only had 3 inbound leads & for whatever reason, those deals could not be completed.

Personally, I have seen telemarketing, Email Marketing, & Door to door sales be far more effective than digital advertising! That is right I am actually telling people to go back to the basics. Send messages where people are on the other end to receive them, & build your brand based on person to person engagement. As a sidebar, I tried to engage with 5 ads yesterday through Facebook and no one responded or served me.  Proving that using Facebook for the engagement your brand seeks, does not quite pay off when you use it wrong! People are more persuasive than content.

One of the questions was “What does your brand even do?”

My old rule was, unless they benefit you for free! Why would you pay to market on them? So far WordPress & Google still meet that criteria & Facebook dropped the ball.

Got a question about Social media Marketing? Send me an Email below, maybe I can keep you from wasting your money!

 

 

The Social selling team

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Toronto-Businessphere Promotion Mix 

Utilize a mix of Social media advertising, Website content, Search engine optimization website advertising, and direct selling & inbound selling to grow your business. Creating website content is also the key to generating relationships that have lead to creating rich & engaging press releases in the past. 

We Resolve customer pain points. 

Who is your business during customer problem resolution? Are you the bad guys who send a survey? Or are you the good guys who send a person? Use real compassionate people to resolve customer issues or bridge to customer resolution. Ashton Deroy has five years experience resolving customer issues in spheres including Tech, Events Marketing, and fundraising. 

Become viable! 

Most businesses who approach us don’t have viable marketing & sales channel management. After we go through the experience we create viable sales channels which are proven to generate leads, improve sales and create long lasting customer relationships. 

Why Toronto Businessphere

You wouldn’t let your teenagers drive your car! Why would you let them speak for your business? With Toronto-Businessphere you hire real communications experts to manage your website, your social media, and advertisements. Diana Skye is an expert in content creation & Ashton Deroy knows what it takes to make a product sell. 

Business email addresses 

All of our services are carried through a business email address that can be used for Human Resources, Marketing, Sales or Public Relations purposes. 

Content driven team

Our business has been able to grow immensely with strategic content, Social media advertising and direct selling. If you are not writing social media content, you are web marketing all wrong! 

Websites don’t need engineers, they need Marketers 

Custom websites are no longer ranked as high in Search Engines as free WordPress pages. Why are they not ranking? Poorly updated content, lack of useful information and Google’s Partnership with WordPress.com , not WordPress.org! 

Get in touch with us today for a free email consultation:

Ashton Deroy, Sales & Marketing expert

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Ashton Deroy’s media sales resume

Got a Product & No leads? 

Get a sales program in place now!

Call 647-850-6802

Marketing a Service based business

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Writer Background

Ashton Deroy: Ashton Deroy is a graduate of St. Lawrence College’s Interactive Marketing program. He has worked the sales lines for companies such as Rogers Communications, Shaw Cable & Hewlett & Packard

Professional goals: Growing a 1000 person network from content creation, Earning an annual income of $60,000 yearly & Creating and selling my first business by the age of 35. 

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SnapChat: AshtonQBE

Professional role Models: Miesha Tate, Amanda Nunes & Justin Trudeau. 

 


Written by Ashton Deroy: In the new era of attempting to find marketability for websites, apps and software applications. Developers often try to make application, website or their service have nothing to do with the people involved. 

1. What are the 4 I’s of service? Intangibility, Inconsistency, Inseparability and Inventory.

People have everything to do with your business! Stop taking them out of the process. In purchasing. Emotions, perceptions and beliefs never stop mattering. 

Three things users hate when they arrive to a website: 

  • They can’t find a public profile for the person they just talked to – This shows this person has no authority within the company and therefore does not matter.  People are more aware of the Power distant index and working for Rogers Communications customers realized if they didn’t want to do a simple transaction process, add services or troubleshoot tech. I had no authority. 
  • You can’t find information on the company authority – A customer can’t find the boss because the boss doesn’t want to talk to them! This still works for bigger companies but in smaller companies the boss needs to be available at the user’s beckon call. 
  • Comprehensive information on background, mission and history – Why does this venture exist? What is the purpose? What is the owner’s history prior to starting this venture? Chances are that is all the information needed for traffic to make their mind up towards making a purchasing decision. 

Download the PDF I did based on the Marketing Connect Textbook at Seneca College. 

Marketing Services


20 Reasons Publishing strategies are better for boosting brands.

  1. Behavioral target segmentation – You want to sell fishing gear? You create a fishing blog, magazine or forum. 
  2. Readers become customers – First they read your work, then they trust your authority lastly they go to you with a problem. That is how I was able to get Dignity Repairs as a client in 2015. 
  3. Editorials create a press interest – Every-time you post a blog there is chance someone picks it up, finds it interesting and then next thing you know, a brand has impressions on blogs, news outlets and radio stations. Refer to my ex clients’ BBC interview on the third gender in beyond the binary. 
  4. Viral effect – The internet now has a way of spreading brand impressions on the web even out of a community manager’s control.  In other words going viral! 🙂 
  5. Indexing -Customers are looking for someone like you! With Canada 411 if you are a restaurant, web developer or driving taxi. You need to be indexed so you can convert customers right from your listing. 
  6. Informational strategies – With Publishing all the information needed to make a purchase decision is put up in to a convenient area on the web. 
  7. Growing contacts – Every-time someone likes an ad on Facebook the company receives their contact information which is good for potentially prospecting leads
  8. Integrated Marketing Communications – A Publicist creates a consistency for every element in the promotional mix to make sure everything is done in an effort to maximize campaign efforts and meet the goals with the key performance indicators. 
  9. Primary research acquired – Through 13 blogs I’ve been able to figure out, how to generate web traffic? How to sell using web content? What makes your audience bounce off a website? What makes them stay? 
  10. Tags research – A good Publicists looks at tags, measures their engagement and looks at who is saying what. 
  11. Knowing where to be and when to announce it – In Kingston, Kingston Pride competed with a variety of gay events businesses. Rather than being exactly everywhere the competitors were, we decided to take to the strategy of being louder. More social media ads, an external web promotion and print/radio publications our competitors could not use. 
  12. Telling the story – Why do you pay writers Ashton? Well that is because writers know how to tell you about a business launch, product/service expansion or event and make it interesting! The worst content creator you can acquire is someone who only has a Business or Advertising background. They usually know nothing about creating high traffic content. 
  13. Establishing authority – Not just through text and alerting people to your certifications. There are certain ways to set up a website that show authority and other ways which make you look like you are blogging out of a basement. 
  14. Managing conversations – It is not enough to post content in tags, you actually have to engage with people in the tags. A publisher does that. 
  15. Establishing relationships with influential members of the community 
  16. Accessing a Publishers’ personal contacts. Some are linked to famous YouTube channels, News papers and marketing channels that you wouldn’t have access to other wise. 
  17. Content scheduling – The reason why Publishers want a brand to post constantly is to avoid becoming invisible. It takes 24 hours for a brand to go mute in today’s online market. 
  18. Analyzing Marketing dashboards – Looking at Key Performance indicators for a marketing campaign and determining why factors were high or weren’t. 
  19. Creating the brand – The best hot brands are created with a publishing strategy in mind 
  20. High Traffic channel management – We manage the contacts of Facebook, Instagram, Google, Websites and Press. 
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This chart explains the software used in 2017 that now plays a part in Consumer purchasing decisions. Created by Ashton Deroy from Toronto-Businessphere 2017.

Why I hate crappy web designer apps like Wixx & WebFlow

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Ashton Deroy, is a web Marketing expert who attends Seneca College for Business & Marketing. He is a graduate of St. Lawrence College’s interactive Marketing program and Loyalist College’s Creative Advertising program. 

Ashton Deroy Writes: 

Okay yes hiring engineers to do websites unless you are willing to spend $1000+ is garbage. I still hate these services like Webflow and WIXX! Why do I hate them? These services target average users, who create bad looking projects and who are never properly trained to use the software to its optimum use!

Why do I hate them? it is because of this idealization “Lets give morons the capability to be designers. then let them execute a sloppy ass website that won’t meet their promotion objectives, won’t meet their goals and oh yeah not a single person will consult with them who is an expert making the website stupid as hell!” 

Then there is more dumb shit that comes from these software tools as well. Not only do you get morons making lame ass websites, they also miss the following essential features for executing web marketing campaigns. 

  • Marketing dashboard- Where do you measure your key performance indicators? Where are you going to measure website bounce, what content is attracting traffic versus really bad content. All blogs should be setup on WordPress for the dashboard alone. 
  • Social media integration – Sharing options for posts to Facebook. Calls to action to increase social media followings and a funnel for potential leads. 
  • Lead retrieval
  • SEO writing tools (Most stupid over priced websites are missing this) 
  • Tag use – Where is the conversation happening? A Tag is like your Walkies talkie channel. You choose a frequency where your messaging can occur. 
  • Traffic generation strategy– People set up these design websites that are stationary in traffic and think they will make them money. The idea is stupid as hell! Websites generate their traffic  from Social media, Search engines and printed promotion. 

Why I use WordPress 

I used to use a dumb ass engineer named Rick Wirthlin! The guy had no people skills and I was worse off pay $500 for one of his websites than paying $460 for one of my own. 

Why do I use WordPress? 

  • Informational website setups 
  • Built in traffic system
  • Tags to have conversations in
  • The SEO Writing tool
  • WordPress websites rank higher than customs 
  • Attracting Press attention 
  • Easy E Commerce integration 
  • All the tools I need for website operation in one convenient place. 

Want a website setup $460? Leave an email below: 

Anita Srivastava – Writer, Events Marketer and Business student

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Hey Toronto-Businessphere Readers, it is Ashton Deroy. Who is that we are seeing in our picture on Businessphere? That is Anita Srivastava working lady, sales lady and events marketer for Seneca College. We set up her website at Anita-Marketing . 

She is the newest member to the Toronto-Businessphere Network. She is going to be writing an article on Events marketing for us on how to break the noise in events marketing. This is apart of our goal to add multiple student voices to the website. 

I am so proud of Anita since I met her. She has grown so much in to Canadian culture, she is so ambitious and I tell everyone I believe she will have a bright career in Public Relations. 


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$120 for content advertising on Toronto-Businessphere.com , Set up a Business website for $250 Premium. $500 Business website. 


 

Businessphere is on break + articles summary.

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We actually just made this picture as something silly then we decided to post it to the blog. What are we talking about today? Well to start we wanted to announce for the month of February our goal is to let the blog go dormant well Ashton Deroy focuses on school + Personal life and Diana Skye will focus on pursuit of career. 

Here are some of the articles we posted around the 6 business environments. I wanted to share the 5 best articles posted to the website. Click underlined text to view articles

  1. The video forum – Contains audio information covering the commuter problem in Toronto, Waste Privatization and the competitive advantage of personalized marketing with #TeganTuesday as our example. 
  2. The commuter problem article This covers the problems facing mid to low income workers relying on Toronto TTC. 
  3. Dating with Diana – Purely an article for entertainment purposes. Dating with Diana is a social commentary on how dating in Toronto sucks! 
  4. Happy Customers – A look back at customers satisfied with Businessphere advertising. 
  5. Black Lives Matter controlling Toronto Pride– We right in the favor of our men, women, LGBTQ and minorities serving with Canada’s finest on the OPP police force to cater to a radical social group. 

Looking for web marketing services? Send us an email and take advantage of our .com & SEO improvisation services. Making fast impacts on the web! 

 

Welcome to the Toronto-Businessphere

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Hey everyone welcome to the Toronto-Businessphere. Your hosts to this forum are Diana Skye life style content creator, writer and graduate of Centennial’s business program. & Ashton Deroy Ex sales rep for Rogers Communications, Entrepreneur, Digital Publishing specialist and Student of Seneca College’s business program. We are thrilled to have you on our new forum! Why are we the Businessphere?

I wanted to start a collection of Business student content contributors for Business articles. From how to sell as a starting Entrepreneur, to the economy and what it means to be a competitive money making business owner. I also wanted to make some money, create an impressive portfolio piece and make contacts in the city of Toronto. To me it is all about making contact, making sales and enjoying my money $$$. 

What are our roles in the project? 

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Ashton Deroy: Publishing/Advertising Sales

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Diana Skye: Editor & Sales. 

When is our first circulation? 

We do our first major boost to the GTA, Quinte West, Belleville and Ottawa January 20th 2017. 

Who are our current clients with

Digi-Connex?

Click the pictures to learn more 

 

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Ashton’s mom owns an eCommerce Tea Business doing quite well on the web-sphere. 

 

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An automotive garage located on 626 Dundas street Toronto.

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A Photography space for professional development of a photographer. 

 

The purpose of the website? 

The website is actually set up on a Premium WordPress plan there are Google AdWords credits for my team to take advantage of. The purpose of the website itself in our content creation will be to act as a content hub, link our audience to our social media and recruit new content contributors down the line. 

The outcomes will be measured in web traffic, emails and advertising sales. In between broadcasts Diana Skye and Ashton Deroy will be writing content for the website so there will always be interesting content to check out. 

Our focuses for content 

Our focuses are the 5 environments that impact the operation of a business. These are: 

  • Social environments – Dating, equal rights and Culture of the city. 
  • Economic Environments – Transit, costs of living, Power distance index
  • Competitive Environments – Marketing, Sales and making money in free market industries
  • Regulatory Environments – Bank loan regulations, Politics and Offshoring vs Outsourcing
  • Technological Environments – Software, Hardware and mobile technology. 

Personal content delivery 

Ashton Deroy and Diana Skye will still manage their own personal content delivery systems. 

Ashton uses, Digi-Connex 

Diana Skye uses, ItsDianaSkye on YouTube. 

Getting involved

From discussions, to sponsorship, becoming a paid/unpaid contributor and commenting there are plenty of ways to get involved with our forum. The website content creators are regularly instructed to check emails, Tweets and Blog notifications for communication purposes. 

We are a two way communication delivery system. Not a one way delivery system. We want our readers to get interactive with us and take advantage of this massive communication system we call the internet!

 

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Check out some of our marketing packages they have massive value in exposure. In a lot of free markets you can not relied on free media to spread the word on your brand so get involved with marketing with our forum. Ads will be published as soon as purchased on the website, video ads go out January 20th.