Why to take your business off of Amazon?

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Shopify intergrated blog

Written by Ashton Deroy: So I finally sat down and started learning about the sales channel of Amazon.ca . What did I learn about this channel? I learned that this channel sucks if you are someone trying to make money off of it! It sucks because you are indexed closely with competitors, products you post are quickly buried & competitors can easily under cut your prices to take your share of the market. I mean it is easy to make these claims but lets talk proof. 

Products can be quickly buried in the indexes – My client Sharron Carpenter sells romance & mystery novels on Amazon. 

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 She has to compete with 1,126,075 other product listings and her book will  be buried depending on how recent it was posted & bids for pay-per-click promotion right from Amazon.ca. 

It pays to list for the market! – Because Amazon does the indexing they can make it unfavorably beneficial to sellers who want to pay Amazon to eclipse their own competitors. Especially with their pay-per-click campaigns that you can do right from the Amazon seller service. 

A lot of writers do campaigns on GoodReads  but honestly from a buyer’s perspective if you are not a hot writer. Who gives a flying F****? 

Competitors under cut costs, manufacturers obsolete their own products. These are the listings for weighted vests. Two of them are from the same manufacturer. Only one listing sells them for substantially less than the other under the index for Weighted vests. It is pretty crappy if you are paying for an indexing under that term and then not only does your product get buried by a higher keyword bidder but they decide to under cut your pricing by  a rounded 42% on the promoted listing. Basically with this process Amazon takes little to no responsibility to their sellers & manufacturers can release new, cheaper products to undercut your existing listings. 

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The last worry I have about an indexing like this for sellers, entrepreneurs and etc. Is that your competitors can see too easily what you are doing and then obsolete your postings. So say you have a bidder below you and you have ideal pricing. All the bidder below you has to do is check on the indexing and then change their pricing which virtually makes your pay-per-click purchase a waste of money!

(You can be top bidder in the index & get lower hits because your competitor is f****** you on price

Who do I think is ultimately benefiting from Amazon practices?

The company, the shopper & the common items manufacturers. Not the sales agents themselves! Why aren’t the sales agents benefiting? High competition in a toxic cluttered market with nasty rules on favorable indexing based on a bidding system. If you actually hear people talk about their amazon business they actually sound kind of like Multi-level marketing agents, in the sense they are buying from a common manufacturer, not likely making a living wage & having a useless sales channel. 

What is the solution? Take your business out of Amazon, put it in to a Shopify integrated Social media WordPress blog.

 

Tim’s custom email address deals with payments for security reasons. Pay-Pal is also a secure service used for currency exchange on the web. 

 

Shopify Integrated WordPress Blog

$40 a month for Shopify management services, $75 for custom email setup , $50 for Basic WordPress setup

C$165.00

 

Related articles: 

Hidden pitfalls of selling on Amazon

Amazon fined 100,000 for misleading price listings.

Why working for Amazon sucks Reddit?

 

Amazon author Case Study

 

Sharron Carpenter romance novels, Advertising

Amazon author case study

In a Market with 800,000 competing listings & a fading interest of recreational readers. How do you still sell paperback novels in a competitive & fading market?

Notes on this case study: I love reading Sharron Carpenter books on Amazon I really do. She is a very poetic writer, with old time, relate-able characters. However from a marketing standpoint lets call books what they really are… They are a low demand, entertainment product. If you are an obscure author chances are your marketing & public relations campaigns won’t break even, but they might break your obscurity.

Highlights of the pitch: I encouraged a mix of PR, Community engagement & Social media advertising. Nothing too overwhelming but sustainable marketing for the client. It worries me when writers do not write actively, do not generate attention & release their books very slowly. In this modern market you should probably be releasing 4 books a year, just took keep up.

Continuing: I want to work on this case more with my brothers Matt & Tiernan. However I realize the pitch in this document is more idealistic than executable.

Contact me for Feedback on the case study, questions & development suggestions.

 

 

 

3 points on Liberal Party of Canada’s 29 Steps forward content.

 

Written by Ashton Deroy: Well for those who don’t know I follow the Liberal Party of Canada’s website. https://go.liberal.ca/  This is where I saw the 29 steps forward video that says 29 amazing things that have been achieved under the current Canadian government administration. Here I will highlight on three important and significant steps being made in 2017 that greatly benefit Canada historically, socially & economically.

Pricing carbon pollution – While the United States has pulled out the G20 and not pledged to reduce carbon emissions. Canada is still taking action for a cleaner & better environment. More can be done, but Canada is on the right track. Stimulation to clean environmental initiatives is both beneficial historically and economically. As green business creates more jobs & historically this is when Canada chose to align with much of Europe when the United States chose to be contrarian to this.

Prohibiting discrimination based on gender identity or expression – When the United States President announced bans on Transgendered people serving in the army, Canada has been protecting transgendered persons rights to employment, income and recognition. Canada is also not as deeply involved with the great “Transgender bathroom debate!” Given there should be no real debate here. “Let them take a shit!”

Introduced a bill to legalize, regulate, and restrict access to marijuana – This is an essential movement as well and the backbone of the Liberal campaign. The new laws around marijuana will make access easier, get money out of drug dealer hands & introduce a new stream of government revenue. Not to mention attract 420 loving tourists, once the recreational system is in place.

Three minutes with Trump, The good the bad & the ugly with Ashton Deroy.

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Ashton Deroy Writes: For those who don’t know I do follow Donald Trump on Social media. I think from a historical standpoint people are going to be fascinated in this president. The other reason I follow him is because the News continues to show views of Trump with a Liberal bias without ever listening to Trump’s defense. So what can you take from this his weekly Twitter address featured in the picture above?

  1. Bad: He is doing too many favors for the coal industry. According to Mining.com McKinsey can outsource 45% of their jobs to automation. So the jobs he says he is re-creating in this sector are dead! At this point he is just doing favors for management involved in coal trade and no one else. It is very unlikely these choices are going to benefit Americans or the next administration in the long run. It may however benefit the GDP!

2.  UglyHe is creating regulations that enforce & almost guarantee poverty! The average American can hold a job for 3.2 years.   However If you immigrate to the country for the job you take & it inevitably falls through. I guess you have 2 years where you could be starving! This is made worse when it is included employers can legally discriminate against race, religion & etc in the country in most states.

3. Good News, Robotics Engineers & operators are now becoming more employable.  Not everything that has been done has been bad under the Trump administration. With Manufacturing returning to the United States if you have a trade in Robotics engineering you are by far more employable now than you were before. The Robotics industry should be expected to book under the current administration. 

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The problems with off shoring & outsourcing call centers.

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Ashton Deroy writes: Off shoring & outsourcing are legitimate business practices used frequent by fortune companies especially in the practice of setting up call centers. This allows the company to focus on their stock price, product development & Public image. However this has been mentioned to be a practice that economically annoys the public, antagonizes business customers and even shatters customer relationships with companies in some cases. What is wrong with the practice of outsourcing? Why is it damaging companies instead of bringing in benefits & furthering the companies?

Honesty & Transparency– Why is outsourcing perceived as dishonest? Think about it the representative is not working really to satisfy the customers. They are working to satisfy the needs or goals of the “Client”. In fact frequently when I was in call centers I struggled with seeing the line between “Doing the right thing” & “Pleasing the client”. What is created here is an environment where you try to please everyone and end up pleasing no one! The customer feels like they have no idea where your interests are at, then the client is mad because they have low customer satisfaction in some cases lower than their internal customer service teams!

(In call centers clients & company representatives rely on multiple sometimes contradicting key performance indicators to evaluate business success.)

They also randomize representatives to customers. Rather than provide direct lines which would establish connection and ensure customer resolution.  This process has frequently made me think the customer & representative relationship was much too unfamiliar.

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What is the better way to do this? The Employees should work directly with the client & customers. Why do it this way? The vendor has you work with company administrators who just become too many people. With a direct line to the employee/employees they can communicate common issues, trade negotiate concerns directly with the company reps & become self-empowered to resolve any customer issues. 

Customer perspective “I have my favorite StarBucks Barista on Facebook! Why can’t I have a direct line to a call center rep I like?”

Over estimation of external tools – Ever supported a 24/7 call center from the cubicle position? Then you know what I am talking about! You cannot run computers, software &other machines all day every day without the systems starting to go to shit. Call centers should NOT be making a 24/7 service promise. For reasons of business limitations, human limitations and tech limitations. Besides this a 24/7 call center requires employees to often work longer hours which wears employees down & increases company churn. If you want a 24/7 operation you should be sorting it out with many call centers taking a chunk of time. Not a bunch of call centers taking 24/7. Customer relationship management software, servers & dialers also start to fail after so much time in use. Which can make it feel like you are helping people with your arms tied behind your back. 

Over promising the employees We tried addressing this issues with meetings at my last job but an over promise is an over promise if no resolution is made. So what do I mean by over promising employees? Service contracts are negotiated between clients & call center companies. It is no wonder so many service terms on these contracts are violated as some of the promises have nothing to do with company infrastructure and everything to do with how many call center employees that show up for that day! Call center employees really try to make employers aware when things aren’t working but often it isn’t enough with their personal interests contradicting the interests of the business. Often this results in the business booking employee hours that employees are not willing to complete. Which can result in employee churn & schedule non-compliance.

What could resolve this? Democratically elected employee representatives. The Union is dead in North America and it is really a shame! If someone was writing down legitimate employee concerns & taking them to an admin they might just fix some of the employee issues. 

Honestly though despite the challenges of the job, call centers are the job of the future. No matter what line of business you work in you will have to provide customer support & resolution. If a center was able to meet my economic needs, or my scheduling needs. It may be the long term job for me. 

Need Customer support to your website, Facebook or other social media? Why not hire someone with experience? 

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Call 647-850-6802 or fill out a contact form below: 

Tell me about desired processes, Goals, Key performance indicators, possible security interests & common resolutions. I may be the fit to support your business from digital, telephone & social media platforms. 

 

Recent Facebook ads

Hey readers, 

So since our business is in Advertising I thought I would share some of our recent advertising results and what I found interesting about them. These ads both link to WordPress.com run websites. TeawithTracy.ca & Toronto-Businessphere.com 

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Successful Ad: “Love the tea you drink.” Is a very powerful wording to accompany this ad. We are actually trying to tell the audience what they will feel by purchasing some of my mother’s Tea products. This had a higher engagement than the ad below at 3% rounded up. 

What was surprising? Most of the engagement was from males, which was not the intention as the ad was set up to appeal to females. This could be for a variety of reasons including gifting, the fall of hyper masculinity & the LGBT inputs that were put in to the ad targeting. 

 

Ad 1

Failed ad: Service based promotion targeted towards businesses is difficult to make interesting. I think this advertisement could of been made better by trying evoke some kind of emotion in the audience member who viewed this ad. 

Another fault was we accidentally hit for this promotion to run for 3 days which slowed its exposure on Facebook. 

We also should of focused on our service line instead of the administrators. Part of the reason we did focus on the administrators was because the content running with them on the website was the highest rated content. However a Features & Benefits ad would probably be more effective in the future. 

Want to run a social media ad? Contact us below: 

Your Privacy on the Web, The positives you don’t know.

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Ashton Deroy Writes: So I watched the The Terrifying Cost of “Free” Websites, by College Humor .

I have to say this a bluntly common designed entertainment video, that this content  deliberately instills a technophobic reaction in the general ignorant masses. What is wrong with this video? It misleads, it does not include protection facts, prominent solutions for less invasive advertising & tools being created for product users. 

Misleading 

Most of Facebook targeting is done by pages you like, Statuses you post & searches you made. In fact jokingly after posting gay statuses you can see the advertisements on Facebook’s side ads change to LGBT targeted ads. 

Advertisers are not going to Facebook & Google buying target customers. In fact sometimes all advertisers are doing is putting out the message and learning more about their user that maybe they didn’t know. For example Toronto-Businessphere is a English speaking Web Publishing business, that did not realize at first that our specific benefit was our language services in delivering a marketing product.

Facebook encourages protection of your Facebook passwords and accounts from employers.

Posted by Facebook and Privacy on Friday, March 23, 2012

From a modern day stand point this is good that Facebook has made this communication because in the modern day employers are granted way too much allowance in regards to your personal communications. They are now able to monitor what you say publicly, gag you from publishing anything about the company & companies honestly would like access to employee private communications. However Facebook stands on the side against your employer being able to have full control over their employee relationships & privacy. 

https://privacy.google.com/how-ads-work.html

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Google does not sell your personal profile. They sell your data algorithms to advertisers who might be relevant to your interest. This is a common practice by Publishers prior to Google. Google just revolutionized the process. Sadly what people think is Google has a picture of you and they are selling you to people. Which is not the reality of what they are doing. 

After analyzing the services, you can actually see Google is protecting their proprietary information at a much higher level than Facebook. 

Prominent solutions for less invasive Marketing

Okay after doing some research I can say maybe we do take too much information from users on tools like Google & Facebook. The general feeling for users of those tools can even sometime be that they are getting too much of their proprietary information out voluntarily. 

Banner ads – These are a bit of an older method for digital marketing but publishing ads on related websites, common interest websites of their customers. Make sure these ads are set up by the website creator though & not an automated system as that still uses data mining tools to target ad campaigns to specific users based on inputted or mined data that the user submits. 

Video Marketing – Creating video content and growing your community around that on YouTube & WordPress.

Point of sale print outs -This can include flyers, Coupons, business cards & signage. All of which can help boost your sales on location and are not invasive ways of marketing. Refer to Vista Print

.com setup – This is all the user data I get from my .com here on the Businessphere. None of it was involuntarily obtained &  It has no user specific interests. Rather it allows me to see my highest rated content, where click through come from and where the website has the most hits geographically. Data.png

Tools from Search Engines & Social media 

Social media customer service

Social media based customer service is going to make the contact center world better for the workers & the customers. No longer will you have to sit on a telephone to wait for your resolution. You will be able to get your resolution on your time with Social media based customer service.

 

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Not sure which cab company to use? Or what $700 PC performs the best at its price point? You are going to Google it for the information to see which is the highest rated product in the price point.

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Facebook provides Resources & advice on suicide intervention.

https://www.facebook.com/help/216817991675637

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Google Drive offers data to back up files, share leads and collaborate on research or creative work. This software has basically made Microsoft obsolete from work from home marketers, publishers, researchers & shop owners. This will probably be the staple software of the future work from home people.

Blog changes

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Ashton Deroy writes: As of recent the Toronto Businessphere has covered some interesting out of ordinary content such as:

Review of Space Between Us

Review of Orphan Black 

As of now, we want to change the blog format to more of a topical lifestyle blog that features, business & marketing talk. After meeting with readers they thought the blog would be more interesting with lifestyle content, movie reviews & event coverage. With this in mind, this is the type of content we would love to move towards. 

We still have offers

Ultimate Website Publishing package: $600 

  • SEO Powered website
  • Integrated Social media marketing 
  • Custom email address 
  • Social media boosting 

Website advertising space: $30 

  • Top widget ad 
  • hyperlinks to your own commerce page
  • Features in blog posts. 

Send an email to capitalize on an offer: 


Check out 

Tracy Garhardt, Love Winx Products 

A Romantic health & Wellness brand 

647-648-0780

http://tracyg.lovewinx.com/

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Sassy City Girl reviews, Orphan Black. Watch it now on Crave TV. Tracy Gerhardt’s Love Winx Page.

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Orphan Black is a Canadian sci-fi TV series filmed mostly in Toronto. The fifth and final season started on June 10, 2017. I first came across this show in 2014 and it’s been my favorite ever since. It examines moral issues around cloning, has great characters, and is constantly surprising me. I’m sad that it’s ending, but I have seen what happens to shows that get dragged out so they keep airing. Besides, it will be an amazing season if the first episode was any indication.

Orphan Black centers around a group of female clones all played by Tatiana Maslany. The series opens with con-artist Sarah Manning witnessing a woman commit suicide. She notices that Beth Childs looks exactly like her and steals her purse. She meets several of her clones soon after. At first, Sarah is only interested in Beth’s money, but she grows to care about her sisters. They are fighting threats from the extremely religious Proletheans and the science institute DYAD. A few of the clones also develop a

A few of the clones also develop a mysterious life-threatening illness. The show examines the moral implications of cloning as well as how it affects each sister’s identity. Other clones include soccer mom Alison, scientist Cosima, Ukrainian assassin Helena, and “pro clone” Rachel. Each one has her own personality and struggles.

Sometimes I find it hard to believe they are all portrayed by the same actress. Maslany is extremely talented, doing many different accents flawlessly. The non-clone characters are fantastic as well. Sarah’s biological daughter Kira is very precocious and senses when things are not right. Her foster brother Felix and mother Siobhan have strong personalities yet are very loving. Cosima’s girlfriend Delphine does whatever she feels is best for her even if it compromises their relationship. Alison’s husband Donnie often provides much needed comic relief. I recall a scene where he accidentally killed an antagonist and I couldn’t help laughing.

Another thing that makes the show amazing is unexpected plot twists. I didn’t like Helena in the first season. However, she turned out to have a soft side and is now one of my favorites. Certain characters turn out to have hidden motives or be more involved in the conspiracy than I thought. The genetic original was not who I was expecting at all. There are many emotional moments. One scene in season four had me crying harder than I ever have during a TV show. I even tweeted that I wished I could kill a certain antagonist. However, there are many heartwarming moments too. I really enjoyed the ending of season three where several clones were having dinner together and reminiscing about recent events.

If you have not seen Orphan Black, I highly recommend it. The show deals with moral issues of cloning, has amazing characters with strong bonds, and always surprises you. New episodes air every Saturday at 10 PM on Space and are available on space.ca soon after. Past seasons can be watched on Crave TV. I am excited to see what transpires during the rest of the final season.


New Advertiser 

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Ashton Deroy Writes: Tracy Gerhardt is selling Love Winx products. From skin products to sex toys click the image above to check her new E-Commerce page out. 

Recommended products – I have personally tried these products and as a result, I highly recommend paying for these products for what they do for you. 

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Tell your prospective partner you are ready for sex with “You Big Flirt.” Pheremones. Click the product image to land on Tracy’s website. 

 

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Frisky Legs contains the soothing touch of Aloe vera. I tried this after Kickboxing practice and the pain relief was spectacular! For those who don’t know I get in an hour of kickboxing cardio some days & the pain from it can be pretty unbearable. In fact, most times I am messaging Sassy City Girl Screaming in pain over Facebook. With this stuff, I was able to deal with the pain perfectly! Click the product image to go to Tracy’s websie.

Thank you for continuing to read the Toronto Businessphere blog. Remember to like us on Facebook and Subscribe through WordPress to get our weekend updates!



Tracy Garhardt, Love Winx Products 

A Romantic health & Wellness brand 

647-648-0780