Blog changes

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Ashton Deroy writes: As of recent the Toronto Businessphere has covered some interesting out of ordinary content such as:

Review of Space Between Us

Review of Orphan Black 

As of now, we want to change the blog format to more of a topical lifestyle blog that features, business & marketing talk. After meeting with readers they thought the blog would be more interesting with lifestyle content, movie reviews & event coverage. With this in mind, this is the type of content we would love to move towards. 

We still have offers

Ultimate Website Publishing package: $600 

  • SEO Powered website
  • Integrated Social media marketing 
  • Custom email address 
  • Social media boosting 

Website advertising space: $30 

  • Top widget ad 
  • hyperlinks to your own commerce page
  • Features in blog posts. 

Send an email to capitalize on an offer: 


Check out 

Tracy Garhardt, Love Winx Products 

A Romantic health & Wellness brand 

647-648-0780

http://tracyg.lovewinx.com/

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Sassy City Girl reviews, Orphan Black. Watch it now on Crave TV. Tracy Gerhardt’s Love Winx Page.

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Orphan Black is a Canadian sci-fi TV series filmed mostly in Toronto. The fifth and final season started on June 10, 2017. I first came across this show in 2014 and it’s been my favorite ever since. It examines moral issues around cloning, has great characters, and is constantly surprising me. I’m sad that it’s ending, but I have seen what happens to shows that get dragged out so they keep airing. Besides, it will be an amazing season if the first episode was any indication.

Orphan Black centers around a group of female clones all played by Tatiana Maslany. The series opens with con-artist Sarah Manning witnessing a woman commit suicide. She notices that Beth Childs looks exactly like her and steals her purse. She meets several of her clones soon after. At first, Sarah is only interested in Beth’s money, but she grows to care about her sisters. They are fighting threats from the extremely religious Proletheans and the science institute DYAD. A few of the clones also develop a

A few of the clones also develop a mysterious life-threatening illness. The show examines the moral implications of cloning as well as how it affects each sister’s identity. Other clones include soccer mom Alison, scientist Cosima, Ukrainian assassin Helena, and “pro clone” Rachel. Each one has her own personality and struggles.

Sometimes I find it hard to believe they are all portrayed by the same actress. Maslany is extremely talented, doing many different accents flawlessly. The non-clone characters are fantastic as well. Sarah’s biological daughter Kira is very precocious and senses when things are not right. Her foster brother Felix and mother Siobhan have strong personalities yet are very loving. Cosima’s girlfriend Delphine does whatever she feels is best for her even if it compromises their relationship. Alison’s husband Donnie often provides much needed comic relief. I recall a scene where he accidentally killed an antagonist and I couldn’t help laughing.

Another thing that makes the show amazing is unexpected plot twists. I didn’t like Helena in the first season. However, she turned out to have a soft side and is now one of my favorites. Certain characters turn out to have hidden motives or be more involved in the conspiracy than I thought. The genetic original was not who I was expecting at all. There are many emotional moments. One scene in season four had me crying harder than I ever have during a TV show. I even tweeted that I wished I could kill a certain antagonist. However, there are many heartwarming moments too. I really enjoyed the ending of season three where several clones were having dinner together and reminiscing about recent events.

If you have not seen Orphan Black, I highly recommend it. The show deals with moral issues of cloning, has amazing characters with strong bonds, and always surprises you. New episodes air every Saturday at 10 PM on Space and are available on space.ca soon after. Past seasons can be watched on Crave TV. I am excited to see what transpires during the rest of the final season.


New Advertiser 

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Ashton Deroy Writes: Tracy Gerhardt is selling Love Winx products. From skin products to sex toys click the image above to check her new E-Commerce page out. 

Recommended products – I have personally tried these products and as a result, I highly recommend paying for these products for what they do for you. 

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Tell your prospective partner you are ready for sex with “You Big Flirt.” Pheremones. Click the product image to land on Tracy’s website. 

 

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Frisky Legs contains the soothing touch of Aloe vera. I tried this after Kickboxing practice and the pain relief was spectacular! For those who don’t know I get in an hour of kickboxing cardio some days & the pain from it can be pretty unbearable. In fact, most times I am messaging Sassy City Girl Screaming in pain over Facebook. With this stuff, I was able to deal with the pain perfectly! Click the product image to go to Tracy’s websie.

Thank you for continuing to read the Toronto Businessphere blog. Remember to like us on Facebook and Subscribe through WordPress to get our weekend updates!



Tracy Garhardt, Love Winx Products 

A Romantic health & Wellness brand 

647-648-0780

TTC You said it campaign parody

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Ashton writes: So if you have been on the TTC recently you have probably seen their ad campaign “You said it.” The ad campaign designed to shame riders with bad behaviors with sourced tweets. 

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Well, I decided I will parody that campaign with some tweets you probably won’t see on the TTC subway anytime soon! Yeah I plan to make this a regular thing, so please feel free to tweet me at Ashton4321 on or Instagram me something about TTC at AshtonQBE. 

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That actually happened to me commuting to Eglington West. It was actually scary how wrong the driver was in this situation because he was rushing an elderly man. Is Toronto supposed to be accessible? I think we are missing the mark! 

TTC you are talking and I am listening and replying. Bring it on!

Sign up for a website & Logo for $120

 

 

Ashton Deroy: Weirdest thing I buy at the drug store

 

Why do I buy diabetic socks? That is like so weird! Actually, the compression relieves pain in my feet from the stress of running, inactivity or over activity. 

Relief of this pain has helped with the quality of sleep, relaxation and even meditation. 

Compression socks are a must have for athletes, Factory workers, Call center workers. 

Check out some Amazon products below: 

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Buy a website for $80. Or a vector high-quality logo tier 1 and tier 1 website for $120. 

The Russian conspiracy is garbage but there are totally valid reasons to hate Donald Trump!

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Tucker, Eric. “Trump tells Russians Comey was a ‘nut job’; Comey set to testify.” 680 News. N.p., 19 May 2017. Web. 20 May 2017. <680 News Trump dealing with Russian conspiracy theory/>. Here it is again another news article with Trump dealing with the Russian conspiracy everyone is so sure is real! So here is what happened James Comey head of FBI thought he had been developing a case to prove Donald Trump used Russian to sway the election. Well if that is the case Russia did a pretty terrible job! If you are going to hack the election you figure you would give yourself the god damn popular vote!

These democrat sensationalists you will see reading this article don’t even make sense when it comes to Donald Trump. I mean you don’t like him? “Fine! I don’t like him, but lets put out some sensible reasons and build a real case for this destructive moron. “

James Comey is a moron, he was under the employ of Donald Trump. He opens a Russian conspiracy case, finds nothing, riles up the public and then Trump fires him when Comey really should be fined for causing a public panic. 

The truth about the approval of the United States President 

1000 people took part in a march around the Trump tower. Canadians felt the need to show solidarity with American protesters to show a unified opinion against Donald Trump. For the most part, it was a peaceful protest, unlike others that have been seen. However, you can tell by the tone of the protestors they think trump is a liar, an anarchist, and a man out for destruction. One woman even goes as far to say he has always represented the upper class and she doesn’t know why people think he will be a warrior for the middle class. 

I mean and some people are going to say this is Canada, not the United States. We shouldn’t have an opinion on the American official. However, since being president he has been offending Canadians by pressing on us to lighten our dairy regulations to sell American-made cheese. Is it not bad enough we have American oil? Why does Canada need to further the revenue of American dairy farmers? 

Why don’t I like Donald Trump? 

Listen in dealing with Syria, it is one thing to stop taking in Syrian refugees. It is totally another thing to stop allowing Syrian refugees in your country and destroy their home! I would have supported both actions separately either nuking Syria for military reasons or just stopping refugee entry for security purposes. However, those actions together show a total lacking for human compassion. The United States is basically destroying Syria and taking no responsibility for the lives ruined and that is terrifying! 

The other thing is the general public does not like this man, the North American people do not trust this man. How much is he really going to be empowered to do over his term? There is still a chance in 4 years the country just shakes him off like water on a dog and Democrats move forward to just fix his mess. That is honestly my bet for 4 years from now. 

 

Donate to make sure this moron survives one term! 

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The validity of Content Marketing & website information systems.

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If you were ever curious about who helped Macy find their digital marketing success for 2015. Look no further than Madras, the company has basically validated the effectiveness with their results for the digital marketing campaign for Macy’s in the United States and why it is important for a company to outsource  (hire external from the company)  digital marketing jobs. Why does this excite me? It validates Marketing beyond just sales generation. 

The Marketing agency executed the web listings for 300,000 products, executed delivery of 3,000 creative units, managed 100,000 assets on Macys.com CMS and maintained 15,000 search engine landing pages. This information proves the importance of setting up website information systems opposed to website advertising systems which only record short bits of information to generate quick sales or lead foot traffic to a store.

“Macy’s Case Study.” Seneca Libraries. N.p., n.d. Web. 15 May 2017. <Seneca Libraries database>. Macy’s Case study reveals results for their Content Management system campaign, digital marketing & digital selling. The article discusses how through the Content management campaign they were able to get 15,000 pieces of Macy’s content indexed in search engines. Basically, Madras took the brand from the digital perspective and made it a high functioning machine for their digital channels including social media, website blog, Search engine indexes & video content.

 

Want to control your search engine landing pages? It is easier & more affordable than you think. Email us below: 

 

Why we aren’t currently social media marketing

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Ashton Deroy writes: It is plain to see I still write Social media, website & SEO content. However I have not taken out any web based advertising in 2017 at all. Why haven’t I taken out any ad space? According to Marketline Instagram and Facebook are the best affordable mediums for a B2B targeted campaign.

What am I doing instead? I am relying on content to gain traction, I am reaching out in the community and utilizing the SEO tools with the WordPress.com Business package. Listen it is clear to see that within this year if I want to continue running my business I will need a new advertising + Sales campaign! It is just a matter of creating one that will bring in new contacts that I can convert in to clients. I am also going to hang up posters around Toronto.

It is also important to not here that it is great if Social Media Marketing boosts your idea! It is not great if your idea lives and dies with Social Media Marketing…

 

Sign up for our Business Elite package for $500 

 

There is no conversion guarantees in Social media marketing. Some people like to think like, okay if I get in front of this ____ people, I will sell to 4% of the people! It is highly idealistic, but you a web based business, If you convert 1%, it is a miracle. Plus web businesses have the cliche flaw of being really under developed. I sold to my first client thanks to social media advertising, but it was a small sell.

Minimizing advertising to focus on development. Ironically, I saw Beaut doing this and I thought it was stupid as hell! It still kind of is, because my sales projects aren’t down just my advertising is down. Toronto Businessphere needs a new logo, we need to print merchandise & create a community relations plan.

Capital expansion. Ashton Deroy is going to be starting a job at Teleperformance in time to put a little capital in the business and keep fueling this little fire. Don’t let the internet fuel you, these businesses require a massive amount of capital to start, and a massive amount to keep going! Considering people that enhance Toronto-Businessphere get paid. The need is still present for full time employment to continue development of the brand.

My friend actually said “This is a good idea but I wouldn’t spend money on it until it makes money.” Having no business background she had no idea for an idea to make money you actually have to spend a lot of money. Business projects are long term investments that require capital to fund and can require increasing amounts of capital for five years before even approaching a break even point. This was something I learned through studying Financial accounting in school though, not from working telemarketing where her and I met.

I do see other people online begging for their projects to expand so it can become full time work. I actually don’t think that is what I want at this time… I think I am glad this project is still small because if it was big it would be out of control a bit. I also think I miss the working world and I can’t wait to go back in to it and develop more professionally.

 

Why some people need to turn the lights out on Technology.

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Ashton Deroy discusses society’s over dependence on technology and personal solutions to rebuilding his own life.

In general in the past I have described over use of technology as the killer for intimate relationships, positive feelings about career & the end of close knit families. Although that doesn’t mean I have enforced the cell phones off dinner yet!  I used to have a job in Kingston and this one colleague would invite me to hang out for lunch frequently then call her girlfriend on her phone whilst ignoring me. This got to the point where I didn’t want to have lunch with the colleague. In this article I will discuss the connection between Millennials and their phones, the need for tech free spaces in the home and my own personal disconnect with technology. 

In this video I discuss the unhealthy attachment Millennials the generation from 1981-1997 and their unhealthy attachment with their cellphones. I have explained the choice to replace sexual intimacy with a digital device and just the general apathetic detachment this generation has taken for all aspect of their life. One thing I did not do in this article was suggest an alternative, which was starting to disconnect more from your cellphone in your personal life, which I obviously feel is the solution to our over reliance on technology. 

HAGUE, MATTHEW . “Stupid homes: Experts suggest people create space without technology.” The Globe and Mail. N.p., 18 Apr. 2017. Web. 12 May 2017. <The Globe & Mail and creating space with out technology>. This article discusses the boundaries of technology from the workplace to the home. The writer of this article is not thrilled with the idea of creating highly technologically reliant homes as opposed to the more traditionally human managed home. The article goes on to mention the scientific research about making space where technology doesn’t dominate the home and how that is linked to lower stress levels. The article defines this current time of technological advancement as an era of addiction.

What has technology done to my life? At this stage in my life technology has taken over my life. Most of my friends only speak to me on the internet, I use my computer to exercise, work, entertain myself and network. It is highly addictive because the power of the internet feels like you legitimately have the world at your fingertips. I mean it is the same rush that had me thinking I would start a wildly successful business in one year, while finding my true love and maintaining old friendships.  The truth is Internet businesses mostly fail, people who date online, are addicted to dating online and those old friendships are dead and because of my inability to accept that I prevent myself partially from making new friends! 

What am I going to do about it? It is way past bed time for my technology, and it is time for it to take a break. I intend to start leaving my cellphone at home when I start my new job because I don’t need to bring this job, to my new job. Then I plan to stop dating, because I don’t even have romantic fantasies anymore, & lastly I plan to make new friends based on my environment instead of having Facebook Messenger friends 2/47. 


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Perceptual map of the cosmetics industry.

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Written by Diana Skye

This is a perceptual map of popular beauty brands. The further to the right a brand is, the higher the quality of their products. The higher up a brand is, the more expensive they are.

Bottom Left: Wallet-friendly brands with low-quality products

Elf: One of the least expensive makeup brands. While they have some good products, the quality is very hit and miss. I have bad experiences with their eye shadow and brushes. However, I did like the brow kit.

Colourpop: An online-only brand made popular by social media. I have not tried them but seen many reviews on their products. Their first launch of matte liquid lipsticks got very negative reviews, being compared to nail polish on your lips. On the other hand, the satin liquid lipsticks were well received.

Reviews: https://www.youtube.com/watch?v=2VCF40kxhJo https://www.youtube.com/watch?v=jrhcu6sVAGQ

Coastal Scents: They started out making large eye shadow palettes, but have since branched out into other products. I used the shimmer palette several years ago. While I liked the variety of shades, some colors worked better than others. Also, there was a lot of glitter fallout.

Bottom Right: Wallet-friendly brands with high-quality products

Wet N Wild: Not only is Wet N Wild very affordable, the quality is comparable to high-end brands. I always say that if you need an inexpensive neutral palette, get Comfort Zone. It has eight high-quality shadows for less than $5. Their lip and cheek products are also very good.

Nyx: Nyx has one of the best color selections I have seen for eye and lip products. I am seldom disappointed by what I try from them. They have expanded quite a bit as there are now Nyx stores in Canada.

Top Left: High-end brands with low-quality products

Kylie Cosmetics: I refuse to buy from Kylie Cosmetics and not just because I dislike the Kardashians. They are owned by the same brand as Colourpop. The lip kits are very similar, but more than double the price. Also, they have had issues with quality control, such as nearly empty liquid lipsticks.

Reviews: https://www.youtube.com/watch?v=EfJS4AeesAU https://www.youtube.com/watch?v=kxZGf4WoZew

Too Faced: While Too Faced used to be one of my favorite brands, the quality has gone downhill in the past year and a half. The peach line is very inconsistent and a brow product was released in only two shades. The last new release I enjoyed was the Bon Bon’s palette.

Top right: High-end brands with high-quality products

Pixi: Pixi specializes in high-quality natural products. In addition to makeup, there are a lot of skin care products. While it’s available at Target or Shoppers Drug Mart, the prices are higher than drugstore brands. However, I would recommend their skin care to anyone who does not want to splurge on brands at Sephora.

Urban Decay: My first high-end purchase was from Urban Decay and I have loved them every since. Their palettes are well loved for a good reason since they have one of the best eyeshadow formulas. They also make my favorite face highlighter and have over a hundred shades of lipstick.

Kat Von D beauty: This brand was started by the artist of the same name. I have yet to buy a product I dislike from Kat Von D beauty. While the products are expensive, I feel they are worth the money. The liquid lipsticks are my favorite formula.


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Regulatory violations at PCA Promotions

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Violator: http://pcapromotions.net/

How many students are injured on the job every year? Between 2011 and 2015, the WSIB approved 31,689 lost-time claims from young workers. In 2015 alone, injuries to young workers resulted in more than 6,400 lost-time claims. More than 60 per cent (4,072) of those claims were from male workers.

April 26th 2017 a student and job shadower was exposed to the follow hazards talked about below while working for PCA Promotions in North York Ontario.  

PCA Promotions is a direct selling company that is hiring students to walk into automotive garages, industrial sites, secure areas & construction sites in order to sell spa packages. 

Personal summary, “The hazards talked about below are just some of the recorded & reported issues to the Ontario Ministry of labor. It should also be wise to note that an 8-hour job shadowing process is not a part of an interview, it is a part of training.”

Job site hazards 

As a part of the job shadowing process they had not fully explained the sites we would be pitching on, the dangerous equipment we were exposed to & possible trespassing violations we would be liable for. 

Law around this 

Workers have the right to:

  • Know about workplace hazards and what to do about themParticipate in solving workplace health and safety problems.
  • Refuse work they believe is unsafe

Violation, during my job shadow process I mentioned some possible hazards & they were quickly ignored! 

Problems as Independent contractors 

If I am an independent contractor shouldn’t I be able to go to the bathroom when I want? Pretty much a no on this one… I was told in between breaks & lunch bathroom breaks were not possible. 

Law around this

“According an April 6, 1998, Director’s memorandum to the OSHA Regional Administrators, this OSHA standard mandates that “employers allow employees prompt access to bathroom facilities.”

Other issues as a contractor

  • Uninsured for likely employee injury 
  • You are liable for possible trespassing
  • You take on personal liability for the Point of sale machine & Product
  • The company encourages unsafe practices as a part of their “Going the extra mile.” 

Personal conclusion, “I never should have gone on the second day of the interview process. I should have known something was up when I was doing a job shadow but the company wasn’t paying me for 8 hours of training. In other companies, you are entitled to paid training. The reason I have gone to report these incidents on this third party website is the company removed my reviews from Indeed to stifle their poor practices.” 


Indeed Job posting

PCA Promotions job posting

This was one of the job ads that was persistently applied to. The job had me excited because I thought this was an opportunity to work in a real Public Relations agency. Rather it turned out to be a Direct selling company.

Title: Falsely promoted. This is a job in direct Sales. It should say

“Direct sales representatives.” 

Reviews: It isn’t that the good reviews are false, it is that the poor reviews are not posted. That is due to the administration of the page. They have obstructed viewer from being exposed to the hiring Process of this company. 


PCA Promotions Hiring Process

  1. Short Job interview – Intake by Jacqueline & another recruiter. 
  2. Job Shadowing – An 8-hour process of shadowing a day in the life of PCA Promotions. (If you don’t like the dangers they expose you to, get out
  3. Sales day with coaching. If you make it this far you finally can start making money. You should have been making money yesterday, but no big deal! 

Please contact the Ontario Ministry of labor in regards to their poor practices if you are an associate for this company. 

Jacqueline from recruiting has been contacted but she will not work to resolve these issues.