Point of sale machines & E-Commerce shops

 

Are you a business that has or is thinking about having Interac and debit payment solution? OR maybe an E-Commerce shop solution,  Here are some things to consider: 

  • How stable is your internet service? – Through many WiFi & Ethernet providers, I have worked for. In certain areas, we did not provide the internet that was supportive enough for certain businesses payment processing needs. Hit or miss internet services, should not set up payment processing machines! 
  • Does your customer flow warrant this solution? – Introduction phase businesses should avoid these solutions. If you have a large customer flow an E-Commerce solution can be fantastic. Or even just to better process your sales & product showcase. However… If you are setting up all of your business appointments, quotes, and sales yourself still at this point. Then maybe you do not need an E-Commerce solution. Companies still in a growth marketing phase may want to avoid paying E-Commerce fees while growing their social networks rather than piling expenses that can kill your business! 
  • How Supportive is your environment? – Some business environments don’t support WiFi & some areas barely support internet. If you are in an area with under developed wires or consistently down lines. The last thing you want is to start making your business rely on online solutions. The fact is the companies that provide your internet are not going to refund your business inconveniences when your service goes out! They are going to refund a partial payment of your service. So your internet service can become a detriment to your service which is why you must have a backup plan that is practical and affordable for when your internet goes down! 
  • How secure is your solution? – Is your solution being updated on time, has your Commerce solution had a hacking scandal recently? How was it addressed? 

Promotional selling

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Ashton Deroy writes: While studying chapter 17 of McGraw Hill’s Marketing Connect. I was taking notes on sales promotion methods and I thought I might write a blog on my experience in this industry. 

Back in 2015, a classmate at Loyalist College said to me, “You would be great in sales promotion.” What I didn’t realize was at the time this actually meant. “You would be great in low-paying roles that back execution of campaigns but not actually strategizing them.” 

So over the years, I worked sales promotion campaigns for Dove, Shaw Cable, Rogers Communications, T-Mobile, and my own B2B campaigns on Facebook.  

Strengths to using sales promotional reps: Friendly faces, higher persuasion rate, Voices register more with the brain than print. Consumers sometimes don’t mind chitchatting in stores they are already in!  On T-Mobile we had advertisements promote the B2B deals and my role was just to activate SIM Cards. That type of strategy is much more effective than telemarketing. 

Weaknesses of Sales promotion reps: It instills a culture of everyone’s will can be bent to a product. In the cases of Shaw Cable & Rogers Communications using Telemarketing through S&P Data actually caused a bit of un-calculated, unrecorded statistics on brand damage. 

Below are the chapter 17 notes of Marketing Connect. Download the PDF by clicking the text below: 

Chapter17


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Viktoriia Kovalchuk Vice president SSF

Viktoriia Kovalchuk edit_0

What are your plans for your position?

I am going to bring SSF on a new level. There are many different areas that I want to cover. First of all, I want to improve food on campus. We have our MetroGrill food service. Of course, we need to work on lowering prices and bringing more traditional options for the majority of cultures and nationalities.

Financial help is very important. I will be involved in fundraising campaigns, will advocate increasing the number of bursaries and the amount that could be given to the student at once. Currently, domestic students usually receive bursaries or awards of $500, and international of $1000. We need to increase the numbers. 

How do you want to encourage healthier eating with students at Seneca?

 

You know that SSF runs it’s own food service, as I said earlier, – MetroGrill. As the president, I will have the control over food option and prices we will have there. Healthy free snacks – I will ensure that we give those away very frequent.

How can we create more part-time job opportunities for students at Seneca Newnham campus?

 

I will be working with the College to ensure that they hire our students. There are also occasional events when College hires someone outside. Again, we can involve students instead. I will be creating the events where we can hire students. For example, something that we already do – we let our Aesthetics students work during our Spa events and earn money. Those plans are for Campus jobs. There are also works needs to be done for job opportunities outside of the campus.


Promoted Messaging

 

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How do we separate ourselves from other web marketers? We list our pricing. 

Facebook +Instagram Advertising: Labor and sales promotion cost, $72 

Advertising space cost: $200 for target market advertising. 

=$272

Social media integrated Website with search engine listing: $470

Team qualifications

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Ashton Deroy: Graduate of Interactive Marketing St. Lawrence College in Kingston Ontario, Graduate of Advertising Marketing Communications Loyalist College in Belleville Ontario. Ex customer service rep for Rogers Communications, T-Mobile and Shaw Cable (HBO sales) . 

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Diana Skye: Graduate of Centennial College’s Business administration program, 3 years of content experience. Data entry specialist. Has shown strong ad copy skills as an editor for the Toronto-Businessphere. Also has skills in financial accounting, sales and community management.  Self branded as Diana Skye as her content creation name. 

 

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