Your Privacy on the Web, The positives you don’t know.

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Ashton Deroy Writes: So I watched the The Terrifying Cost of “Free” Websites, by College Humor .

I have to say this a bluntly common designed entertainment video, that this content  deliberately instills a technophobic reaction in the general ignorant masses. What is wrong with this video? It misleads, it does not include protection facts, prominent solutions for less invasive advertising & tools being created for product users. 

Misleading 

Most of Facebook targeting is done by pages you like, Statuses you post & searches you made. In fact jokingly after posting gay statuses you can see the advertisements on Facebook’s side ads change to LGBT targeted ads. 

Advertisers are not going to Facebook & Google buying target customers. In fact sometimes all advertisers are doing is putting out the message and learning more about their user that maybe they didn’t know. For example Toronto-Businessphere is a English speaking Web Publishing business, that did not realize at first that our specific benefit was our language services in delivering a marketing product.

Facebook encourages protection of your Facebook passwords and accounts from employers.

Posted by Facebook and Privacy on Friday, March 23, 2012

From a modern day stand point this is good that Facebook has made this communication because in the modern day employers are granted way too much allowance in regards to your personal communications. They are now able to monitor what you say publicly, gag you from publishing anything about the company & companies honestly would like access to employee private communications. However Facebook stands on the side against your employer being able to have full control over their employee relationships & privacy. 

https://privacy.google.com/how-ads-work.html

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Google does not sell your personal profile. They sell your data algorithms to advertisers who might be relevant to your interest. This is a common practice by Publishers prior to Google. Google just revolutionized the process. Sadly what people think is Google has a picture of you and they are selling you to people. Which is not the reality of what they are doing. 

After analyzing the services, you can actually see Google is protecting their proprietary information at a much higher level than Facebook. 

Prominent solutions for less invasive Marketing

Okay after doing some research I can say maybe we do take too much information from users on tools like Google & Facebook. The general feeling for users of those tools can even sometime be that they are getting too much of their proprietary information out voluntarily. 

Banner ads – These are a bit of an older method for digital marketing but publishing ads on related websites, common interest websites of their customers. Make sure these ads are set up by the website creator though & not an automated system as that still uses data mining tools to target ad campaigns to specific users based on inputted or mined data that the user submits. 

Video Marketing – Creating video content and growing your community around that on YouTube & WordPress.

Point of sale print outs -This can include flyers, Coupons, business cards & signage. All of which can help boost your sales on location and are not invasive ways of marketing. Refer to Vista Print

.com setup – This is all the user data I get from my .com here on the Businessphere. None of it was involuntarily obtained &  It has no user specific interests. Rather it allows me to see my highest rated content, where click through come from and where the website has the most hits geographically. Data.png

Tools from Search Engines & Social media 

Social media customer service

Social media based customer service is going to make the contact center world better for the workers & the customers. No longer will you have to sit on a telephone to wait for your resolution. You will be able to get your resolution on your time with Social media based customer service.

 

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Not sure which cab company to use? Or what $700 PC performs the best at its price point? You are going to Google it for the information to see which is the highest rated product in the price point.

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Facebook provides Resources & advice on suicide intervention.

https://www.facebook.com/help/216817991675637

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Google Drive offers data to back up files, share leads and collaborate on research or creative work. This software has basically made Microsoft obsolete from work from home marketers, publishers, researchers & shop owners. This will probably be the staple software of the future work from home people.

2167, How I see the future 150 years from now!

Ashton Deroy: Is a Business Administration and Marketing Student from Seneca College.

About this piece: It is a very bleak piece in regards to waste, the poor economic practices and pollution. I thought it was important to focus on what we are doing poorly at this time so that maybe we could work out way in to doing things better to make a future that was less bleak.


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A lot of people think that one hundred and fifty years our biggest problem will be automated jobs, advanced technology. They think we will enter a new era where creativity and good self-management will rule the roost. 

When I talk about 150 years from now I don’t even consider automation apart of the conversation and I don’t think we are going to see a revolution of self-managed workers!

To look at 150 years from now I will look at 6 key business environments and determine what key factors they will play in our future. 

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Technology

This is the big one, Technology! Do I see self-driven cars? Tubes taking us from one destination to the next? 

No I see this, What is this? Ladies and gentleman that is electronic waste.

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In this future we will have to re-regulate the way we consume technology. There is going to be a push for technology to commit to a 5-10 year life span guarantee. We will no longer be able to let technology obsolete in 1-3 years. Instead companies that develop tech will have to guarantee support & function for 10 years and then the companies will have to give an 60% commitment to their own E-Waste.  

Social environment 

Do I see a new revolutionary stance on human rights? Sort of, we are going to have to start focusing on the rights with the most significance. The rights to a living wage, the rights to employment & the rights to clean air. People are asking for equality, in the future they will demand it. 

In the future 3/10 people will be employed by call centers. Not as a first choice job but a fall back job in a lacking economy. Pretty much you are going to see everyone who used to work a retail store now picking up a telephone for some sort of company worldwide. The rest of people will work in food services, Infrastructure maintenance military services, health care. Non-essential services will become almost irrelevant as at this point only the wealthiest 1% people can afford high fashion, high tech and etc.

Global Environment

Travel will likely have tighter restrictions that make it something only the top 5% can do. The infrastructure for travel will be lacking otherwise and people will likely have to opt to walk or bike to work as public transportation systems will likely collapse under the high demand. 

I predict on and off times of nuclear war, extreme terrorism and people struggling to recruit a general population with ideals of extremism and religion. In the future more people will be open to extreme ideals and religion as when society struggles religion is a trend it tends to turn to so that there are answers to the experienced atrocities. 

Political Environment 

The ideals of a democratic society will be long gone. It will be a non-transparent government. With too many communication channels they will no long be effective in communicating with the public. Democracy will continue to be participated in with lack of understanding. A lot of the laws will favor the top 1%. 

Politically I think the government will have to make strategic communication plans to appeal to those in religious groups. Rather than appeal to people with ideals on how democracy should be. 

Competitive environment 

There will be a few large players in jobs that deal with raw materials. Companies who handle the raw materials will likely have a larger voice in law creation, political structure and infrastructure. Then there will be too many players in service industries, food, communications and Customer service. 

Economic environment 

People will now make less than they do now. We will not divide our lack of resources well to the density of people per area. Poverty will be highly common. 

Three reasons the minimum wage increase is bad.

As a kid, you might have been taught to work your ass off all day for $20. As an adult, you carried that through a recession, inflation & you’ve used the strong human character to accept circumstances you should blame making a sub-par living for!

Yes, minimum wage raising contributes to rising costs of living, but companies who take more than their share of resources, then pay out little to their communities should take this as a warning.

Employees aren’t talking about their wage to the companies that pay them flat anymore. They are going above their heads to the government to get their fair share!

  1. The absence of workers’ Unions– The government is doing the job for massive corporations that internal workers’ unions should be doing. The minimum wage standards are supposed to be there to regulate the smallest wage, not the absolute wage. Needing to negotiate your wage at the government level opposed to within a company is a feature of socialism, not capitalism. 
  2. College graduates still get paid the same rate as non-qualified persons– Something needs to be done to validate our college programs in Canada. Otherwise, the programs should be eliminated. I strongly advocate for the removal of any media design programs and Television broadcasting programs from college institutions for example. Training for a job should lead to a job. 
  3. Job elimination in small businesses – Don’t exaggerate this too much. I do feel small businesses should have a varying responsibility in wages than massive corporations. That being said unfortunately these companies are paying the price for a problem they are not primarily at fault for. Changing wages & offers does put massive stress on these businesses however that a two-tier wage system might eliminate. 

Listen if you don’t want wages re-negotiated at the government level then here is what needs to happen. We need to bring back internal negotiations for wages in massive companies, We need to manage and eliminate future unnecessary debt in colleges. Lastly, we should hold small businesses less accountable than large businesses for the under waged population. 

To anyone who was against this change employed by a larger organization or a company that serves large organizations. 

Get over it, if your company has over 100 places of business and over a million customers, you can afford to pay employees more than $11.50-$13.00 hourly. Unfortunately, Canadians need real wages to fight inflation (Caused by global markets) Hopefully this will lead to an increase in recreational spending, investing and development.

“I’d rather have a job than a high mandated wage and no job.”

No, you are an idiot! Canada’s market is becoming similar to India with everyone working in Call Center, Tech & grunt work.  To keep up with our neighboring American economy we can’t be India! We have to grow, put money back in working class pockets and rely on proper spending to speed up our economic growth. 

Me personally I would rather not live in a situation where working doesn’t guarantee me a future any better than selling drugs on the street. True story, making an honest living in Telecom in Belleville Ontario I earned less and had a lower quality of living than my neighbor who sold weed.

Final thoughts 

The simple fact is this, Businessphere is equity funded, it is not profitable. It may never be profitable. We use Facebook & Instagram ad space to try & attract clients but we can only do so much at our current income bracket. 

With a change in my external jobs, I can likely grow this project much more and find much more opportunities whilst keeping myself alive. I am still waiting on my big E Commerce account but all I can do is the dream. 

I truly am Happy for the announcemnet of a future wage increase! Thank You Liberal government. 

 

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Ashton Deroy’s Beach Body & Max 30 Review

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Ashton Deroy Writes: I have gone on record body shaming, speaking in disgust about people who don’t workout and making a parody of our nation’s obesity issue. My views on weight have drastically changed since then…

As you can tell this content is about the Beach Body Max 30 program. So what are the wonderful side effects from doing a month of this program? 

  1. Way too much work on my legs. I feel like half the weight I lost was in my legs. 
  2. I can’t wake up in the morning, My muscles literally hurt too much to get out of bed.
  3. I have no sex drive, I believe that is a result of the program’s over intensity. 

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The video above discusses some other problems like the expensive nutritional products, the multi-level marketing setup of the company and the fact the videos are sped up! 

What are other people saying about Beach Body Programs? 

Beach Body is a scam, Ethan Vanderbilt suggests that you will never make the money back from your initial investment. The Business opportunity is that you get a company website duplicate that you sell products for them on. “Why do you have to pay to sell for Beach Body?” Ethan says. Plus you are not really qualified to be a coach of fitness & weight loss because they go to through no qualified athletic or dietary training.

Team Beach Body employees on Average make less than minimum wage. 

Better Business Bureau Complaints

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Leigh joined up just to be a customer, not even to try & get a wage but she was still pissed about how they went about her cancellation & refund. 

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So Kim canceled & was still getting charged. AKA she was being robbed in lamens terms and the company was not claiming responsibility from the customer service end as they should of. For those who don’t know… You can cancel most web subscriptions now by clicking a button. That is what I did when I canceled my porn membership! 

Deception

Sharon was deceptively charged by the company which any first-year Business student can tell you directly violate the competition act here in Canada. She may have also been baited with one offer and then they proceeded to charge on another offer which legally is a Bait & switch. 

Commentary on findings. 

Obviously, a Multi Level Marketing company is going to have a lot of negative findings on their poor business practices. They are a business that runs 100% off of an unethical business practice! 

Why is no one negatively commenting on the exercise programs? They are military style exercises grandma could do eh! I’d tell Grandma to stick to her 1980’s Jane Fonda DVDs. 

The workout videos are too intense, they don’t have proper regulatory warnings, the after effects are tremendous pain. Also, you are told you can do these workout videos alone right… Well, what about someone checking your posture? Poor posture during exercises leads to back issues, joint pain and long-term injuries that can take years off of your life.

Like I said executing these videos has had adverse effects on my health. In the end, I think you should save your money. Do workout videos on YouTube & don’t pay for these dangerous videos! 

Want to set up a promotional or informational website with Businessphere partnership? Leave an email below:

 

 

 

Why some people need to turn the lights out on Technology.

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Ashton Deroy discusses society’s over dependence on technology and personal solutions to rebuilding his own life.

In general in the past I have described over use of technology as the killer for intimate relationships, positive feelings about career & the end of close knit families. Although that doesn’t mean I have enforced the cell phones off dinner yet!  I used to have a job in Kingston and this one colleague would invite me to hang out for lunch frequently then call her girlfriend on her phone whilst ignoring me. This got to the point where I didn’t want to have lunch with the colleague. In this article I will discuss the connection between Millennials and their phones, the need for tech free spaces in the home and my own personal disconnect with technology. 

In this video I discuss the unhealthy attachment Millennials the generation from 1981-1997 and their unhealthy attachment with their cellphones. I have explained the choice to replace sexual intimacy with a digital device and just the general apathetic detachment this generation has taken for all aspect of their life. One thing I did not do in this article was suggest an alternative, which was starting to disconnect more from your cellphone in your personal life, which I obviously feel is the solution to our over reliance on technology. 

HAGUE, MATTHEW . “Stupid homes: Experts suggest people create space without technology.” The Globe and Mail. N.p., 18 Apr. 2017. Web. 12 May 2017. <The Globe & Mail and creating space with out technology>. This article discusses the boundaries of technology from the workplace to the home. The writer of this article is not thrilled with the idea of creating highly technologically reliant homes as opposed to the more traditionally human managed home. The article goes on to mention the scientific research about making space where technology doesn’t dominate the home and how that is linked to lower stress levels. The article defines this current time of technological advancement as an era of addiction.

What has technology done to my life? At this stage in my life technology has taken over my life. Most of my friends only speak to me on the internet, I use my computer to exercise, work, entertain myself and network. It is highly addictive because the power of the internet feels like you legitimately have the world at your fingertips. I mean it is the same rush that had me thinking I would start a wildly successful business in one year, while finding my true love and maintaining old friendships.  The truth is Internet businesses mostly fail, people who date online, are addicted to dating online and those old friendships are dead and because of my inability to accept that I prevent myself partially from making new friends! 

What am I going to do about it? It is way past bed time for my technology, and it is time for it to take a break. I intend to start leaving my cellphone at home when I start my new job because I don’t need to bring this job, to my new job. Then I plan to stop dating, because I don’t even have romantic fantasies anymore, & lastly I plan to make new friends based on my environment instead of having Facebook Messenger friends 2/47. 


Promoted messaging 

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Ashton Deroy, Sales & Marketing expert

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Ashton Deroy’s media sales resume

Got a Product & No leads? 

Get a sales program in place now!

Call 647-850-6802

My Smartphone tries to kill me and others with directions, Now let’s get a car to drive on those directions!

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Written by Ashton Deroy

Casner, Stephen M. The challenges of partially automated driving. N.p.: ACM Digital Library, 2016. Print. This is an article from the digital Library technologies data-base from Seneca College. It discusses the challenges in self-driven vehicle technology. This article helps to prove that this technology is much too risky to come to the market. I apply this to explain why it would be a dangerous technology on the Toronto Roads and Toronto Market. Highlights of this article are the lack of awareness in drivers, the need for manual control and consciousness and how similar technology in planes still has errors.

If anyone has taken direction to travel advice from a GPS recently they realize that this is not a perfect science. In face once when I was out on the road with my friend Kella, her GPS tried to kill us 2 times. Once by trying to drive us off a bridge, once trying to get us to turn in to oncoming traffic. Needless to say rational human common sense is what saved our lives! Now let’s remove that…

First off we are going to have issues when we encourage the drivers to be less attentive to the road. Secondly you can’t program a computer to account for every unpredictable element in Toronto. Lastly all technology has some acceptable amount of errors!

We thought our demises would be met by drunk or texting drivers, this was because it took away the focus from the driver and made them clumsy. How attentive are they going to be when we reduce the amount of time they navigate the vehicle? Some of us are like “Screw personal drivers! It is 2020 I want a computer to take me to work. I will draft up marketing documents in the car while it handles the medial tasks.” Meanwhile it is this logic that will remain the logic that puts us through the window of the car before we even make it to work. Why is this? It is because just like texting and drinking distracted drivers.  Automating the driver will have the pilot not thinking about driving as well.

Secondly how do you program a computerized driver to prepare for the other crazy drivers on a typical Toronto road? The Drivers who despite are supposed to stop at red lights, still manage to nearly kill people at crosswalks! The answer is you can’t. This is why people invented the process of defensive driving. This is not something you can really teach a machine because it something we learned through our human instincts.

Lastly all technology has an acceptable error rate. Honestly as long as a cell phone doesn’t explode. It will stand a chance on today’s tech market. What are the acceptable errors in automated driving? Losing signal in the middle of a highway and halting the drive? Or are we going to have some cool exploding robotic cars? Either way I don’t want to see it.

To conclude I don’t want the automated cars to even hit the market and the roads of Toronto. We will have distracted vehicle pilots, naive vehicle brains and unpredictable vehicle errors. Lets face it , Toronto is deadly enough without robotic cars! So I hope these never hit the market.

Achieving a sales revenue & profit in a non-essential business is becoming increasing difficult.

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Written by Ashton Deroy

Do you run a human interest website? Or sell knick-knacks, antiques, collectibles, accessories, knitted clothing and etc. Well bad news sales revenue & profit is becoming increasing difficult for micro business & small business. For this essay I am going to look at three mandatories for profitable business.  That include being Marketable, using clear positioning and leveraging high reach.

Marketable

Just because you want to sell doesn’t mean the customer wants to buy in a way where you break even, and forget profiting!

Sandals, Leah. Canadians Spending Less Time on Arts and Culture. N.p.: Canadian art, n.d. Print.

In this article there is a discussion about how Canadians are spending less money on arts & culture.

In fact the connection has been made clearly with the recession in 2008 to Canadians spending less on leisure period.

The same economic principles applied for this can also be applied to Custom T-Shirts, Knick-knacks, entertainment. In B2B apply this economic principle to Advertising, Graphics Design & media. It gets worse if you are not pro-actively seeking leads, direct selling & creating content.

 

Clear Positioning

This may come as a shock but even though I am a writer for a recreational student forum. I have thought about the positioning of Toronto-Businessphere advertising clearly and I have made my messaging consistent in Facebook ads used to generate leads.

Toronto Businessphere Positioning Statement: We are a Business Student and graduate business forum that offers free articles to readers on the 6 Environments of marketing & we offer marketing solutions to middle to large sized businesses & organizations.

I’ve worked two separate publishing jobs where I had no comprehension of sales positioning because it literally was no thought out.

High Reach

You don’t know if a product or service is going to sell unless you utilize a high reach system like Facebook or Instagram, paired with a direct selling strategy to leads generated.

This is where we come into play, for $300 hire Toronto-Businessphere & Ashton Deroy for Social media Advertising strategy. 7* 12 = $84, $16 is overhead expense. The rest goes to social media ad space and lead generation which will be capitalized on by an expert sales person.

Call me now at 647-831-6802.

 

Market Research & Execution strategy for Digi-Connex

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The below PDF and Google DOC file is an early execution of Ashton Deroy’s business Research & Marketing Report for Digi-Connex & Toronto-Businessphere. 

Please feel free to check out the file, make edits and send academic or business critiques to AshtonDeroy@gmail.com, or to my messenger account

Research Summary

This document is a secondary research piece and theorized target information for Digi-Connex publishing customers. This documents will cover, Who are the target clients? What are our readers doing online? What are the best way to traffic digital publications moving forward. This document will also theorize executions to strengthen are market share and profits to $500 by 2018.

PDF: WordPressliveMarketResearchDOC

DOC: WordPressliveMarketResearchDOC

Google Doc

Poland, I love you but hate your government: an open letter to my parents’ home country

Promoted Message

Narrative, there is a very strong message in this letter so we are not going to put our promo in between this.  If you are a stylist seeking promotional services please connect with the Toronto-Businessphere below:

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Dear Poland,

When I was younger, I spent several summers visiting you. Some of them were more difficult than others, but I had great moments. I always enjoyed walking through the Skwer Kościuszki and playing in the sand at the Sopot beaches. The best blueberries I ever had grew in my aunt’s garden. It’s safe to say you gave me some great memories.

Something that I always had an issue with was the religious extremists, particularly those who listen to Radio Maryja. This radio station was started by a priest and most of the listeners are old people in rural areas. It has been accused of homophobia and antisemitism among other things. Also the priest has given bad sex advice although he’s supposedly celibate. It claims to be “the Catholic voice in your home” but even the Vatican has said they are deeply concerned about Radio Maryja.

I know every country has amazing people as well as horrible ones. Even Canada has its prejudiced idiots. So I did what I do here: not take them seriously and laugh at some of the dumb crap they say. My close relatives all think these people are stupid. Surely most of Poland did too, right?

At least that’s what I thought until a government supported by Radio Maryja came into power. Since then, you have been slowly going backwards. The new government wanted to ban all abortions, even though the abortion law is already among the most restrictive in Europe. (Can only be performed in cases of rape, incest, deformed fetus, or when the mother’s life is in danger) Thankfully this new law did not pass. However there is a law that did pass and it negatively affects me.

Even though I was born in Canada, I am the daughter of a Polish citizen. Therefore I have had Polish citizenship since I came into this world. I used to have a Polish passport, but it expired when I was twenty. I did not bother to renew it since Poland does not require visas from Canadian citizens. The last time I visited was four years ago and I had no troubles. Now the idiots in power have decided to change this. If I go back, I cannot leave without a Polish passport. I would be stuck in the country for three months during the application process.

I think this is ridiculous. I have never lived with you and do not consider myself a citizen. I now have several choices and hate all of them. One is to get a Polish passport, which would be time consuming and cost money. Another would be to risk it and try to get out through Germany, hoping border controls are not in place. There is also getting stuck and hoping the Canadian Embassy can help me out somehow.

If it were not for potential inheritance, I would get rid of my citizenship. It would be $600 and require a long drive, but I would have no future concerns. I would be just another Canadian visitor once again. My dad lost his citizenship decades ago due to political reasons. At this point, I almost envy him.

I did not want it to come to this. I have several relatives in your country that I adore. I do not think you are a bad place. In fact, you came a long way after communism fell. However, the direction that you are going in makes me sad. I really want things to change for the better, preferably soon. Until then, you will not be seeing me for a while.

Lots of love,

Diana.